'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Retail Cyber Attacks Increasing

Both the number and severity of cyber attacks on retailers is accelerating according to TrustWave's 2013 Global Security Report. The report indicates that those in the retail sector are now the top target for cyber criminals, making...

Zappos Tracks Pinterest Conversions with Pinfluencer

As Pinterest continues its slow but steady ascent to social media greatness, brands are turning to the platform in droves to raise awareness with their target consumers and, in some cases, even turning a profit. As more and more enterprises...

Dealing with Digital Writer's Block

Anyone who writes or develops content has been there before – at your desk staring at a blank screen and blinking cursor, because despite how hard to you try to sit down and focus, nothing is coming out. In other words, you’re...

Five Tips for First-Time Website Owners

It's no secret the Web continues to explode as a resource for consumers and businesses, and Web traffic is only going to grow. In fact, global Internet traffic is projected to quadruple by 2015 . If you're a business, getting...

Measure Ad Effectiveness Across Devices

A new technology from marketing optimization platform Convertro is helping marketers measure the effectiveness of their ads across devices. Convertro Advanced User Matching, a technology that is part of the company’s customer...

Responsive Design Gets Simplified

As a Valentine’s Day present of sorts, Adobe announced the release of a handful of new Web design and development tools for its Creative Cloud suite earlier today. This includes updates to the Adobe Edge Animate and Dreamweaver...

4 Deadly Content Marketing Sins

By Amie Marse, Content Equals Money Content marketing: a popular catchphrase that gets tossed around as if it holds the answer to all of your problems. Well, since you're still reading articles about content marketing (and since...

Zmags Partner Program Increases Engagement

A new partner program from Zmags is helping retailers, publishers and brands increase customer engagement and revenue within their digital catalogs and publications. This is because Zmags ' strategic partner program allows clients...

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Confused About the Cloud? You Are Not Alone

By Will Stevens, Webfusion If someone asked you "what is the cloud" how long would it take you to come up with a good answer? Thirty seconds? A couple of minutes? Or would you have to regretfully shrug your shoulders and...

Looking For a User Experience Expert? Look In The Mirror

By Jeff Hunt, Snap36 Each morning I wake to the smell of freshly brewed coffee and eagerly make my way downstairs to fire up the MacBook. I start my daily online journey exploring the countless stories and pieces of wisdom bestowed...

Black Hat vs. White Hat Social Media Marketing

When it comes to social media marketing, there is a long list of best practices and worst practices that brand managers should be aware of. Sometimes the lines of good and bad get blurry, and even though a brand might simply be trying...

Twitter Allows AmEx Customers to Buy Products by Tweeting

Will that be cash, check or…tweet? Yesterday, Twitter announced the kind of shocking news that users will now be able to pay for products by simply tweeting thanks to a new integrated payment system from American Express. This...

The Benefits of Social Login

Is your website’s long membership registration form negatively affecting your marketing efforts? According to a new study, it could be. The Consumer Perceptions of Social Login Study , which was conducted by Blue Researc h and...

Extreme Makeover: SEO Edition

The winter weather is finally starting to subside, which means that spring is right around the corner and it’s a time for new beginnings. For business owners, webmasters and online marketers, this means doing a little spring...

iPerceptions Launches Budget Friendly Platform

iPerceptions has made it easier for businesses of all sizes to obtain valuable feedback from their customers. This is because the Voice of Customer (VoC) solutions provider has launched the Active Research Platform, which makes the...

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