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Shorter Videos Provide a Longer Social Reach

Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly...

Trends in Landing Page Design for Search Marketers

Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current...

The New Reality of Facebook Advertising

Facebook has announced a new advertising scheme called “Sponsored Stories.” It is interesting – and risky. Some might even say it is dangerous. Small businesses in particular should pay very close attention. First...

Amazon Introduces New Email Service for Businesses

Amazon has announced the launch of a bulk and transactional email-sending service for businesses and developers. As part of Amazon Web Services (AWS), the new Amazon Simple Email Service (Amazon SES) is designed to give customers a...

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Time to Put Joost on Your Radar

Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging into the video ad world - something Web professionals need to know about. Adconion Media Group, who purchased Joost in 2009...

Where Are All the Mobile Ads?

Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...

First Universal Video URL Service Launched in Private Beta

The world’s largest video encoding service provider has announced a private beta launch of the first Universal Video URL service, called Vid.ly. The free beta program from Encoding.com includes encoding, storage and delivery...

Local Consumers' Trust Earned by Having More Reviews

BrightLocal, a local SEO firm based in London, recently concluded its report based on the Local Consumer Review Survey it conducted in the fall of 2010 . Designed to gain a better understanding of consumer usage and trust in online...

Hulu Surpasses 1.2 Billion Monthly Video Ad Impressions

Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to Friday’s release of the comScore Video Metrix. Tremor Media Video Network...

Google Says War on Spam Ranks First

Google principal engineer Matt Cutts posted a lengthy message on the company’s official blog Friday in response to recent complaints from users about the increasing prevalence of spam in search results. The war on webspam, Cutts...

Easy Mobile Marketing for Every Business

According to new data from comScore, people accessing email via mobile devices increased an impressive 36 percent, from November 2009 to November 2010. More than 70 million people accessed email on their mobile devices in the month...

Game On, Groupon. LivingSocial Makes a Splash

UPDATE : Looks like Google is about to get in on the game, too. This fact sheet uncovers Google Offers . That didn't take long, after Groupon famously rebuffed Google's $6 billion buyout offer. In one swift motion, LivingSocial...

A Banner Year for Online Coupons

Online consumers not only spent record amounts during the 2010 holiday season, they also saved more than ever by using coupons. Retailmenot.com, the most heavily trafficked coupon site offering more than 485,000 online and offline...

Eight Tips for a Viral Email Acquisition Campaign

Email marketers that follow the best practices for acquisition, relevancy and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes and spam complaints, according to the Email Experience...

PayPal Revs Up its Mobile Payments Service

Mobile technology company Usablenet has announced a new integration with PayPal’s mobile payments product, Mobile Express Checkout, to enhance payment offerings on mobile websites. Usablenet can now extend PayPal’s Mobile...

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