'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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39.6% of Ads are Not Viewable

New data from Pointroll indicates that a significant portion of display advertising isn't being seen by users. Pointroll's Benchmark Report 2013, which evaluated 100 billion ad impression from various exchanges, found that...

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Digital Ad Spending in 2014

Digital ad spending will reach $137.53 billion this year according to recent estimates from eMarketer. Digital spend will be up 14.8% over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media...

Boundary Raises $22 Million for Network Monitoring Expansion

Network monitoring and management services company Boundary has raised $22 million in its latest funding round. The funding round was led by Adams Street Partners and included new investor Triangle Peak Partners and existing investors...

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SoFi and P2P Lending Make Their Mark

Peer-to-peer lender Social Finance (SoFi) has closed an $80 million round of funding. The new round, which will be used to expand its lending operations to mortgages and personal loans, was led by Discovery Capital Management and included...

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Homeshop 18 IPO Shows Ecommerce is Global

Indian TV shopping and online retail company Homeshop18 (owned by Network18 Media) has filed for a $75 million IPO on the Nasdaq, following a funding round of $14 million in October 2013. Homeshop18 stocks over 100 Indian and international...

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After IPO, Rubicon Project Rises 22%

Shares of the Rubicon Project, which automates the buying and selling of advertising, rose 22 percent after its IPO this week. The company issued roughly 6.7 million shares of common stock at a price of $15 per share. Rubicon Project’s...

3dcart Helps Merchants Manage PLAs

3dcart is helping merchants increase their online sales with the launch of a new Managed Google Shopping product for Product Listing Ads (PLAs). The product provides merchants with a team of 3dcart Search Marketing professionals that...

A Look at the Modern Product Page

Despite the convenience of online shopping, consumers still see many advantages to shopping in traditional brick-and-mortar stores. Luckily, technology is providing online retailers with ways to make the virtual shopping experience...

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Collect Qualitative Research with New Service

A new research tool called Recollective Baseline is helping website owners understand their customers better. The Web-based service, launched by Ramius Corporation, enables anyone to conduct qualitative research studies for free within...

Skimlink Rethinks the Hyperlink

Content monetization platform Skimlinks has released a new version of its Skimlinks Editor product which enables publishers to create links that automatically update to reflect destination changes, reader geography, stock availability...

How Adobe Used CSS to Sweeten Cupcakes! in the Browser

By C.J. Gammon, Creative Technologist at Adobe Recently, I got the chance to work with the Food Network on Cupcakes ! – an app that pulls together recipes, ideas, tips and photos featuring everyone’s favorite chefs. But...

China’s Web Outage: Defense against the Risk of Third-Party Services

By Heiko Specht, Compuware APM Center of Excellence On Tuesday, January 21, one of the biggest outages in history—if not the world’s largest outage—happened to the Internet in China. Essentially, the Internet went...

15% of Websites are Responsive

Web performance optimization solution Restive released findings from its inagural State of the Mobile Web report recently which detail the readiness for an "increasingly mobile device operating environment. The most compelling...

INFOGRAPHIC: Millennial Social Purchase Sharing

An infographic from social commerce platform ShopSocially reveals that millennial females are more influential than their male counterparts when it comes to social purchase sharing. According to the infographic , purchases shared by...

Mobile Users (Really) Love Apps

When it comes to mobile devices, consumers prefer interacting with mobile apps over the mobile Web according to new research from Flurry. The company’s five-year report reveals that the time spent on mobile devices by the average...

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