'Net Features

The Magazine For Website Success

Marketo Unveils a Duo of Powerful Integrations

Marketers are continuously on the lookout for ways in which to improve their consumer engagement. However, in order for marketers to know what elements their campaign they have to improve they must first understand how their campaigns...

Eliminate Fraudulent Ad Impressions

Security is one of the most daunting challenges for businesses today. Maxifier , a provider of performance optimization for premium publishers and media buyers, has introduced a new detection solution to identify fraudulent ad inventory...

Cheat Sheet to Understanding Fulfillment by Amazon

:: By Shmuli Goldberg, Feedvisor :: Fulfillment by Amazon (FBA) is an Amazon program in which third-party marketplace sellers can leverage Amazon fulfillment centers to fulfill their own orders. To determine whether FBA is the way...

How to Perfectly Insert Images into Posts

:: By Nick Rojas, @NickARojas :: An advertising manager named Fred Barnard speculated that a picture is worth a thousand words, and used it for an ad in a trade journal called Printers' Ink. It became one of the most remembered...

Alternative Payments Are Kind of a Problem for Some Merchants

With e-commerce transactions (both on desktop and mobile devices) at an all-time high , there are more "card-not-present" transactions than ever before. This presents a problem for both consumers and merchants, as the probability...

Hotel Loyalty Program Gets Personal

The travel and hospitality industries know how to do reward programs - in fact, they are the models in which most other programs aspire to be. This doesn't mean, however, that the leaders in this vertical are abreast of digital...

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Certona Debuts Personalized On-Site Search

With consumers demanding a more unique shopping experience on the Web, companies are constantly searching for new, innovative ways to fulfill consumers' personalization demands. Certona , a provider of real-time omnichannel personalization...

Yelp Debuts New Enhanced Search Feature

Yelp recently introduced a new feature called Yelp Now , which provides users with a new way to search the Yelp platform and take actions such as reserve a table or place an order for takeout or delivery. Through the new feature, users...

Zendesk Unveils Live Chat for Large Teams

Zendesk has unveiled a new live chat solution designed specifically for large teams. The solution, dubbed Zopim Premium , is built for organizations with larger teams that manage live chat and a growing volume of real-time customer...

100 Tips to Build an E-Commerce Startup From Scratch

:: By Ved Raj, ValueCoders :: With big opportunities and low barriers to entry, starting an e-commerce business is a viable option for today’s budding entrepreneurs. What’s more, there’s a market of end-users who...

The Story of Email: From Foundation to Stagnation and Why It’s Finally Primed for Change

By Dan Roy, CEO and Co-Founder of MessageGears Email has remained the communication channel king for decades, and email marketing is soon to be a $6.5 billion industry . While marketing through mobile devices and social channels has...

Bloggers Beware: Image Copyright Infringement Is Costly

:: By Richard Oldale, Native Outline :: Over the last few years, there has been a spate of bloggers, content marketers and social media users hit with hefty fines for infringing image copyrights. There is little to no defense against...

Why Visitor Engagement Matters and What You Can Do To Increase It

Any Web designer worth his or her digital salt can create a beautifully designed site that clearly conveys professionalism. If it doesn’t engage a brand's visitors, however, the website wastes everyone's time (the client's...

Thanks Content Marketing! Writers Have Jobs!

Organic reach/traffic is becoming more difficult to come by on both social media networks and the search engines - and the jobs which are being created for digital professionals reflect this downward trend. Freelancer.com's Fast...

ShareThrough Unveils Programmatic Native Ads & Quality Scoring

Native advertising automation company Sharethrough has unveiled a new version of its supply side platform, Sharethrough For Publishers (SFP), that now supports programmatic native. According to the company’s announcement , the...

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