'Net Features

The Magazine For Website Success

Social Media and Employee Brand Advocacy

An enterprises' employees can be its best advocates, but the right people, processes and platforms must absolutely be in place in driving consumer engagement through social media. That is becoming increasingly clear to those brands...

Leveraging Edgy & Essential E-Commerce

Retail is rapidly evolving before our digital eyes, and consumers - with their changing behaviors, expectations and tech-savvy - are leading the way both online and offline. Many savvy retailers have already taken notice of consumers'...

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A Growing Focus on Customer Loyalty

A new report from Boston Retail Partners (BRP) reveals that loyalty programs are a top priority for 46 percent of retailers. The “ Loyalty Programs – Rewarding the Customer Experience ” report found that more retailers...

When Choosing a Domain Name, Don't Focus on Keywords

It's long been debated about whether or not keywords in domain names positively influence a website's search rankings, and while that debate will likely continue for some time (especially as more businesses adopt new GTLDs...

Ready, Set, Hack - The Benefits of Hosting a Hackathon

By Geoff Wilson, 352 Inc. Staring at a dimly lit screen for hours on end, the sound of silence interrupted by the blaring industrial AC habitually exhaling every eight minutes makes the three o’clock fatigue become all too real...

Real-Time Job Skills Trend Tracker

What job skills are in the highest demand? One Month, a Web-based platform for learning technical skills, has launched JobSignal , a real-time job skills trend tracker. The solution is powered by Current, an analytics tool from Spinnakr...

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App Watch: Making Sense of Social Media Intelligence with Unmetric

Social media intelligence platform Unmetric has launched a mobile app that enables marketers to monitor their competitors in real -ime. The new Sense app, available for both iOS and Android, provides a stream of campaign images, videos...

Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Material Design Inspired Text Ads from Google

Google is introducing a new ad format for its Adsense Publishers that the company hopes will not only increase advertiser competition but drive greater revenue for publishers. Inspired by its shift to material design, the new richer...

Connecting On-Premise and Cloud Data Sources with ADF

Micrsoft's Azure Data Factory (ADF), which first became available as a public preview in October 2014, has launched to the general developer public. ADF, an important component of Microsoft's Cortana Analytics Suite, is a cloud...

The 9-Step DIY SEO Website Audit

By Mike Canarelli, Web Talent Marketing Performing a website audit is an excellent way to improve SEO. An SEO website audit is ideal for cleaning your website and making it more search engine- and user-friendly. If you’re looking...

Tips for NOT Getting Hacked

Even the savviest Web users and businesses are at risk of a security lapse, as over the past year Google has noticed a 180 percent increase in the number of sites getting hacked. While this nefarious trend is certainly disconcerting...

One-Click Beta Testing Comes to Google Play

Whether it's an article or an app, there are times when the creator wants to be selective about who sees his or her work in progress, so they can get feedback and address any issues before it's released to the masses. In the...

Nearby API from Google in Focus

As "mobile" infiltrates every aspect of the modern digital experience, it's important that developers find ways to foster an environment where sharing and communicating can be done effortlessly with those close by and...

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Drag-and-Drop SSL Pinning with TrustKit

Mobile app security provider Data Theorem and Yahoo are unveiling a new open source security toolkit designed to help developers include SSL pinning on any mobile application. SSL pinning is a practice employed by developers to ensure...

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