'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Typography App Eases Design Process

A new browser-based tool is helping the design community save some time and create better quality Web typography. Typeface provider Monotype Imaging Holdings has commercially launched the Typecast application, which allows Web designers...

Search, Social, or Both?

Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement...

Bring Content Marketing Functionality to Your Blog

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately...

Get Pushy with Mobile Notifications

ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing provider has launched a new mobile application, called MobilePush , which enables marketers to send push notifications through...

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Responsive Design: Not So Simple

By Mike DiMarco, Director of Media for FiddleFly , Inc. Sometimes, a good idea on paper can blossom into a great idea in practice. Other times however, a seemingly great idea on paper can quickly turn into a wastebasket full of unexpected...

Mercury Moves Toward Converging TV and Digital Media

Mercury Media, a direct response television media agency, is expanding its services from the small screen to the computer screen with its recent acquisition of iMarketing. iMarketing specializes in search marketing, online media planning...

4 Ways to Go Local on Google+

While Google+ is not the most popular site on the 'Net, when it comes to social networks, it is certainly one of the most important. This is especially true for local businesses, because maintaining a profile on Google+ not only...

Track Local Website Rankings with STAT Search Analytics

The personalization and localization efforts of search engines are making it increasingly difficult for search engine optimziation professional to understand exactly where websites actually rank for a given search term. An update from...

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Klipfolio Gets Connected with Google Analytics

Klipfolio, a provider of an operational dashboard for real-time business information and key performance indicators, has added the Google Analytics data connector. The data connector is used to provde non-technical users with the ability...

Paid Social Ads To Increase in 2013

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...

Infographics Get a Web-Friendly Upgrade

Piktochart, one of the darlings of the infographic world, has retooled its Web-based app to allow users to create not just interactive, but search-friendly, infographics. In essence, these aren't your predecessors infographics...

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Privacy Concerns Not Going Away

Today’s online consumers are on to us. They are more privy to behavioral targeting and tracking and have higher privacy expectations because of it. Don’t panic; companies who are transparent with their audience stand to...

5 Ways to Win the Digital Asset Management Super Bowl

Ask any football team – getting to the Super Bowl takes focused teamwork. It isn’t simply the result of winning the conference championship, but watching endless hours of film, nurturing talent, managing egos, developing...

Minimize Consumer Risk, Maximize Profits

Online shopping is meant to be simple and suitable. Consumers unfamiliar with your brand are essentially taking a gamble on purchasing your products. They need an extra sense of comfort to convert and more from you to be a brand advocate...

Rio SEO Integrates Social and Search Tools for Digital Marketers

The line between social and search is getting blurrier by the day, which have left many SEO professionals scrambling to find a way to incorporate this hot new marketing avenue into their work. Rio SEO , a company that provides software...

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