'Net Features

The Magazine For Website Success

How Web Data Kills App Store Optimization

:: By Dave Bell, Gummicube :: The App Store may seem like a black box to many developers. What is the best way to drive downloads for an app? How does App Store Search really work? Where should I invest? These are the questions that...

Security Panel in Chrome 48

Google is rolling out a new security panel in the DevTools section of Chrome 48 that is designed to make it easy for developers to deploy HTTPS on their websites and services. Secure connections are a necessity today to decrease the...

Significant Increase in Organized Ransomware

The Online Trust Alliance (OTA) released its 2016 Data Protection and Breach Readiness Guide this week, providing "prescriptive" advice to help enterprises optimize online privacy and security practices, as well as detect...

Mobile: The New Way to Engage

More than 1-in-5 consumers purchased or browsed for products online via a mobile device when holiday shopping for themselves or others, according to global information company The NPD Group. That number was double among millennial...

The 2016 Digital Video Toolbox

The majority of marketers agree that the type of content with the best return on investment (ROI) is video, yet many brands still overlook this content type in their marketing strategies. The reason video is sometimes overlooked is...

How to Miss Out on Tons of Social Media Referrals (Or Not)

:: By Bruce Jones, Design & Promote :: Social media should be a part of your overall marketing plan. The social channel can send a torrent of targeted, engaged traffic to your site. It can give your brand more exposure to new audiences...

Affiliate Fraud is So Serious, AMs Need a Certification Now

Online compliance and brand protection service BrandVerity has announced it is now offering certifications for Affiliate Monitoring and Trademark Monitoring to users of its paid search monitoring software BrandVerity clients will essentially...

Mobile Apps in Real-Time with PubNub & Twitter's Fabric

If you're going to build a mobile app, you better have a high performance infrastructure in place that is both reliable and scalable. Fortunately, you have some options. PubNub for example, which provides a " Data Stream Network...

Sentiment Analysis On the Desktop

With the immense amount of data available to brands today it can be easy to overlook sentiment, which can prove detrimental to effective analysis. While there are numerous SaaS solutions on the market to conduct sentiment analysis...

Local SEO Link Building in 2016

:: By Travis Bliffen, Stellar SEO :: Last week we covered some of the most important elements of local SEO , one of which was link building. Local SEO link building has changed quite a bit over the past few years, shifting focus from...

The Future of Leaner, Lighter Ads

Ad platform Jivox has introduced a number of new enhancements to its Jivox IQ Dynamic Canvas technology which should enabling publishers and agencies to produce and service digital ads aligned with technology guidelines provided by...

FourSquare Fosters Trip Planning

The success of social media platforms demands that users connect and share with regularity - the more activity, the more chances they will have to display advertising to support their enterprise initiatives. Struggling check-in company...

Realizing the Full Potential of Video

Video is one of the hottest trends in digital marketing, now accounting for 64 percent of all Internet traffic and Cisco predicts that number to rise to 80 percent by 2019. It's a booming market and one that is ripe for investment...

A Closer Look at Web Encryption with DreamHost's Brett Dunst

Starting with a single server in a college dorm room in 1997, DreamHost has come along way since its humble beginnings...and the company is supporting the efforts to force the Web to finally grow up too. Following DreamHost's announcement...

Add Track to Your Marketing Command Center

Social media intelligence platform Unmetric has unveiled a new Web app for brands called Track. With Track, marketers have access to an on-screen visualization of all branded content and new campaigns pulled in real time from a variety...

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