'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Mobile App Advertising Increases 54%

Kenshoo’s third “Mobile App Advertiser Trends Report” shows continued and significant growth in the mobile advertising and app install space as the market matures and evolves SUBSCRIBE to Website Magazine & Accelerate...

How Not to Be Misguided in a Network Migration

The decision to change an e-commerce platform, software provider or marketing network can be resource intensive and can result in a temporary (at best) loss of revenue. Having a migration plan in place - with built-in timelines and...

Get By With a Little Help from Friends

If you're looking for an edge this holiday season, consider letting your existing buyers do the work for you. Fire Tech Camp, a tech-education provider based in the UK, for example, has a sales conversion rate of 21.43 percent...

Throw Out Your TV; Programmatic Driving Mobile, Video Ad Spend

Traditional advertising formats are falling behind at an accelerated rate according to eMarketer's latest ad spending forecast, which suggests that digital will overtake TV ad spending this year for the very first time. By the...

Insights into Ad Viewability at Scale

Publisher monetization platform 33Across launched a new way for publishers and buyers (advertisers) to ensure higher viewability of their standard IAB ad units. The companies new Real Display Pro solution essentially provides advertisers...

Dynamic Duo: Using Both Organic & Paid Search

:: By Travis Bliffen, Stellar SEO :: Search marketing is the cornerstone of any organization’s digital strategy. Search engines play an important role in that strategy, acting as the primary starting point for users before arriving...

Dot Storage The Latest nTLD

Storage-related businesses can now register a .STORAGE domain name. While there have been some successes (and many failures) with the introduction of new top-level domains over the past few years (see the top 50 new top level domain...

Countering E-Commerce Drop Off with Browser Notifications

Marketing technology company Vizury is jumping on the push notification bandwagon, releasing a solution for users of its Engage Commerce platform. Browser Push Notifications are highly personalized messages delivered to the individual...

How to Lose an Online Shopper (In 10 Ways)

There's little evidence against this holiday season being one of the best for e-commerce but many indicators to support a record-setting year. During the busy shopping months (November-December) of 2015, desktop retail sales increased...

A Payment Option with Purchasing Power

At a certain point in the shopping/buying experience, regardless of how amazing and wonderful a retailer's products are, consumers are going to question price and it isn't uncommon for them to avoid converting if the price...

Perception of Programmatic Ad Quality Changing Rapidly

Programmatic advertising marketplace OpenX released results from its second annual report on the perceptions of marketplace quality in programmatic advertising. Marketplace quality is top of mind for both publishers and advertisers...

QUICK HIT: Browser-Based Push Notifications In Focus

Regular Web users will likely have noticed an increase in browser-based push notifications over the past few years (at least if they are paying close attention to the changing digital experience). What are these messages (see below...

On the Go with Email Performance Metrics

Email is going to be a key channel this upcoming holiday season and being able to access and monitor performance and make administrative modifications on the go will prove important. Fortunately, there are some apps on the market that...

Shop the Look with Google

Google has slowly been introducing innovative ad-centric ways for consumers to find product and brands including Showcase Shopping ads and Shopping ads on image search. These offerings have been well received by advertisers and consumers...

Outside-In Analytics: The Science Behind Enhancing the Gloss of the Beauty Industry

:: Dr. Suresh Divakar, Ugam :: Millennials shop for beauty products differently than their parents. According to a recent study , today’s shoppers are more likely to be influenced by a video tutorial, blog or an online review...

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