'Net Features

The Magazine For Website Success

Social Media Mis-Measurement

Web analytics provider Tealium believes that businesses are "grossly" under-counting their traffic by not meausuring "view-through" traffic. According to the study, only 20 percent of visitors to websites from social...

Digital Marketing Maturity Model (DM3) from WebTrends

Web analytics provider Web Trends is promoting a model for standards in digital media measurement. The Digital Marketing Maturity model (DM3) is aimed at providing a framework and objective criteria for assessing the strategies, skills...

eBay Partner Network Impressive in Scope and Functionality

Several weeks ago I had the pleasure of participating in a panel on alternatives to contextual publisher programs at the AdSpace conference . One of my fellow panelists was from eBay and that encouraged me to take a second look at...

New Google Ad Planner Connects Publishers to Advertisers

Google once again has released a new tool to help publishers/affiliates find the best advertisers, and advertisers to find the right audience. Ad Planner Publisher's Center lets publishers submit their sites for consideration to...

AdWhirl Makes Mobile World Revolve

Just a month after launch, AdWhirl announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store ( and five of the top 50 applications in the App...

Talking Tech Series - May 13th, 2009

Just a heads up on a few interesting webinars coming up this month. Readers might be interested in attending the Talking Tech Series (hosted by form building software provider FormSpring). The Webinars are a platform for business and...

Software to Get the SEO Party Started

Search engine optimization today is more challenging than ever. Many Web professionals have opted to take advantage of SEO software to minimize the learning curve and help manage their overall Internet marketing campaigns. While some...

White-Label Jivox Video Ad Platform

Online video advertising service Jivox has made available a tool for publisher partners interested in white-labeling the service to create and manage advertisers' campaigns on the Jivox platform. The Jivox Publisher Portal enables...

Analytics: Omniture Unveils Organic Search Segmentation

Omniture now enables its users to segment reports by organic keyword rankings. Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword...

Web Morning Wire: 5-5-09

The following are press releases that caught our attention today, May 5th, 2009. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors or submit it online...

Shopster Launches PowerMerchant

E-Commerce merchant and affiliate network Shopster announced the launch of a new online retailing solution in PowerMerchant. A popular online drop-shipping solution, Shopster previously focused on helping affiliates aggregate products...

Anatomy Of a Successful Campaign

What does a successful Internet campaign look like? Performics announced last week that their recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards. Performics’...

Local Search is Booming (Thanks to Recommendations?)

There has been a surge of annual growth for local search, according to a study conducted by comScore released today by the Yellow Pages Association. Local search grew 58 percent in 2008, reaching an annual total of 15.7 billion searches...

WaveMaker Widget Development

WaveMaker , a visual development platform for Web applications, announced a new version of its solution that further reduces development costs for those interested in creating enterprise-ready data widgets. Traditional approaches to...

Design Portfolio Software for Web Designers

A web designer once told me that despite how much clients always appreciated her work, she was never actually satisfied with the design of her own site - a case of overthinking it, I guess. Fortunately, there are many interesting ways...

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