'Net Features

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Getting Personal with Recommendations

Real-time Web personalization software provider Evergage has unveiled new recommendation capabilities for its platform. The new capabilities come from Evergage Recommend , which is an integrated recommendation system that is a native...

5 WordPress Mistakes to Avoid

By Kelly Meeneghan Peters, 1&1 Powering over 24 percent of the Internet, it’s no wonder why WordPress is the content management system (CMS) powerhouse it is today. Consumers and Web professionals alike are relying on the...

Facebook Expands Audience Network Ad Formats

Facebook has unveiled an expansion of ad types and formats available in its Audience Network. The Audience Network was launched just a year ago as a way to help developers monetize their apps with Facebook Ads. With the expansion,...

Sorry Millennials; You're Not That Different

This may come as somewhat of a surprise to millennials, but the group is not that much different than other age groups when it comes to how advertising influences their purchasing decisions. Performance marketing company Adroit Digital...

Amazon Retools PPC Ad Offerings

Amazon will be killing off its e-commerce-friendly pay-per-click advertising program, Product Ads, which allowed businesses (specifically online retailers) to send traffic directly to their own websites. The company began notifying...

Create an Email Highlight Reel

With a click-through rate higher than many industries - including retail, sports and travel - social media networks like Twitter, LinkedIn and Google+ are capitalizing on their users' willingness to open their emails (22 percent...

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Bigcommerce Unveils Automated Product Ads for Social

Bigcommerce has unveiled a new advertising platform designed to help retailers increase sales, awareness and brand loyalty through major social networks. The Bigcommerce advertising platform is built in partnership with Boostable,...

Scheduling Instagram Posts Becomes a Reality (Kind Of)

Social media managers can now schedule their filtered images in advance on Hootsuite (kind of), thanks to the social media management platform’s new integration with Instagram. With the integration, users can schedule Instagram...

7 Benefits of SEO

:: By Travis Bliffen, Stellar SEO :: Whether you have a business that services a mostly local market or a global audience, implementing a solid SEO strategy is highly advantageous. Search engine optimization (SEO) helps the visibility...

Bing Unveils Marketplace Trends Website

Bing is providing new insights to advertisers with the launch of its Bing Ads Marketplace Trends Interactive website. The website provides access to interactive charts that include Bing Ads campaign trend data to help users better...

Finding the Right Moment for Digital Ads

Online advertisers, at least those with some digital savvy, know that serving the "right" ad in the "right" moment, means everything when it comes to awareness, engagement, and conversion. And ad tech companies...

Stat Watch: The Impact of Ad Blocking

Millions of Web users have ad-blocking software installed and it's causing a major problem for the digital advertising industry. A new report out from Adobe and PageFair reveals that upwards of $21.8 billion in global ad revenues...

Top International Retailers Have a Few Things in Common

Free shipping - whether it's always free, requires a minimum purchase or is part of a membership program like Amazon Prime - is one of the ideal ways to boost conversions, as free shipping is a benefit that many online shoppers...

More Evidence That Content is King

When it comes to getting the attention of today's consumers across the Web, content seems to be the way to go - at least according to content marketing technology specialists Zmags , which recently revealed the results of its State...

Inside the CMS with Tjeerd Brenninkmeijer

Content management systems are integral parts of the modern enterprise for millions of companies today. Knowing as much as you can about these solutions can make all the difference in the pursuit of success. Website Magazine spoke...

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