'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

UX Stock Dropping for Banks

If there was one area financial firms should invest in when it comes to user experience (UX) it's that of mobile as not only do the majority of U.S. adults bank online , but also mobile has hit its tipping point for website traffic...

How RWD & Hosting Impact Marketing

Getting started in digital marketing can be a daunting task, but before companies think about how to market themselves on social media or in paid search they must get the fundamentals right and that starts with Web design and hosting...

Social Marketers Struggle to Measure ROI

More than half (61 percent) of social marketers say measuring the return on investment of their social efforts was their number-one challenge according to Simply Measured's " The 2016 State of Social Marketing " report...

Meeting the Monetization Challenges of Publishers with Better Reporting

Publisher platform 33Across released a new dashboard focused on helping their users uncover new monetization opportunities. The new dashboard unifies the company's SiteCTRL and RevCTRL products and will allow users to analyze performance...

Setting Up the Geo-Fence with Mobile Location Data

If Pokemon Go has taught us anything, it is that there is even more potential in geolocation than most of us every thought possible.There are, of course, technology companies that have been working on location-based targeting for some...

What is the Best Press Release Distro Service?

There was a time when press releases were one of the secrets to achieving high rankings on the search engines. Those days have come and gone, of course, but they are still an effective way to get the word out about your brand and should...

Instagram Workarounds Not Good Enough

There's no denying Instagram's benefits for business, but social media management products just can't do what marketers need them to do in order to fully participate on the social network - and the network probably likes...

Startup Success: How to Choose a Business Partner

:: By Corey Bray, LegalNature.com :: Almost one in three small businesses fail within their critical first two years and more than 50 percent will fail within the first five years according to Gallup. The main reason for such high...

How Mobile Builds the Multi-Channel Customer Journey

:: By Dan Engel, Mobile1st :: Mobile is madly mutating, becoming ever more central to the consumer lifestyle and the customer journey. Under the pressure of always-on, always-connected technology, our rituals of shopping have shape...

Emotionally Stunted Digital Marketers Turn to Automation

Brands are apparently failing when it comes to using emotion in their marketing. Results from a study by cognitive content generation platform Persado evaluated how marketers apply intelligence from behavioral and attitudinal data...

Gather Useful User Data with Twitter's Audience API

Twitter announced that its Audience API is now ready for prime time. The general release of the API makes it possible for brands to gather insights on the Twitter users interested in their products. SUBSCRIBE to Website Magazine &...

Showcase Shopping Ads from Google Focus on Non-Brand Product Searches

Believe it or not, there are only 135 days (just over two months) until Black Friday 2016. Most Internet retailers are now working feverishly to prepare for the upcoming holiday shopping season but so are the platforms these sellers...

Retailers React to #PrimeDay

Even though last year's Prime Day was a big disappointment to many - akin to a digital garage sale - Amazon increased its advertising efforts this year promoting the annual event across its app (promising early access to deals...

Content Marketing for the SMB Owner

:: By Travis Bliffen, Stellar SEO :: In the early stages of a new business venture, many SMBs are content to keep their finances out of the red while others take off rapidly and never look back. Either way, this is a time filled with...

B2B Sellers Buying Into Cloud Commerce

Consumers expect seamless access to brands - and their history with those brands - on every channel they visit, and business shoppers are no exception. Business-to-business (B2B) buyers are bringing their same lofty e-commerce expectations...

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