'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Just Do It! End Shopping Cart Abandonment With Email Today

Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years...

40+ Data Points Added to Google's Core Reporting API (Analytics)

Web workers can expect to see a lot more in the way of data within the applications they interface with as Google last week added over forty new data points (metrics and dimensions) to its reporting API's. Developers wil be able...

Hip to be Square with $200 Million

Payment technology and service provider Square has raised $200 million as part of a Series D round (bringing its total to an estimated $325 million) that included $25 million from Starbucks. While backed by some big names including...

Trend Spotting (and Funding) with Dataminr

As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr...

Move Facebook Fans Beyond Likes

Facebook has proven itself to be a good place for brands to connect with consumers, but in many cases, these are tenuous and do little for companies after the initial connection. That’s why Napkin Labs launched its new Fan Center...

Win the War Against Mobile Click Fraud

The rise of the mobile Web has been something of a headache for many advertisers and marketers, as it’s presented new problems with analytics and tracking that they must address, as well as re-presenting old concerns that they...

Cash in On Payments Data

Business success often hinges on your ability to better understand your customers. Even as the digital era brings a growing number of faceless transactions, there are many ways that businesses can easily learn more about their customers’...

Managing the New Word of Mouth

There was a point, when only big-ticket items like cars, homes or expensive electronics received pre-purchasing attention. Today, people engage in discovery before purchasing just about everything. ‘Let me search for it online'...

Real-Time Leads, Marketing Results Go Mobile

Keeping up with daily tasks can be difficult enough, but for many small- and medium-sized business owners, keeping up with leads, in addition to daily tasks, can be even more of a struggle. This is why ReachLocal has launched a new...

LinkTrust Saves Best for Last

It's officially fall, and with the pumpkin spice lattes and the reappearance of our sweatshirts, also comes the end of LinkTrust’s Summer of Love, a summer-long series of Webinars. However, LinkTrust , an affiliate management...

Working with a Developer, a Balancing Act

The most successful client-customer relationships are built on trust, and it takes finding the right balance of input from both sides to establish that trust. The same is true for successful business-developer relationships. Typically...

Tweeted Out? LogMeIn Offers Relief

One in five consumers have used social media in the past year to obtain a customer service response. Expect that number to rise – fast. In addition to these findings by American Express, the study also reported that customers...

Facebook Offers' Test Over, Merchants to Pay

Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...

Leverage Big Data Better with Automatic Segmentation

We all know that it’s difficult to manage big data, which is, by its very nature, huge and disorganized. But, as those companies that have found a way to make use of it can attest to, big data can also offer some incredibly valuable...

14 New-ish API’s for Developer Inspiration

The use of third-party services within applications is absolutely skyrocketing. If your app isn’t connected to or integrated with the features of other leading apps, count on your Web or mobile app getting about as much attention...

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