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Shopzilla Slashing Prices

Leading comparison shopping engine Shopzilla notified its affiliates last week that they are decreasing minimum rates on Electronics, Computers and Office Supplies categories. This change is effective starting today (April 28th, 2009...

Making Images Accessible - Snapixel Stock Photography

One of the challenges with using stock photography (besides the fact that others can use it too) is that the cost is nearly out of reach for many Web professionals and designers. Creative Commons, while helpful, does not really provide...

Web Design: Use Cufon For Text Replacement

Back in March we discussed how to use FLIR ( Facelift Image Replacement ) as one way to replace text and use any font on your website. FLIR is a great alternative to sIFR that does not require Flash, but there are some good alternatives...

SEM Call Tracking: Which 800 Number Performs Best?

Search marketing software company Engine Ready released an interesting study on how toll-free numbers are treated. Engine Ready used its call tracking software to create a test to determine if the use of various toll-free prefixes...

Click-fraud Declines in Q1 2009

Click Forensics released PPC fraud figures from the first quarter 2009 last week. There is good news for PPC advertisers. The overall industry average click fraud rate was 13.8 percent for Q1 2009. That’s down from 17.1 percent...

AdInsight Call Tracking

Technology Company AdInsight Limited has developed an innovative online call tracking system (branded as Web Route) which can provide businesses with statistical proof of how effective their advertising campaigns are in winning customers...

Conference for In-House Search Marketers

Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...

Web Hosting in a Recession

Web hosting companies are all but slashing their prices to attract new customers and retain existing ones. This presents an excellent opportunity to save a few dollars a year on your web hosting needs - whether you need Linux hosting...

Key Takeaways from ad:tech (part one)

Attending tradeshows is always an enlightening and often motivating experience. Those that were fortunate enough to attend ad:tech in San Francisco this week saw a lot of activity in, and excitement about the state of the search marketing...

Death to AdSense; Microsoft Releases PubCenter

Microsoft announced the beta release of PubCenter at the AdSpace Conference this week. PubCenter is a solution designed to directly compete with contextual (i.e. matching the content of the page) affiliate/publisher programs like Google...

Yelp Rolls Out Public Comments for Business Owners

Yelp just announced a new feature that allows business owners to comment publicly on reviews posted by users. The portal (a social review site) has been under fire for several months for a variety of issues, including the trading of...

Google Analytics API - Create Standalone Apps

Google has announced the availability of an Analytics Data Export API (beta) is now publicly available. A long requested feature, the API will allow developers to enhance existing business applications or create entirely new standalone...

Does Your CRM Do This? BatchBook, FreshBooks and Shoeboxed

One of the challenges of selecting a software (of any variety) is forecasting how you'll need to use it in the coming weeks, months and (in some cases) years. Web professionals are increasingly demanding more from the solutions...

Analyzing Where Users Click - Open Source Heatmap Cannoli

Where are users "clicking" on your page? Using heat maps is perhaps the easiest way to determine where users are clicking. Many analytics solutions have added the functionality to their set of core features, so you may be...

Google Reorganizes SERP Sitelinks: What You Need to Know

Google has been displaying site links - the linked words below a main search result that leads to internal pages of that website - for some time now. But there has been a restructuring. Now, instead of the stacked appearance of several...

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