'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

When Social Hurts Search (And How to Avoid the Risk to Rankings and Reputation)

Thanks to smartphones and social channels, people are easily “checking in” to local businesses on Facebook and other digital properties (e.g., Google, Foursqaure) to show off their patronage and share their whereabouts...

Creating Your First Facebook Ad

Facebook continues to limit what people see from brands in their news feeds – leaving many companies to consider how to “pay to play” on the social network since they can't rely on organic reach. For those businesses...

Retailers Slow to Use SMS, Pre- to Post Sale

From interactions with peers to the receipt of personalized promotional offers, SMS is a familiar and easy way to communicate today, yet according to a new OpenMarket mobile messaging report , the large majority of retailers are not...

Is Pokémon A Good Fit For Your Business?

By John Fetto of Hitwise, a division of Connexity To say that the release of Pokémon Go has been a runaway success is an understatement. The mobile game, which now sits atop both the iTunes and Google Play app stores, resulted...

Create Captivating Digital Signage Content

:: By Sadiq Khan, doPublicity :: The most captivating thing to have happened to the advertising industry in a very long time is the advent and subsequent coming of age of digital signage (think rotating event schedules at conferences...

Benefits of Document Management Software (DMS) for Business

:: By Benoy Tamang, eFileCabinet :: More digital files are being created than ever before and enterprises without a proper filing system risk wasting time and money trying to locate or replace files that have been misplaced or downright...

HP USA Migrates Affiliate Program

Targeting core audience segments can be difficult across touchpoints, but is often one of the leading factors of whether acquisition and retention efforts are successful or not as irrelevant audiences simply don't convert. HP USA...

Marketers Inundate Consumers with Email Around the Holidays

Even as email open rates are falling, the proportion of brands sending "holiday-themed" emails is on the rise. SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new study from Yes Lifecycle Marketing revealed...

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Auction-Based CPM Campaigns Now at Pinterest

Pinterest is getting pretty creative in the way it is packaging its advertising opportunities these days. The once darling of the social media world this week introduced CPM campaigns using an auction-based system. SUBSCRIBE to Website...

Move Fast to Target Shifting Consumer Mindset

Marketing technology provider Amobee has launched a new solution that will provide marketers the ability to target and deliver digital campaigns at key consumer "mindset moments" that are based online and offline data signals...

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Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software . The enterprise marketing software has released Smart Sync for Shopping, a feature that...

Transform Raw Data with Parse.ly

The more you know about your audience, the better the content (and experience) you can create for them. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Audience insights platform Parse.ly just announced the availability...

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Become 15% More Efficient with 34 Million Strong Collab Software

It's a good time to be in the collaboration space with Slack earning a $3.8 billion valuation , Microsoft releasing Planner (as well as acquiring LinkedIn which will no doubt come into play) and SAP Jam reaching 34 million subscribers...

7 Ways Marketplace Platforms Can Increase Their Online Payments Conversion Rates

:: By Oren Levy, Zooz :: In a perfect world, every online browsing experience would involve the customer finding exactly the type of product that he or she wants to buy, proceeding through the checkout seamlessly and becoming forever...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to Snapchat and if the social media darling would be able to survive. Snapchat, however, is moving away from a pure social play, and getting into another highly...

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