'Net Features

The Magazine For Website Success

7 Factors that Help Craft Brand Positioning

:: By Diwiyne Johnson, Vanity Point :: By implementing various Internet marketing strategies such as link building, SEO, PPC, blogging, email marketing, retargeting, and others, one comes to build an online brand. Once a brand is “positioned...

10 Tips To Ace a Startup Job Fair

:: By Jason Edelman, Fueled :: Startup companies are known for their relaxed atmosphere and passionate work ethic, so it’s no surprise they have become a hot commodity in the job placement arena. In trend with the recent interest...

Manage Google+ Local Pages & Aggregate Reviews with Moment Feed

Digital marketing software MomentFeed recently launched a new solution that will help brands publish content to their local Google+ Pages as well as aggregate customer reviews from resulting participation on the platform. The introduction...

Netbiscuits Gets Smart with Mobile Analytics

Netbiscuits is helping marketers unlock the full potential of mobile, as the company has unveiled a series of smart dashboards and reporting tools in its Mobile Analytics software. With the tools, marketers will be able to track Web...

A Replatforming Campfire Tale

In a few short months, many retailers will consider switching the e-commerce platform they currently run their Web business on. The early months of the year prove the perfect time to do this because the holiday rush is in the rearview...

New Relic Gets "Quacking" with Ducksboard Acquisition

As the Internet expands on a daily basis so too does the amount of information that companies can receive about their online presence. Not only are companies receiving data from their websites but also from others that they advertise...

3 Awesome Ways Tech Could Improve the NFL

:: By Jason Edelman, Fueled :: Football season has returned once again. Over the years there have been many technological innovations added to the game to help with accuracy, safety and efficiency (on-field cameras, tablets for coaches...

How to Use the 4 Buyer Modalities to Improve Landing Page Targeting

:: By Elena Terenteva, SEMrush :: Have you ever wondered why companies create those super long landing pages even though you never even read half of it? Or why they included elements on them that only make you raise your eyebrows?...

Free Mobile & Website Performance Test

How does your website rank against the best in your industry? Dynatrace (formerly Compuware APM) launched a new service called Performance Test . Free to all companies, Performance Test compares a site to its peers based on response...

What Retailer Would EVER use AdSense for Shopping?

A bit of rant... so bear with me. Google announced in early/mid-September that it was launching AdSense for Shopping, a product it believes will help retailers like Walmart "monetize" their site traffic. I realize it's...

BigMarker Makes a Big Move in Web Conferencing

In Website Magazine's upcoming November 2014 issue ( subscribe here ), readers will receive some guidance on a few of the leading Web conferencing solutions. New solutions are emerging every day however, with new features. Since...

IP Threat Intelligence a First Line of Defense in Online Fraud Prevention

Online fraud is a growing concern to businesses worldwide, and is complicated by the prevalence of unauthenticated users on the web. To protect brands from malicious actors, Neustar (a provider of real-time information services and...

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QUICK HIT: Power of the First Position

Just how important is it to be on the first page and in the first position at Google? In a word... very. Advanced Web Ranking has released a study showing data on the click-through-rate from Google’s organic search results. The...

Developer-Friendly App Testing and Monitoring Tools Hit the Market

As mobile devices become an increasingly important part of consumers lives, so too have the apps that take up so much of their time. Apps have the ability to make developers a lot of money (just ask Snapchat ) but in order to do so...

Facebook Targets Local Businesses

Facebook is helping businesses better reach local audiences, thanks to the launch of a new advertisement option. The new ad option, dubbed local awareness ads, enables businesses to deliver targeted ads to groups of people who are...

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