'Net Features

The Magazine For Website Success

Network Security Tips from Astaro

Security vendor published an good primer detailing how organizations and individuals can protect their networks from cyber attacks. The post, written by Astaro’s Tim Cronin, includes advice on network based mitigation, host based...

Ad Agencies Fighting Click Fraud

No one is immune from the recession. When advertisers cut back by spending less it impacts everyone - even those perpetuating click fraud. Agencies, whose margins are slim enough as it is, are increasingly aware of the trend and are...

Creating Effective Press Releases for Power SEO

Press releases are an effective means to attract media attention, but it is also one of the most cost-effective munitions in the search engine optimization and marketing arsenal. With a solid grasp of the English language and some...

Local Ads Moving to Social Networks

Borrel conducted an assessment of advertising palced on social networking sites and found that nearly 20% of all ad spending is done by local businesses. While you might think that most were on a national basis, Borrel estimates that...

eZanga Contextual Arrives (Too Late?)

Search advertising company Ezanga has added a contextual offering to its suite of services. The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals...

iCyte and Simplifying Digital Research

As a Web professional you consume vast quantities of information. Being able to search, save, compare and collaborate on the information relevant to specific projects can be frustrating, if not completely overwhelming. So how do you...

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Social Influence and the SIM Score

A recent report from Razorfish released today indicates that about 33 percent of consumers are not connecting with brands on social networks. There are of course two ways to look at this. One, it could be that this large untapped audience...

IAB Mobile Buyers Guide

The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...

Social Media Eye Tracking Study

A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing provider Oneupweb reveals some interesting trends, including the way users interact with paid ads in social media . “We wanted to know if...

Big Moves for Bing and Google, Says AdGooroo Report

Adgooroo released its quarterly Search Engine Advertising Update today and the big winner looks to be Bing. The site surged to more than 22 million monthly visits and now calls some very big names (e.g. Dell, Sears, Hotels.com, Marriot...

Bing Releases Toolbox

Microsoft has taken a page from the Google playbook by actively embracing the webmaster and developer community with its Toolbox portal. The Toolbox is really just a collection of existing tools that links to important resources, but...

ShareASale Datafeed Format Changing

Starting August 1st, ShareASale will be implementing a few changes to the format of datafeeds. The new datafeed specification will allow merchants to make more product data available to their affiliates. The new specification introduces...

Wishabi Predictive E-Commerce

Some very interesting predictive intelligence technology was announced this week from Wishabi. The Canadian e-commerce company enables both price and value comparisons of more than three million products using statistical analyis,...

Domain Showcase Auction Series

Oversee.net and its SnapNames.com and Moniker.com aftermarket companies introduced a monthly series of domain name Showcase Auctions. The first auction of the series, entitled "Summer Stimulus," begins July 16 at noon PDT...

State of E-Commerce Is... Strong?

How did your gross online sales for the period April 1 through June 30, 2009 perform relative to the same period last year (April 1 through June 30, 2008)? The National Retail Foundation's digital divsision Shop.org asked that...

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