'Net Features

The Magazine For Website Success

Content Delivery Network & CDN Providers in Focus

If you're not satisfied with the performance of your website (or how much you're paying for data transfer) perhaps it's time to look into content delivery networks. Do you really need a content delivery network? A CDN,...

DirectTrack Mobile Stats for Affiliates

Users of the DirectTrack affiliate management software platform will now be able to provide their affiliates with real-time mobile-browser access to performance data and campaign communications. Detailed sub-id stats (down to the impression...

Paid Search Down, Organic Up?

Hitwise released data which seems to indicate that the recession has taken its toll on search marketing, as the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. Others don't blame...

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More Major Google Changes; Search Options Surface

Very rarely are there seismic shifts in the search landscape. For the past several years, search engines have only teased us with universal/blended search and dangled in front of us the promise that open standards (RDFa and microformats...

Ebay Eliminates Auction Listing Fees for Casual Users

Online auction marketplace eBay is eliminating some fees. Users will soon be able to list up to five items for auction every 30 days without paying any listing fees - which previously ranged from $0.10 to $4.00. Under the new fee schedule...

Click-To-Call Poised for Growth

Perhaps the technology was far ahead of its time, but click-to-call just won't go away - one might even argue that it's undergoing a bit of a renaissance. Bravestorm announced the released of its click-to-call offering BoldCall...

Monetize Mogulus With Adap.tv Plugin

Live-broadcast platform Mogulus announced the addition of a plug-in from Adap.tv , expanding the range of options customers have in monetizing their streaming video webcasts. By expanding its already robust Internet video ecosystem...

Reduce Abandonment - SeeWhy

Conversion is one of the most critical metrics for understanding website (and of course marketing) performance. It reveals how effectively enterprises motivate website visitors to act on their unique selling propositions. One of the...

Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

Organic Search Insight

Interactive marketing analytics provider Covario announced an upgrade to its Organic Search Insight solution to include Audit Score v2.0 – a measure of the alignment of an advertiser’s website with the methods used by search...

Basic Behavioral Targeting (and Segmentation) - BTBuckets

Behavioral segmentation usually catches the attention of privacy advocates but in the end, consumers spend and interact more when that functionality is present. As such, some level of behavioral segmentation is almost required these...

Fade-In: An Effective Transition Effect

Every so often I get the Web design bug and increase my attention on the things that make websites a truly unique experience for Web users. Over time I've found that it's rarely the major shifts in approach that positively...

New Advanced Analytics Features in Google

Google announced a duo of advanced analytics features last week. The improvements are coming soon (a few weeks). Warning : these new features are for advanced users, so if your head explodes, don't blame me. Pivoting and Secondary...

Let's Minggl: Social Interaction Uninterrupted

I'm not sure how much time is collectively spent on social media, but my guess is it has far surpassed the total man hours spent building the Great Wall of China. While I'm not exactly sure of that, it should go without saying...

Big Winners and Big Losers for April 2009

As a Web professional, it's never a bad idea to take a broad look at where consumers (and your competition) are spending their time. So today we look at four online categories important to your business; social submission sites...

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