'Net Features

The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Domain Name Giveaway - NameCheap

Domain name registration provider NameCheap is launching another of its popular trivia contests. What's unique about the contest is that it's held on Twitter - yes, Twitter. If participants sign up for Twitter, follow @NameCheap...

US Affiliate Census Report

Econsultancy and MediaTrust released its US Affiliate Census 2009 yesterday. The goal of the report was to decipher the ins and outs of affiliate marketing. Some highlights of the report include: 17 percent of respondents generate...

Google's New Behavioral Ad Model

As long as anyone would listen, I've been saying that Google is nothing more than a behavioral advertising company. Today, they proved it. Google has announced new capabilities that will help advertisers reach an even more highly...

Yahoo Drops Minimum Bid

Yahoo! Search Marketing dropped the minimum bid amount on a "large number" of sponsored keywords. "Given that certain business categories have been impacted by the current economic conditions, we’ve reviewed minimum...

Five Pure-Play PPC Search Engines to Try

When pay-per-click (PPC) advertising came on the scene nearly 10 years ago, it changed how companies promoted their products and services for the better. PPC remains one of the default ways to generate traffic, but many advertisers...

Load Testing and Monitoring Network

Web app experience management-service provider Gomez doubled the number of last-mile measurement points on its ExperienceFirst network to 80,000 end-user desktop computers in 162 countries. In the business of testing and monitoring...

Local Back on the Map?

When the going gets tough, the tough (or smart) get out and buy some lists. Local search site and advertising network Local.com today announced the acquisition of approximately 14,000 local business advertisers from LiveDeal, Inc....

FedEx Resume Printing - Free Today!

Not that the economy has you worried or anything, but if you're on the lookout for a new job and are interested in not having to pay for a few extra copies, FedEx has your back with free resume printing. Visit a FedEx Office (formerly...

Technorati Attention Index

Technorati asked bloggers about the media that influence them (and their content of course) in its recent State of the Blogosphere report, and while the majority (61 percent) put blogs in the lead, it was followed by non-blog web content...

Better Twitter BACN

Nearly one year ago I wrote an article for the May 2008 edition of Website Magazine that addresses the term du jour (BACN) and discussed its implications for marketers and those in the social media sphere. Thanks to the meteoric rise...

ShutterStock Extends Subscription Offering

If you're a professional Web designer (or responsible for landing page optimization or Internet marketing in general), you're always on the lookout for that perfect image - the one that will propel your visitor down the sales...

New Behavioral Ad Guidelines

The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising (PDF). There are several key takeaways from the formal announcement: Companies mining online information for behavioral advertising...

Tools For Tracking Twitter

Omniture is launching a tool that enables marketers to measure brand activity on Twitter . Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be...

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Amazon (PPC) Products Ads

Amazon has formally launched its Product Ads service and it's got many wondering if it's such a good idea. You might remember that several years ago, Amazon actually launched a PPC advertising service they dubbed ClickRiver...

Adobe Extends Intro Pricing (Again)

Not exactly sure how or why this caught my attention, but some discount pricing has been extended for users of Adobe Creative Suite. Adobe introduced Creative Suite 4 several months ago ( actually, here's a post from September...

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