'Net Features

The Magazine For Website Success

The Meaning Behind Color - What Choice Evokes the Best Response

Color is one of the most fascinating things in the world. It attracts attention, evokes emotion and can trigger the memory. Something so powerful should not be taken lightly, especially when creating visual elements to a website, in...

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Better Analytics in the Content Management System

What will happen to all the analytics vendors when content management systems roll out their own tools to understand and gain insights from sitewide interaction? That's the question I have at the moment with the announcement that...

Managing Multiple Brands in Social Media

Social media management and analytics vendor Statf.ly has added multi-profle management and unlimited reporting to its features. The multi-profile dashboards are designed for those managing multiple brands. The service now also offers...

Google Knows Best – Page Titles and CTRs

It wouldn’t be outrageous to assert that page titles are the most important information that most searchers take into consideration when skimming SERPs. Their significance is underscored by the fact that on all major search engines...

Optimizing the Exit Rate Metric

As a website marketer you should always be looking for areas to improve. Whether you are a content publisher, Internet retailer or affiliate marketer, one of the key metrics to monitor is the exit rate of your Web pages. There is a...

Consumers Want More from Social, Mobile and Local Commerce

Social media and mobile devices have been a game changer for local businesses due to features that allow consumers to interact with brands, browse products, find nearby deals and more. But as features for these channels grow, consumers...

Digby Does Location-Based Mobile Marketing

Multi-channel mobile engagement and commerce solution Digby announced the launch of its LocalPoint platform at the National Retail Federation show this week. The platform enables brands to create “geo-fences” around their...

White-Label App Stores from Digital River

Software-as-a-service (SaaS) providers are rethinking the way in which applications are deployed and distributed, and many of these independent software vendors (ISV's) are exploring new licensing models. The most popular of which...

Threaded Comments (and more) at Blogger

Google’s Blogger platform announced recently that it is now offering threaded comments. While other popular blogging platforms (most that I've come across recently in fact) already have threaded commenting as a core feature...

Responsive Design Templates to Check Out

Template Monster, a provider of design templates for use on websites, blogging platforms, content management systems and Facebook layouts (to name a few), announced that it has released several new “responsive” design templates...

Mobile Bandwidth Usage Controlled by the One Percent

Occupy the Mobile Web! Apparently there's more than one "One Percent," even when it comes to mobile bandwidth. It seems that the top one percent of mobile Web users consume half of the world's bandwidth, while the...

Tablets More Important Than Social to Merchants

The idea that social networks will revolutionize the ecommerce experience has yet to materialize. But tablets? That’s another story. Baynote’s 2011 Online Holiday Shopping Experience report, which surveyed 1000 consumers...

Facebook Attacks Feeding Fraudulent Affiliates

Most Facebook attacks are feeding fraudulent affiliate marketing sites according to a new report. The Internet Threats Trend Report from Commtouch reports that affiliate marketing sites are the final destination of 74 percent of all...

OfficeDrop Continues Quest to Make Paper Obsolete

The original idea of OfficeDrop was a good one: to allow users to scan paper documents and then manage, organize and store them in the cloud. After raising an impressive amount of funding, the company has decided to take its product...

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Foursquare Explores Social Search

Foursquare wants its users to explore. The location-based company launched an “explore” feature for smartphones last March, and the feature has now migrated to desktops, which allows users to discover new places based on...

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