'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

Filed under:

What's Your Consumer Review Strategy?

Consumer reviews are an important part of the digital marketing landscape. In fact, 79 percent of consumers trust online reviews as much as personal recommendations, according to the BrightLocal Local Consumer Review Survey from 2013...

Filed under:

3 Spring Cleaning Tips for Email Comm

Spring is in full swing and if you haven't already, now is the perfect time to tidy up your brand's email marketing campaigns. Alyssa Nahatis, director of email deliverability for Adobe Campaign provides these tips to ensure...

Link Count Decrease in GWT? Don't Panic

The link report within Google Webmaster Tools is showing lower numbers recently and it is causing some mild panic among the SEO community. There are reports in several industry forums and one Google Webmaster Help thread in particular...

Small Biz Hip to Retention, Slow with Loyalty Programs

It's hard to argue with the fact that it costs more money to acquire a new customer than to retain one. New research, however, indicates that for the first time, small business owners (SBOs) are investing more time and resources...

Bing's Snapshot Adds 150M New Entities

"Search" is about far more than just submitting a query and browsing the results; it's also about obtaining information and acting upon it - and quickly. Bing is well aware of consumer's shifting attitude toward search...

Filed under: ,

4 Must-See Navigation Menus

There have been a variety of unusual and interesting approaches to navigation in the past (which may be appealing to the most daring e-commerce merchants), but the best navigation on the Web welcomes users with the idea, “my...

Filed under:

Bitcoin - Do You Really Need to Support It?

Few merchants currently provide support for Bitcoin, but they may change as numerous new software services and solutions are making it much easier to process payments with the emerging cryptocurrency. Last week Square announced (http...

Video Advertisers Face Fraud, Find Solution

Despite major advances in online advertising, fraud is still a big thorn in Internet marketers' sides - even those advertising using video. According to a recent study , 87 percent of advertisers do not trust data from media vendors...

Freelancer Adds Fantero to its Virtual Mix

Writing and design are two functions most likely to be outsourced according to research from Content Marketing Institute and MarketingProfs, which makes it no surprise that freelancers are constantly producing various digital content...

Mailbox-Specific Strategies Key Moving Forward

In the last year, it seems like Gmail changed its locks and didn’t give marketers the new keys. From changes to Gmail’s automatic image display to its tabbed-style inbox , plenty of updates have impacted merchant’s...

Optimization Solutions for Gmail's Grid View

If the President's team doesn't know how to optimize emails for Gmail's new grid view, what chance do the rest of us have? A pretty good one, thanks to a new options from Movable Ink . The company recently announced new...

Embrace Google's Promotions Tab

Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It's certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to...

Essential Marketing Skills Every Person Should Know

:: By Ilan Nass, Fueled :: Still think marketing has to be sleazy? It doesn't have to be. Let’s face it. Without properly marketing yourself and your business, it will guarantee to flop. You would be surprised at how much...

The Science of CRO – The Case for Testing

:: By Milad Oskouie, Infinite Conversions :: A paper was published in Feb. 2013 by Harvard Business School professor Sunil Gupta and two of his colleagues entitled “Do Display Ads Influence Search: Attribution and Influence in...

Monetizing Video with Kaltura

Open-source video platform Kaltura has released a set of video monetization tools that includes in-player advertising - using both native players and server-side stitching - along with all forms of OTT monetization, Ads, Subscription...

Filed under: , ,

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter