'Net Features

The Magazine For Website Success

Google Domains Opens Up in the U.S.

Last summer Google decided to enter the world of domains with the launch of its Google Domains service, which was only accessible by invite. This service, which is still in beta, has now opened up to users in the U.S. Moreover, Google...

Personalization and Product Prioritization with Evergage SmartHistory

Evergage, which provides a suite of Web personalization solutions, has announced a new tool that provides website visitors access to the product pages they previously viewed based on their prior level of engagement. Positioned as a...

Is Google Authorship Making a Comeback?

:: By Travis Bliffen, Stellar SEO :: As many of you know, Google Authorship was launched by Google to give credit to individuals who were influential contributors within a certain niche. Even those who didn’t do a lot of writing...

YouTube Audience Buying & Content Targeting

Outrigger Media is now enabling advertisers on its OpenSlate platform, which offers programmatic buying and auction-based targeting of YouTube ads, to take advantage of demographic data. With a great deal of attention being paid to...

Customer Service Trends That are Catching on

:: By Sameer Bhatia, ProProfs :: In this day and age customer is king, which is why customer service strategies need to be in accordance with the principles of relationship management. These principles determine the success of businesses...

Top Brands' Email Marketing Practices in Focus

Mailjet has released results from a study of email marketing practices in the U.S., France and Germany and in so doing uncovered some interesting trends among top brands and how tactics differ internationally. Perhaps most interesting...

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Closing the In-Store, Online Gap with Sitecore

Bridging the gap between in-store and digital experiences is the goal of many experience-driven retailers. This is because, as retailers often hear, customers don’t think in channels. They expect a similar experience wherever...

Trust & Confidence in Payment Security

Online buyers don't seem to have much trust in brands' ability to secure their credit card or personal information. A recent BizRate Insights insights study found that three out of four (76 percent) online buyers are dissatisfied...

How to Increase Sales After the Holidays

:: By Matt Swan, Affiliate Window :: With the holiday season all but a distant memory, it is important for advertisers to continue the momentum into the New Year. By working closely with affiliate partners it is possible to further...

Google & Video Advertising That Matters

Video advertising has been on the minds of digital media professionals for some time but it has its problems - namely, viewability. The only way to counter the very real problem of viewability is for networks to become more transparent...

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From Alt Coin to BitCoin With ShapeShift.io

The opportunities in digital currency (cryptocurrency), despite several high profile breaches in the recent past, continues to generate attention - particularly among retailers. And finally, it's getting just a little easier to...

Gigya vs. Janrain in the Customer Identity Management Wars

When it comes to managing customer identities, two companies are standing out among the rest - Gigya and Janrain. Website Magazine has covered both companies in some detail, but the battle for dominance is accelerating. Gigya announced...

Web Tech Watch (Week 1, 2015)

Welcome to another edition of Website Magazine's Web Tech Watch series, a Friday special profiling some of the most interesting and inspiring Web-related technologies, tools, products, and services our editors have come across...

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Diagnose App Troubles with Google’s Cloud Trace

Is your Web page or application taking too long to load? Trying to figure out why? Google just announced that its Cloud Trace diagnostic service, announced last June (2014) during the I/O conference, has entered the beta stage. The...

Cha-Ching! Workers Will Demand Pay Raises in 2015

The global economy is picking up steam which is giving workers confidence to demand pay increases from their employers and explore their options if they don’t get what they want. According to a new Glassdoor survey, more than...

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