'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Clean Up Your Email Lists

A large email list is not very valuable if the subscribers never open your content. In fact, a low open rate can even affect your sender reputation, which means that it is a good idea for marketers to continuously groom their email...

New Business Tools for Google+

Google has launched some new business tools for Google+, which aim to help colleagues collaborate more easily over the social network. Currently, the new tools are in “full preview mode” for Google Apps customers. According...

Launch Polls to Gain Insights

Launching a poll doesn’t only help marketers gain valuable insights from their audience, but it can also help a business gain valuable contact information and increased visibility over the social Web. This is especially true...

Learn Hacker Language, Decrease Risk

In order to fight the battle of Distributed Denial of Service (DDoS) attacks, at-risk businesses need to be armed with the same tools as the bad guys. Prolexic Technologies, a DDoS mitigation service provider, announced it has added...

Chores Rank Higher than Passwords, Study Says

Is solving world peace easier than remembering passwords? While the answer to that question should be obvious, a new study from Janrain and Harris Interactive reveals that 38 percent of adults sometimes think it would be easier to...

Don't Affiliate with Strangers!

Affiliate marketing does not have to be a lonely venture. While it may seem like a solo effort on the surface, there are actually many potential opportunities for affiliate marketers willing to get out there and make some friends....

Mobile-Optimized Sign-Up Forms Come to Constant Contact

Creating mobile-optimized sign-up forms just got a whole lot easier. A new integration from Torsion Mobile has made its way to the Constant Contact Marketplace . The Mojaba integration enables users to create mobile-formatted mailing...

AT&T Raises the Usability Bar

Usability and support are as relevant to small mom and pop businesses as they are to global leaders. Take the email AT&T users received yesterday, as proof (see below). ATT.com has updated its Account Overview to give easier access...

The Basics of Writing Web Copy

Whether it’s copy for a landing page or a banner ad, writing goal-oriented copy can be a daunting task, even for the most experienced copywriters. Like website design, opinions about copy are not only subjective, but also plentiful...

Make More Money Off Your Audio Content

Publishers are always looking for new ways to monetize their killer content on the Internet. Some types, like text-based or video content, have pretty simple solutions, but they aren’t always applicable to every kind of publisher...

Apps Find an Audience With MEDL

From craft applications to coding applications, the developers behind each app category are prone to many of the same challenges. MEDL Mobile, a pioneer in the creation, development, marketing and monetization of mobile apps, has seemingly...

Sign of the Times: Email Design Look Book

Responsys, a leading provider of email and cross-channel marketing solutions, has released its fourth annual Email Design Look Book. The Look Book, available for free download, celebrates 20 innovative and inspiring email designs....

Digital Presence Management for B2B Technology Marketers

If you’re a business-to-business marketer within the tech industry who is having trouble coordinating content distribution across Web, social and mobile channels – you might want to check out Limelight Orchestrate for High...

The Rise of Real-Time Bidding

If you're at all familiar with the digital media world, there's a good chance you've heard of real-time bidding, or RTB. Instead of purchasing an entire block of inventory, which may or may not be correctly targeted, RTB...

Digital Strategy for This Year's DNC

When Business Empire Consulting (BEC), a digital agency specializing in integrated campaigns developed from big data insights, accepted the challenge of making this year's Democratic National Convention the most open and accessible...

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