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The Magazine For Website Success

Using Customer Reviews to Optimize the Business Experience

Customer reviews can be used for so much more than just convincing other customers about the quality of products or the excellence of a brand. SpareFoot, a self-storage marketplace that lets consumers find physical storage units, is...

Into the Cloud; Azure, Joyent Partner Up with Magento

eBay Enterprise is providing retailers more options for hosting their Magento deployments, announcing that both Microsoft Azure and Joyent have joined the Magento Hosting Partner ecosystem. E-commerce brands are hurrying to the cloud...

Independent Retailers Had a Strong Q4

Small and mid-sized businesses had a great 4th quarter, as new data from Bigcommerce reveals that independent e-commerce businesses saw a 34 percent average increase in sales during October to December 2014. According to the data ...

Win Local E-Commerce With Better Store Fulfillment

Ship-from-store and in-store pickup are two ways that savvy retailers are separating themselves in the local e-commerce space today. eBay Enterprise, for example, announced recently that its clients have racked up more than $1 billion...

The Rise of Yahoo in E-Commerce, Mobile & Search

:: By Ryan Clutter, 1SEO.com :: As 2014 has come to a close, we’re beginning to look forward to the year ahead. Yahoo has seen dramatic changes in its approach as a search engine mogul, and could be in store for a record-setting...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

Email Marketing 101; Digital Revenue & Simpler Send

Email is an immensely powerful channel for any marketing team. This “tried-and-true” digital method has continuously provided returns and it is only expected to continue to do so. In fact, email marketing has a 40 times...

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It's Your Turn Europe, How High Do You Score?

With little to no patience for glitches and bugs, consumers today are demanding perfection from app developers. Applause , a mobile analytics company, has announced the availability of its app analytics tool in Europe. The tool, which...

Can Mobile Game Developers Monetize their Apps?

As consumers continue to devour mobile apps, developers will need accurate information on their acquisition and retention efforts in order to stay as competitive as possible in the crowded marketplace. AppsFlyer , a mobile advertising...

Best Business Resources for Mastering Website Speed

:: Sharon Bell, CDNetworks :: Website performance has become a necessity for businesses of all sizes. Whether they serve website content to a local or global user base, one thing remains constant: website visitors will not hesitate...

Don’t Underestimate the Mobile Web

Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated...

Top 5 Things You Can Do to Boost Website User Experience in 2015

:: By John Cole, Ezoic :: As mentioned last month on this site , there are five heavyweight items in the SEO Battle. Unsurprisingly, the number one item on the list, was user experience. Google's Head of Search Spam, Matt Cutts...

Social Sales Funnel [INFOGRAPHIC]

by Ivan Serrano Many businesses continue to cling onto the same old model of the sales funnel even though it's obvious times have changed. Gone are the days where consumers follow a linear path from exposure to purchase. With the...

What's Trending on Instagram? Brands Want to Know.

Instagram has quickly become one of the primary social channels but brands continue to struggle with maximizing their participation on the network. That may change in the (very near) future as solutions emerge which help marketers...

4 Website E-Commerce Testing Strategies for the Holiday crush

:: By Archie Roboostoff, MicroFocus :: The holiday season is over, which is both good news and bad news for leading online retailers. While the period between Thanksgiving and Christmas generates a healthy portion of annual online...

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