'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Goal Setting For Web Professionals

Goal Setting For Web Professionals 1&1 announced today they have registered 10 million domains. In less than 3 years, 1&1 has doubled the number of domains it has registered with a 50/50 consumer and business user base while...

Business Strategy: Playing the Recession Card

From where I sit, the economy is chugging along nicely. Business owners are investing time and money in their websites even in the face of mass media's assault on the everyman (or woman) with what I call "woe is me" recession...

WM Morning Wire - 3-4-08

The following are press releases that caught our attention today, March 4th, 2008. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now or submit it...

The Changing Environment of Online Video

eMarketer released some numbers late last week, some of which are worth noting. The idea that online video is soaring is nothing new - eMarketer projects that near 80% of Internet users will have watched video online by the end of...

Microsoft Goes After Small Business Solutions

Microsoft enjoyed mild success last September when they released their hosted software program and now they look to build on that momentum, joining the revolution of Internet-based computing. The focus will be on SharePoint, a hosted...

Free, Easy, Ongoing Competitive Research

If you are obsessed with what your competitors are doing, then check out Competitio.us - an excellent resource for making the process of competitive research much easier. The service enables anyone a simple way to track who competitors...

Afternoon With the Website Magazine Editor

Got a question about Web success? Need a critique of your current Website design or a review of your online marketing techniques? Want to touch base and tell me about your services or ask for a recommendation for a solutions provider...

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Free Developer Sandbox Server from PEER 1

Working on that next revolutionary Web application? Online IT infrastructure provider PEER 1 Network has partnered with Microsoft to offer 50 free developer sandbox servers for a 30-day trial. If you're a Web developer interested...

Page Depth: Measuring PPC Traffic Quality

You are spending money on PPC advertising, but are those visitors real? Do you genuinely have some hot prospects on your website or are you just accepting automated traffic that will never convert into an actual sale? What's a...

Keep Your Copy Sharp

You hear it all the time: Content is King. And if you're a Website Magazine reader you've heard it here too. But you can have pages and pages of content that ends up harming your reputation if you're not careful. Misspellings...

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The Truth About Lead Scrubbing

Lead Scrubbing is a process of removing paid leads that are bogus ( contact information is invalid ) or duplicates of files they currently have on hand. Lets try to uncover some truths about the process. Lead scrubbing prevents buyers...

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Effective Headline Writing

Studies show that only about one in five people read past the headline of an article. I would venture to guess that number is even lower when it comes to press releases. Especially in a point-and-click world, grabbing a user's...

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Forum Research With Dipiti

If you are researching a topic or want to keep track of what is being said about a certain product or brand, there is often no better place than an active Internet forum. While search engines are wonderful resources to help us locate...

What's Engagement Mapping, Anyway?

Page views are dead - long live "engagement mapping". Microsoft announced Monday that it would begin testing a new way to measure the effectiveness of Internet advertising. Engagement mapping is due to begin (in beta of course...

WM Tool of the Day: Traackr

Syndication across many channels is essential to success in the Web 2.0 landscape. Often the problem is keeping track of your content, where it resides and how its performing. Traackr (not the same as Trackur, reviewed earlier ) does...

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