'Net Features

The Magazine For Website Success

Better Twitter BACN

Nearly one year ago I wrote an article for the May 2008 edition of Website Magazine that addresses the term du jour (BACN) and discussed its implications for marketers and those in the social media sphere. Thanks to the meteoric rise...

ShutterStock Extends Subscription Offering

If you're a professional Web designer (or responsible for landing page optimization or Internet marketing in general), you're always on the lookout for that perfect image - the one that will propel your visitor down the sales...

New Behavioral Ad Guidelines

The Internet Advertising Bureau (IAB) in the UK has proffered some new guidelines for behavioral advertising (PDF). There are several key takeaways from the formal announcement: Companies mining online information for behavioral advertising...

Tools For Tracking Twitter

Omniture is launching a tool that enables marketers to measure brand activity on Twitter . Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be...

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Amazon (PPC) Products Ads

Amazon has formally launched its Product Ads service and it's got many wondering if it's such a good idea. You might remember that several years ago, Amazon actually launched a PPC advertising service they dubbed ClickRiver...

Adobe Extends Intro Pricing (Again)

Not exactly sure how or why this caught my attention, but some discount pricing has been extended for users of Adobe Creative Suite. Adobe introduced Creative Suite 4 several months ago ( actually, here's a post from September...

Plug Into Better Commenting With Intense Debate

Are you using a blogging platform such as WordPress, Blogger, or TypePad? Third-party commenting solution Intense Debate announced the release of several plugins for its service which may help you leverage the power of commenting on...

Hosting Migration Services

Moving from one Web host to another can be a cumbersome process. Just one small error or mistake can wreak havoc on your Web presence - something we'd all like to avoid - and generate an endless stream of client calls, if you're...

Joomla CMS Gets Some SEO Flavor

Users of the immensely popular open-source content management system Joomla can SEO their websites with the help of a new product from Joomla software provider iJoomla. The iJoomla SEO extension for Joomla 1.5 (which sells for $69...

Bounce Rate Differs From Exit Rate

Web Analytics is fun, fascinating and important to your Web success - you know it is. It's also immensely confusing for many who get interested in measuring the actions being taken on their site. Let's look at a question that's...

Adsense Expandable Ads Available

Google announced that a new type of rich media advertisement is available for Adsense publishers. Expandable ads expand beyond the original size of the ad unit, following a user-initiated action. (If it sounds like an disruptive experience...

Be Heard @ The ADSPACE Conference

Just wanted to let Website Magazine readers know that I'll be speaking on the "Beyond Text Ads: In-Text, Affiliate, Lead-Gen, eBay and More" panel at ADSPACE, a conference and expo for small to mid-sized publishers ....

A Blogger's Dream: PRTube

One of my favorite press release distrubution services, PRLeap, announced last week the launch of PRTube, a way to embed, share and track press releases on any blog or website. " PRTube takes the social media press release to...

Inside Facebook Classifieds: A Web Marketer's Dream?

This one sort of skirts on the edge of interest for Web professionals, but with some creative thinking, I'm sure you can make it work (wink, wink). Facebook relaunched Facebook Marketplace (now powered by Oodle) to let its users...

AdMob Lowers Mobile Ad Bid Pricing

Advertising to those on mobile devices just got a little cheaper - if you're an AdMob client. The mobile advertising vendor lowered its minimum bid prices for geographically targeted ads and advertisements appearing on carriers...

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