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Big Data Exploration with Webtrends

Digital marketing solution provider Webtrends has rolled out its Explore data exploration application to its Analytics on Demand client base. Explore enables marketers and analysts to dive into customer data in order to gain some understanding...

100 Million App Installs for Appia

Mobile user acquisition network Appia has reached a rather significant milestone - 100 million app installs. Driven in great part by the increasing demand for mobile advertising campaigns, the milestone represents cumulative installs...

Are WalletAds the Future of Mobile Advertising?

Mobile marketing solutions provider Vibes has unveiled a new way for advertisers to reach and engage mobile consumers. The new mobile ad technology, dubbed WalletAds , allows consumers to tap and save branded content and offers to...

Post-Sale Messaging Approaches

If you've shopped online, you've received transactional messages. If you're an email marketer that shops online, you've likely critiqued the email you have received and wondered, is this all there is? E-commerce merchants...

Aria Systems Gets HIPAA Certification to Serve Healthcare Industry

Healthcare organizations house consumers’ most private data – everything from social security numbers to health records. This was recently brought to everyone’s attention when the second largest health insurer was...

Google Releases New Security Feature for its Cloud Platform

Thanks to numerous security breakdowns at many of the nation’s largest brands, security is on the forefront of everyone’s mind. Google has recently announced a new security feature, currently in beta, called Google Cloud...

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Pre-Conceived Notions Hold Back Cloud Adoption

The cloud has transformed the way companies provide services to their consumers, yet many remain hesitant to migrate their internal systems to the cloud. CDW , a provider of technology solutions, has announced the release of its latest...

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4 Advertisers Doing Native Advertising Right

Native ads are the cool kids on the digital block these days, and there's good reason for that. These ads can bridge the gap between content marketing and traditional advertising, increasing clicks and conversions in the process...

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A Retargeting Platform for the Music Biz

Despite record colds in much of the country, summer music festivals are right around the corner and music marketers have been hard at work to promote their events, their artists and their labels. Nearly 500 record labels and artists...

Self-Managed vs. Fully Managed VPS – Major Pros & Cons

By Greg Rockwood, SoftsysHosting Sooner or later most of us face with the crucial Web hosting choice for the existing or prospective online ventures. This selection is even more difficult, when there are some financial limitations...

Consumers Demand Personalized Shopping Experiences

The majority of consumers want personalized and consistent experiences when they are shopping online. In fact, new data from MyBuys’ seventh annual Personalization Consumer Survey reveals that 53 percent of consumers say it’s...

Understanding Shoppers' Who, What & Why

There’s nothing more frustrating to consumers than when a brand doesn’t know who they are, what they like or that they are loyal to a company on multiple channels, from app usage to how they shop in brick-and-mortar stores...

Elevate Your Mobile Marketing By Understanding Your Consumer

Marketers today must leverage platforms that give them insights into consumers' tendencies and behaviors. Upsight , an enterprise analytics and marketing platform for mobile apps, is taking a step in that direction today, releassnig...

Springbot Delivers Demographic Data to Magento Merchants

E-commerce marketing platform Springbot has unveiled a new extension for Magento merchants to help them better understand the audience they are marketing to. The extension, dubbed FreeDemographicSnapshot , enables marketers to quickly...

The Internationalization of E-Commerce at Prestashop

Online sales in the U.S. are projected to increase from $294 billion in 2014 to $414 billion in 2018 (source: Forrester Research ), and global e-commerce is expected to keep pace. As a result, retailers are preparing their digital...

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