'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Revenue Per Email Increases 30 Percent

Digital enterprises aren't just sending more email, they are generating more revenue from it according to Experian Marketing Services' latest email benchmark report. Experian found that revenue per email increase 8 percent...

The Web Pro's Guide to Authorship Markup

Web professionals immediately embraced Google authorship markup, despite kind of being a tricky way to convince people to join Google+, when it was unveiled in 2011. In case you’re still (somehow) unfamiliar with authorship markup...

Facebook's News Feed Gets Personal

For the first time since 2006, more or less, Facebook has finally made some massive changes to its news feed, giving it a new look and enhanced functionality to act more like a “personalized newspaper.” Perhaps the biggest...

Google Fiber: The Future of Video Marketing

In Sept. 2012, Google launched an experimental super-speed Internet, which is capable of pumping out 700mbps through fiber-optic connections. It will revolutionize the way we stream videos and browse the ‘Net. Codenamed ‘Google...

Six Questions for Responsive Designers

The response in “responsive” Web design provides a clue about how to think about the practice. It’s essentially a set of actual techniques – and yes, sometimes tools too – that move elements of the page...

Sales Funnel Best Practices

By Scott Matthews, CEO of Webcollage Online retailers have a lot of visitors, but more than 97 percent leave without buying anything. Part of the formula to driving more conversions is to assure that what you answer is most if not...

Get In Front of Google PLAs

Google Product Listing Ads (PLAs) continue to generate nearly 1.5 times the click-through rate (CTR) of regular text ads and convert 23 percent better according to Kenshoo's 2012 Global Online Retail Holiday Shopping Report. And...

Digital Advertisers Want More Rich Media and Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

Content Marketing Plans Made Simple

Across the World Wide Web, the digerati are absolutely and completely fascinated by the concept of content marketing. But despite a seemingly endless supply of blogs and websites flooding the 'Net with advice, as well as numerous...

Sprout Social Asks Brands to #BePresent

Sprout Social is helping brands better measure and improve their social media engagement with its newest campaign, #BePresent. The campaign includes a new Engagement Report, which is available for free to all brands at mustbepresent...

Ad Strategy in 2013 (and Beyond)

By Jeremy Bloom, Co-Founder of Integrate The technology advancements of 2011 and 2012 will drive the platform and product adoptions of 2013. Marketers are already starting to push away the antiquated solutions of yesteryear in favor...

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Automate Social Media Posting with StreamSend Share 2.0

On Monday, email marketing service provider StreamSend officially launched v2.0 of its social media marketing tool suite, StreamSend Share , which comes with a sweet new feature that allows for automated posting on a variety of social...

Facebook Offers Graph Search Insights/Suggestions

Since Facebook’s launch of Graph Search , there has been a lot of speculation of how this feature will influence people’s search habits both on and off the world’s largest social network. Although Graph Search is...

Is BYOD the Problem?

By Simon Bain, Founder and CTO, Simplexo There is a great deal of talk about Bring Your Own Device (BYOD) and a lot of statistics suggesting that it is a huge phenomenon taking place across the corporate world. Redshift Research, in...

Use Google PLA's to Give Consumers Ads They Want

Last week, DataPop launched the very first semantic advertising platform for Google Product Listing Ads (PLAs), leveraging a “deep understanding” of shopper intent, product details and performance signals to drive results...

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