'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Three New Additions to the Adobe Marketing Suite

At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...

Increase ROI with a Tag Management System

In a Web world where a lot of data is created and shared every second of the day, being able to manage all of that information can be the difference between ‘Net success and failure. As such, the majority of digital marketers...

Get Smart By Boosting Video Engagement

Businesses looking to implement a video strategy into their website marketing efforts might want to consider leveraging SmartVideo technology. SundaySky ’s SmartVideo solution offers a personalized way to engage with consumers...

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Tech M&A Activity Will Heat Up This Summer

In the aftermath of Facebook’s historic IPO on Friday, an interesting new survey on the technology/Internet sector's mergers and acquisitions landscape has surfaced. Released by the law firm Morrison & Foerster and tech...

Facebook Friday: WM’s Fantastic 15

Everybody and their ousted Brazilian co-founders are talking about the Facebook IPO today. So, when the editors at Website Magazine held a closed-door brainstorming session about the day’s content, we were unanimously in favor...

YouTube Merch Store Partners with CafePress

CafePress merchants will now be able to bring customized online commerce to their YouTube Merch Store. This new feature will allow CafePress Shop owners to obtain more conversions by displaying merchandise on their YouTube channels...

Digital River Launches App Practice Suite

A new suite of tools from e-commerce outsourcing company Digital River are aiming to help online merchants find additional ways to drive revenue across multiple platforms. The App Practice suite offers online merchants ways to monetize...

Simplicity Rules the Day for LinkedIn Design Change

I suppose you could chalk it up to a crazy coincidence or merely to the fact that I was in a newsletter-reading frame of mind for a change, but for the first time since I’d begun receiving them some time ago, I read this morning’s...

Get Social with New Janrain Tools

There is a bundle of new announcements coming from user management platform Janrain today, including new platform capabilities that will enable businesses to better acquire, engage and monetize online visitors, as well as new social...

Pinterest Brand Intelligence with Curalate

The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard...

Timing is Everything with Email Marketing

Most Web workers know that email marketing is one of the most effective strategies that businesses can use to reach their customers, but a new study reveals that one email marketing strategy outperforms the others. Email marketing...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

CRM Success Tool Tracks Your Hard Work

Everyone likes a little validation once in a while; in fact, oftentimes the right amount of reassurance can actually improve one’s performance. When working on the Web, many of you probably complete a variety of different tasks...

Manage Payment Processing On The Go

Merchants who leverage 2Checkout to process online payments can now manage their accounts on the go. Inexika recently launched the 2Checkout Vendor app for the iPhone and iPod touch, which is designed for vendors who would rather monitor...

Achieve Mobile Success with Yottaa

The mobile Internet user population is scheduled to overtake the general Internet population by 2014, which means that it is now more imperative than ever to create and maintain a mobile-optimized website. One option for Web workers...

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