'Net Features

The Magazine For Website Success

Publisher Platform Enhanced at Tatto

At my last count there were over 300 advertising networks available These providers come in a number of varieties making selecting one that is sensible for your business a real key to your success. When deciding which ad network or...

SYKES Offers On-Site, Interactive Customer Assistance

In late August, Website Magazine reported on survey results from Harris Interactive and IMShopping which showed e-commerce consumers want the same customer assistance they receive at brick-and-mortar locations. One company that is...

American Attribution Index - Online Retail

ClearSaleing and Vetra Analytics published an Internet Retail version of its American Attribution Index (AAI) today, measuring the effectiveness (purchase attribution) of each online media source and influence factor on online consumer...

Guidelines for In-Game Advertising

The Interactive Advertising Bureau (IAB) released guidelines for in-game advertising measurement . If you've considered purchasing advertising in this format, the IAB's recommendations might come in handy as for as long as...

Keyword Meta Tags and Google

How much does Google use the keyword meta tag? Not at all according to a post today on the Webmaster Central Blog . Does that comes as a surprise to you? For many it won't but it's always nice to have some verification and...

Jigsaw for Application Developers

Data as a Service (DaaS) solution Jigsaw released a suite of APIs and a toolkit that will allow developers to delivery company profiles and contact data from inside web, desktop or mobile applications. Jigsaw also launched a new developer...

Unified Media Reach Data

Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy...

Personalization, Segmentation and ROI

It's not difficult to make a case for testing segmentation and personalization. You'd have to have be pretty thick-headed not to see the benefits. Most merchants however don't engage in the opportunity that is present....

Amazon Tax: Developments and Implications

One of the biggest hot-button issues of online retail goes by many different names but it's most commonly called the “Amazon Tax” because of Amazon.com’s involvement in fighting it in New York and beyond. There...

Open-Source Project Management

The recession is over (almost). No longer will you have to scrap for budget leftovers to fulfill your marketing or development obligations. Consumers will start buying again, filling the corporate coffers, enabling you to roll out...

Net-Results Integrates with Salesforce.com

Net-Results, a leader in the marketing automation solutions industry has announced they have integrated their platform with Salesforce.com - the widely-used CRM. "Net-Results’ intuitive and comprehensive lead behavior tracking...

Click Fraud Surge From Bahama Botnet

ClickForensics just announced that it has identified a large spike in click fraud traffic coming from a new botnet that appears to be eluding the filters of even the most sophisticated search engines, publishers and ad networks. The...

URL Shortener in a CMS: CrownPeak Unveils Cpeak.us

There are hundreds of URL shortners available now (WM uses a mix of bit.ly and cli.gs) but can they be made even more useful than they already are? Well, what if each time you created a piece of content you'd have a short URL ready...

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Dex Knows Local; Maponics Neighborhood Data Added

Local search provider DexKnows.com announced it will be using Maponics map data to offer neighborhood-level search for its individual city pages. One of the issues that has held back local search was its inability to bring context...

Elance Work Index - September

Elance released their September work index today, a report highlighting hiring trends in the freelance marketplace. Trends from this month's index include: - The presence of Search engine optimization (+18 in the 17th position...

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