'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Web Masters: Creating Shoppable Content

Giving non-technical professionals access to sophisticated technology that they can implement and use without the help of IT has become a key differentiator between today's software companies. Zmags, for instance, empowers retail...

Tips to Keep Your Email Campaigns Fresh [Infographic]

With so many channels to market on, brands - small and large - are often pressed for time. This is why it's worth exploring what opportunities are available to use what you already have to create emails, such as existing data,...

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Double the Revenue, Double the Fun for Optimove

When a company catches lightning in a bottle, the industry tends to pay attention. Optimove , for example, recently announced some rather remarkable highlights, including that from 2014 to 2015, it doubled its revenue; that its client...

Swipe Right: 3 Tips to Get the Most Out of Your Landing Page

:: By Alejandro Cordovi, Jumbleberry :: Digital advertising is a lot like dating. Don’t like your potential match (or ad)? Swipe left and move on. Layer ad blocking on top of that and getting a customer’s attention in 2016...

2016 Roundup: Facebook's Big F8 Announcements

Facebook hosted its annual F8 Developer Conference last week, and the social network made several big announcements that Web professionals should know about. Thousands of people attended both days of the conference and more than a...

3 Errors Most Marketers Make with Video

:: By Kira Bloom :: When it comes to marketing, you have to be creative, but let’s be honest – most marketing fails to reach that goal. Thanks to the video, however, marketing is being revamped and reinvigorated in many...

4 Ways to Create High-Ranking Content in Competitive Industries

:: By Travis Bliffen, Stellar SEO :: Drowning in the sea of content? You're not alone. Site quality is factored heavily in search ranking, and one of the most important aspects used by Google to determine site quality is content...

Using Quora to Build a Backlink Strategy for Your Website

:: By Amber Racer, Revital Agency :: Quora is a website dedicated to posting and answering questions. Users contribute by asking questions and answering questions . You might wonder what this has to do with marketing your website,...

eBay Enterprise and Innotrac Become Radial

Ebay Enterprise and Innotrac are joining together to become an omnichannel commerce technology and operations provider called Radial . Radial offers omnichannel solutions to help retailers provide a unified brand experience for customers...

Study: PayPal Outperforms Visa Checkout

PayPal is better at converting online shoppers than other payment solutions according to new data from comScore. The PayPal Online Conversion Analysis shows that PayPal converts online shoppers at a rate of 87.5 percent. Comparatively...

Offer Customized Coupons in Exchange for Social Shares

3dcart has teamed up with social marketing app Coopt to help merchants incentivize social sharing. Through the partnership, merchants leveraging 3dcart can use Coopt Campaigns to offer customized coupons to customers in exchange for...

Improving Retention in the Subscription Economy

The subscription economy is hot and providers are doing their part to ensure businesses have success acquiring and retaining subscribers in a competitive marketplace . GoECart, for instance, is helping merchants improve customer retention...

Why Context is Key for Fueling Personalization

:: By Michael Osborne, SmarterHQ :: In 2012, Digital Trends found that nearly 75 percent of consumers say they prefer to do business with brands that use personal information to customize their shopping experience. Despite this widespread...

Key Mobile Commerce Trends to Prep For

:: By Kimber Johnson, ASPEN App Design :: One of the most profound paradigm shifts that the businesses world is facing today is the steady transition from e-commerce to mobile commerce. Mobile devices have transformed the way consumers...

6 Email Tips for Media, Publishing and Entertainment Brands

:: By Adam Stambleck, Movable Ink :: Email marketing has entered a new era of innovation, allowing marketers to reach consumers with highly personalized and dynamic experiences like never before. As a result, expectations are rising...

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