'Net Features

The Magazine For Website Success

Bounce Rate Differs From Exit Rate

Web Analytics is fun, fascinating and important to your Web success - you know it is. It's also immensely confusing for many who get interested in measuring the actions being taken on their site. Let's look at a question that's...

Adsense Expandable Ads Available

Google announced that a new type of rich media advertisement is available for Adsense publishers. Expandable ads expand beyond the original size of the ad unit, following a user-initiated action. (If it sounds like an disruptive experience...

Be Heard @ The ADSPACE Conference

Just wanted to let Website Magazine readers know that I'll be speaking on the "Beyond Text Ads: In-Text, Affiliate, Lead-Gen, eBay and More" panel at ADSPACE, a conference and expo for small to mid-sized publishers ....

A Blogger's Dream: PRTube

One of my favorite press release distrubution services, PRLeap, announced last week the launch of PRTube, a way to embed, share and track press releases on any blog or website. " PRTube takes the social media press release to...

Inside Facebook Classifieds: A Web Marketer's Dream?

This one sort of skirts on the edge of interest for Web professionals, but with some creative thinking, I'm sure you can make it work (wink, wink). Facebook relaunched Facebook Marketplace (now powered by Oodle) to let its users...

AdMob Lowers Mobile Ad Bid Pricing

Advertising to those on mobile devices just got a little cheaper - if you're an AdMob client. The mobile advertising vendor lowered its minimum bid prices for geographically targeted ads and advertisements appearing on carriers...

Online Ad Spend Falls for First Time in 8 Years

According to IDC , online ad spending will drop in the first quarter of 2009 for the first time since the dot-com bubble burst in 2001. According to the study, search ads increased in Q4 2008 by 10 percent, but display ads fell 18...

Embed Text Ads in Your Tweets, Earn Revenue

Startup Adjix has a way to monetize on your Twitter account by adding short text ads to the end of your tweets. It works by selecting from options of different ads, and then when you send out your tweet, the ad link shows up at the...

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Android App From Website Magazine

Website Magazine is pleased to announce the release of its application for the Android OS. Website Magazine readers can access and comment on articles from the most recent issue as well as the daily weblog posts. Sound interesting...

Time Tracking With Fanurio

Fanurio Time Tracking SRL has just released Fanurio version 2.0 , a time tracking and billing software application for freelancers and those performing and billing contracted work. Fanurio can record services and expenses, round time...

Yahoo! Index Update

Yahoo! rolled out some changes to its search index with "fresh web data" and updates to their crawling, indexing, and ranking algorithms over the last three to five days. Yahoo has had just two updates since last November...

Commenter Anonymity

A ruling Friday by the Maryland Court of Appeals reversed a lower-court decision and said NewsZap.com, an online forum run by Independent Newspapers Inc., does not have to disclose the identities of participants in a 2006 online exchange...

Paid Plus Organic Listings Equal 15% Clickthrough Rate

The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through...

SEO for Multi-Word Queries

The length of search queries has increased over the past year according to HitWise (PDF). That's a meaningful bit of information for both publishers (affiliates) and advertisers - let's look at how to capitalize on this important...

Social Media Calculator and the Economics of Branded Apps

Social media application company Buddy Media released a "social media calculator" and a report that offers a valuable comparison of the spend and number of engaged users generated from social media apps versus online display...

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