'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Adwords Shared Budget Aids Account Performance

Google just released a new feature that enables advertisers to share budget (daily spend) across multiple campaigns in an Adwords account. The feature is actually quite innovative. Say for example that an advertiser runs three campaigns...

Better SEO Through Content Marketing

By Scott Fasser, Director of Customer Experience at Optify Search Engine Optimization (SEO) and Content Marketing are two critical components of inbound marketing and have moved beyond siloed visibility tactics to an integrated strategy...

Master List of SEO Tools

The catch-all term “SEO” is a bit misleading. This is because search engine optimization is actually the result of many different practices that are all done with one goal in mind: to improve the organic search result ranking...

Conversion Conference Fast Approaching

Learn the latest strategies used by the world’s top conversion, usability and testing experts at the upcoming Conversion Conference held in Ft. Lauderdale, Fla. Oct. 9-10. Two of the first-day sessions include: Wins & Flops...

Collect Email Addresses via Social Sign-In

Collecting email addresses just got a whole lot easier, especially for B2B marketers. Silverpop is to thank. The company announced an enhancement to its Social Sign-In feature, which is built through a partnership with social identity...

Sync Enterprise Content with Alfresco EMS

If you need a better way to connect to your business outside of the office, you might want to check out Alfresco ’s new sync platform for enterprise content. The platform extends information beyond firewall barriers to enable...

Optimizing Web Speed, Scale and Security

Web performance monitoring and acceleration service provider Yottaa released the latest version of its cloud-based product today which combines its optimization service with its site monitor service for a powerful all-in-one offering...

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Adwords Policy Updates to Know

Google announced last week that they would soon update their Adwords policies for software principles, arbitrage, advertiser claims, as well as relevance, clarity and accuracy. Let's take a closer look as the changes are expected...

Get Ready for More Fake Online Reviews

Identifying – let alone actually combating – fake online reviews has been a constant source of angst for many business owners and marketers with an online presence. Now, I hate to break it to you guys, but it’s only...

Social Media Insights for SMBs

In the past few years, social networks have evolved from sites where people keep in touch with close friends to valuable marketing platforms where businesses can communicate with their customers. These websites are now arguably some...

The Perks of Tag Management

There aren’t many ways to simultaneously improve the efficiency and performance of your marketing, analytics and tracking systems. That is, unless you’re one of the growing number of Web companies adopting a tag management...

Single-Page Design, New Face of Customer Support

The sleek interface synonymous with some of the best social media and consumer applications has come to customer service software. Zendesk , Web-based help desk and support ticket software, recently announced its biggest redesign in...

Increase Exposure with Facebook Coupons

There are many ways that marketers can promote their brands on Facebook – and Trumpia has just added another. The multi-channel marketing solution provider has launched Facebook Coupons , which enables businesses to offer printable...

Search Marketing Supercharged

Believe it or not, the Web is made up of math - lots and lots of math. And, by looking more closely at the math, we can learn a lot about how a website generates revenue and where there is hidden value. The concept is really pretty...

Simplifiy Web Page Reviews Among Creative Teams

It used to be that working collaboratively meant seemingly endless rounds of in-person meetings and an incessant need to keep in constant contact to ensure that everyone on your team was on the same page. Thanks to the Web and a slew...

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