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The last time I wanted to buy a book from my home computer, I didn't search "books" - I entered "Amazon.com" on my browser. And then I bought a book. My tactic is supported by WebSideStory, reporting that direct navigation had a 4...
Federal Trade Commission Chariman Deborah Platt Majoras isn't waiting around like the rest of us for news on 'Net neutrality. In a speech at the Progress & Freedom Foundation's conference in Aspen, Colorado she said, "Let me make...
Dogpile, a meta search engine, boasts that it can search 50 percent more of the Web than any single search engine and return better results. Upon entering a search term, Dogpile will comb the likes of MSN, Yahoo, Google, Ask and others...
So-called rich media, such as podcasts, and Web videos are being adopted by marketers at a breakneck pace. Marketers have caught on and realized the power of this media, spreading marketing messages much faster and more effectively...
Adweek recently reported some statistics taken from the Yankelovich Monitor Multicultural Marketing Study - finding that African American and Hispanic consumers display a high rate of brand loyalty. Hispanics responded with 58 percent...
Wireless giants Verizon and Sprint are set to relase advertising on user's cell phones in a move that has been a long time coming. Getting over their fears of alienating cell phone customers, the stage is set for an onslaught of mobile...
A ComScore Media Metrix report indicates that teen email usage dropped eight percent last year. Why the drop off? It's all about instant messaging and text messaging. It's a faster method of communication and the teen demographic has...
Amazon is in full beta with its contextual publisher program, dubbed Omakase Links. Amazon Associates can automatically display products and content that visitors to the page are most likely to buy or which other visitors have bought...
There's a new and interesting tool out there. ClickMuse has launched AdWords Optimizer , aimed at improving your Google Adwords campaigns. The idea is that ClickMuse will monitor your AdWords ads and alert you when one ad begins outperforming...
I've recently been through the proverbial ringer thanks to an unscheduled server move for some of my personal websites (yes, even the staff of Website Services magazine have websites - you didn't think we were just taking shots in...
You've heard all the kudos lavished on Google Analytics and now you can try it out without having to wait for an invitation. That's right - now anyone with a website can instantly create a Google analytics account. Simply visit google...
Clickdensity records the position of every click on a page, building up a virtual heat map of visitor activity and providing user behaviour analysis, segmentation and tracking. Together with a host of other functionality, the services...
There is actually no new "blogger" at Google - that's sort of a misleading title, but the behemoth new media network that is Google will be releasing an enhanced version of its popular Blogger.com blog publishing tool with interesting...
On average, email open and click-through rates were highest on Saturdays in the second quarter, according to a new report from eROI . Q2 of 2006 yielded open and click rates similar to that of Q1. Of note this quarter, Saturday and...
Nielsen//NetRatings suggests half of the Top 10 fastest-growing internet brands are social media sites with MySpace, Heavy.com and Flickr among the list's movers and shakers. Via the release: Image hosting site ImageShack ranked No...
The Brand Revamp Process
20 Terrific Tumblr Themes
E-Commerce Social Traffic Declines, Tablet...
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