'Net Features

The Magazine For Website Success

Five PPC Landing Page Design Trends

If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right...

Open PPC Policy, Affiliate Marketing and E-Commerce

A recent ABestWeb forum thread has truly shocked me. Shocked I tell you! And I've become nearly immune to most everything, hardly blinking an eye in the face of even the most innovative techniques, trends and technologies that...

Cost Per Twitter Lead?

It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information...

Bing Growing Like a Newborn Baby

In perhaps the most competitive niche in all Web technology, comScore is reporting in a follow-up study on the performance of Bing that the little decision engine increased its position in the search market during the second week of...

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Affiliate Marketing Benchmark Roundup

The 2009 Affiliate Summit AffStat Report is out and the results might surprise you. Let's look closely at topics and trends important to both affiliate marketers and merchants now. - Split nearly down the middle, 51% of affiliates...

Site-Side Behavioral Targeting

SaaS website testing and personalization provider Amadesa announced the launch of an automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous user data attributes (time of day, day of week...

SMTP Relay from JangoMail

Email marketing service provider JangoMail today announced some innovative functionality to its service for transactional emails. A trackable SMTP Relay feature will allow email marketers to connect to the JangoMail system via SMTP...

Consolidated Communication Tools

Bold Software announced the availability of a product that might just revolutionize how website owners and large scale retailers communicate with customers and prospects. The BoldCCM (Customer Communication Management) suite combines...

Common Tag - The New Semantic Layer

Yahoo announced support of Common Tag, a new semantic tagging format for Web pages. The easiest explanation for Common Tags is that it is an HTML extension that makes it easier for content to be indexed and categorized. Do I have your...

Internet Strategy Forum Announces Keynotes

The Internet Strategy Forum announced "Titans of E," the keynote presenter line-up for its sixth annual summit conference taking place on July 23 in Portland. The event provides a unique opportunity to hear keynote presentations...

Click Fraud; Minimized by Monitoring - Anchor Intelligence

Despite being a serious threat, click-fraud didn't really diminish the value in and growth of paid search marketing. That's not to say that click fraud does not remain a major issue for advertisers, networks and publishers...

The Traffic State of Bing, Microsoft's Decision Engine

Microsoft's new search engine Bing has done a notable job of earning the respect of both users and Web professionals that I have spoken with. So what's the state of Bing? How are they performing? Hitwise took a close look and...

Performance Marketing: Travel & Home

The U.S. economy has yet to really turn around. Whether the bottom in site or not, one thing is for certain - consumers are spending less and that isn't good news for performance marketers. Performics released the second month’s...

In Focus: FeedbackJar, Crowdsourced Support Community

Reviews are an important component for all businesses on the Web. While Yelp has the local business review niche all but wrapped up, there are other companies out there that are innovating in the space and aiming to make a significant...

Microsoft Advertising Intelligence - Excel Plugin

Microsoft announced the launch of Microsoft Advertising Intelligence, a keyword research and optimization tool which operates in Microsoft Office Excel 2007. It can help paid search advertisers in expanding keyword lists, researching...

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