'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Experimenting with Google ACE

Google revamped its Website Optimizer product (and renamed it to Google Analytics Content Experiments) several weeks ago but is now rolling out several new and noteworthy features to its platform. The site testing feature within Google...

Free Shipping Incentives for the Upcoming Back-to-School Rush

If you’re looking for a digital leg up for the rapidly approaching back-to-school season – here’s the answer: offer free shipping. A recent PriceGrabber survey reveals that while consumers are intending to spend more...

Six Link Sources for Event Marketing

Hosting events is a great way to build an audience, establish a positive reputation, and profit – not to mention acquire inbound links. Whether you have an offline presence or operate strictly online, actually playing the role...

Open Rates Falling, CTR Rising

Silverpop has released results from its 2012 Email Marketing Metrics Benchmark study , which examined email messages sent in 2011 and the first quarter of 2012 from over 1000 brands. Perhaps the most interesting data in the report...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

Insights into the World of Mobile

Although 2012 has been dubbed the year of mobile, this new channel still holds many mysteries for Web workers. From uncertainties about content consumption to inquiries about the success of advertisements – the fairly new world...

Dot Org Hits 10 Million Domain Milestone

While most domainers are laser-focused on the potential in the new generic top-level domains, don’t rule out acquiring a tried-and-true extension like .ORG. Public Interest Registry , the operator of the .ORG domain, this month...

Sub-Feeds and Experiential Backgrounds in AppMakr Release

One of the most popular DIY platforms for building iOS, Android and Windows apps is AppMakr - and wouldn't you know, it just keeps getting better. The platform has released several new features worthy of note but here are the highlights...

The New Office is on Its Way

Major news out of Camp Microsoft last week, as CEO Steve Ballmer officially unveiled the customer preview of the new line of Microsoft Office products. The biggest advancement in the company’s core suite of applications is its...

A Brief History of Digg

It was announced last week that Digg.com, the once powerful and influential social bookmarking service, has sold to BetaWorks for $500,000 U.S. Whether you see it as a fall from grace, or are excited by the re-launch of the platform...

Foursquare Offers Post Updates to Merchants

Foursquare merchants can now share their business’s latest news with loyal customers on the location-based social network. The new local updates feature enables merchants to connect with customers through posts that can include...

UK E-Commerce Grows 12.6% in 2012

According to the most recent IMRG Capgemini e-Retail Sales Index, UK e-commerce has grown substantially in 2012, with online shoppers spending £34.9 billion over the first six months of the year. In June 2012, online shopping...

Sponsored Stories are Increasing in Value

The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...

Former Yahoo! CEO Lands at ShopRunner

Former Yahoo! CEO Scott Thompson is now the CEO of ShopRunner, a service that hopes it can help retailers compete with Amazon Prime. ShopRunner is a service that allows users, for $79/annually or $8.95/monthly, to pick up packages...

SEO Integration Comes to Kenshoo

Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal...

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