'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Marketing to Modern Digital Mulitaskers

Microsoft has released results of an interesting study which examines why consumers are using multiple devices, the motivations that drive "simultaneous or sequential" usage across those devices, and what the opportunities...

Mobile Traffic Increases, Sales Decrease

Mobile traffic continues to impress, as a new report from Affiliate Window reveals that the company saw an increase in mobile traffic across its network in February. In fact, the report reveals that one in every five clicks originated...

Consumers Will Buy From Email

Mobile email is playing an important role in the success of e-commerce retailers’ marketing initiatives and new research from email marketing service Blue Hornet, a division of Digital River, shows just how much. The 2013 Consumer...

In-App Advertising Research

The mobile app ecosystem has been all but closed to those seeking out information on what and where their competitors were advertising. That changed last week the release of an in-app ad tracking solution from WhatRunsWhere . The platform's...

Pricing Engine Offers Smarter Digital Ad Managment Platform

If you could use just one platform to manage all of your digital advertising campaigns, would you do it? Pricing Engine is hoping you will as it formally launches its platform, a system that helps SMB's grade ad performance using...

Fire up the Feedback Machine

Market research is one of the fundamental elements of Web success – you should never, ever engage in a marketing or advertising campaign (much less a new enterprise) without it. But spending the money and the time to acquire...

Don’t Worry, Be Happy, Make Money

Every consumer at one time or another has had a poor customer support or service experience. While many business owners might just chalk up customer complaints to their personnel having a bad day, there are some rather significant...

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Retailer Caters to Teen Audience With Relevant Mobile Offerings

Aeropostale customers are tech savvy and want to engage with their favorite brands on their smartphones, or in-store with tablet kiosks. Understanding what its fashion-forward teen audience wants, Aeropostale released a new mobile...

Shopatron Relaunches Brand Around New Innitiative

There are some big changes brewing over at Shopatron, because the e-commerce service provider has launched its Allied Commerce initiative on the heels of a $4 million venture debt financing it completed in December 2012. The initiative...

The Web Professional's Productivity Toolbox

More often than not, there just aren’t enough hours in the day to complete all of the tasks on your to-do list. Attempting to allot the appropriate amount of time to accomplishing something, and for the countless distractions...

Hilton Focuses on Quality, Locality in Quest for 1 Million Likes

Increasing global engagement of qualified fans in target demographics was the goal behind Hilton Hotel & Resorts' strategic campaign to achieve 1 million likes on Facebook. Hilton reached its goal this month and became the...

Brooks Brothers Personalizes Shopping Experience

In 1818, Brooks Brothers became the first ready-to-wear fashion emporium in America with the opening of its initial store. Nearly 200 years later, the iconic retailer continues to transform its business to meet the changing needs of...

12 Effective Corporate Blog Designs

In the age of likes, retweets and shares, content marketing has suddenly become the best way to spread the word about your brand to bring in new customers and rack up conversions. However, since social media has its limitations, in...

Hooked! Mobile Design Interaction on the Web

You have to admit that the modern “mobile” world is changing all sorts of things about the traditional Web – and not just that we’re now all designing with a “responsive” mindset. It’s bringing...

Font Inspector in Firefox DevTools

The role that typography plays in the success of a Web design (and of course to the user experience) is indisputable – if I never, ever see Comic Sans again it will be too soon. Website Magazine has covered a few different tools...

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