'Net Features

The Magazine For Website Success

Programmatic for the Native Advertisers

BidSwitch, which provides demand side and supply side platforms an opportunity to manage their programmatic media trading across mobile, video and desktop, is expanding into the digital world of native advertising. By releasing the...

Your Event is Going to Need a Website

In-person events provide brands with a variety of ways to engage current and prospective customers both before, during and after the event. Among other questions, companies looking to host an event often wonder if they should build...

#QUICKHIT: "Sales Acceleration" Booming

A new report from Technavio is shining the virtual light on marketing automation, the techniques and technologies used by companies to generate sales-ready leads. The market research study indicated that the global sales acceleration...

Live Chat and Offline Ads Partner Up

Customer engagement solutions provider TouchCommerce has unveiled a new solution that aims to help advertisers transform a brand’s media message into an interactive conversation with consumers. The solution, dubbed TouchMedia...

OpenTable Integration Expands Mobile Payment Support

Consumers today are using mobile in ways that were never even imagined 10 years ago. One of many new ways in which consumers are leveraging their smartphones is to pay for their meal at restaurants. OpenTable , an online restaurant...

OpenX Tops Again for Inventory Quality

For the fourth month in a row, Web and mobile advertising technology OpenX secured first place in Pixalate's April 2015 Global Seller Trust Index (a quality rating standard for real-time bidding). OpenX led in five of the top 12...

A More Fluid E-Commerce Experience

The e-commerce industry is growing at a rapid pace, with eMarketer predicting the market will reach $23.927 trillion in worldwide sales in 2015. The industry’s growth can be attributed to shoppers feeling more comfortable conducting...

Love for Facebook is One-Sided (Ish)

Small business owners are still flocking to social media as a way to acquire and retain customers, but social media networks haven't really returned the love. A new study by Manta , a provider of small business solutions, indicates...

Social Snapshot: April 2015

Social networks continued to make headlines in April with announcements of new features, acquisitions and partnerships. To make it easier for digital professionals to stay up-to-date with all of this news, Website Magazine has put...

Website SEO; Into the Code

Of all the skill sets required for digital success, few are as "in demand" as those related to search engine optimization. Search engines use a variety of factors to determine the website/webpage rank (and the algorithms...

A Few Ideas to Optimize for eBay Search

With 157 million buyers worldwide, 800 million listings at any given time and $20.2 billion in closed transactions in Q1 2015, eBay remains a viable marketplace on which to buy and sell new and used goods. In fact, a pair of shoes...

Super-Edgy Element Removal in Landing Page Optimization

A/B Split Testing Ideas That May Freak Out the C-Suite Today's digital media workers are charged with maximizing value from every interaction. As you might imagine, being able to test different ideas, approaches and tactics proves...

Are Private Blog Networks Still SEO Effective?

:: By Travis Bliffen, Stellar SEO :: Private blog networks (PBNs) have been influencing the search engine result pages (SERPs) in one way or another for several years. In the past all you needed was a network with strong Page Rank...

Biz Sentiment Around the (U.S.) Nation

A new survey is out that reveals the economic sentiment of more than 10,0000 American small business owners. The Thumbtack and Bloomberg survey, released today (and which will be publishing monthly moving forward), allows viewers to...

Quickbooks Online Teams Up with PayPal

Often having to make do with a small employee base and little time to spare, small businesses rely on the software they leverage to help make their processes easier. Intuit , the producer of popular business and financial management...

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