'Net Features

The Magazine For Website Success

Mobile is Driving Local Search

Mobile devices are driving local searches according to a new study from the Local Search Association (LSA). In fact, the ‘“Mobile Fanatics” – How Mobile is Transforming Local Shopping’ study shows that...

Adobe Enhances its Mobile Services

New mobile apps are available for purchase every day. Yet, developers would be wise to remember that just because their app is available to the public, it does not mean that their work is done. Web tech powerhouse Adobe has recently...

Microsoft Bolsters its Cloud Offering with Enhanced Search

As brands look to upgrade their systems and applications many are turning to the cloud. However, with so much competition, companies that offer cloud services must deliver unique offerings to set themselves apart from the competition...

5 Cool and Creative Staff Pages

There is a hard-working team behind every successful digital business. While some businesses have small teams made up of just a handful (or fewer) of people working together to achieve greatness, others have large teams that include...

Having Trouble Moving Past Your Legacy Systems?

With new technologies coming out every day enterprises will inevitably face the difficult challenge of upgrading their systems. OpenLegacy , a standards-based open source development platform, has announced the global rollout of its...

What Topics Matter to Your Audience?

Facebook is offering new customer insights that will help marketers deliver more relevant content to consumers. The insights, dubbed topic data, will initially be available to select Facebook partners. With topic data, marketers are...

Leveraging Search & Social Targeting for More Effective Ad Campaigns

Maximizing the return on investment from ad campaigns today requires highly focused, personalized targeting that combines audience data from both search and social channels. By layering behavioral, interest, demographic and other data...

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Mobile Apps: Productivity, Performance & Profit

In today’s increasingly digital workplace, mobility is at the core of doing business. Smartphone applications are not only powerful tools helping employees juggle schedules, financial reporting and messaging, but mobile technologies...

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Google Unveils Dynamic Structured Snippets for Search Ads

To help search marketers in their quest to reach as many consumers as possible, Google Ads has introduced a new feature called dynamic structured snippets. Through the new feature, paid ads on Google search engine results pages (SERPs...

Make or Break Business Review Sites & Essential Yelp Alternatives

Web consumers (end-users) have long used business reviews in their decision making and today's savviest digital brands know where they need to be in order to gain the most traction. Let's take a look at the most essential business...

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Why SEM Testing Is Critical for Your Business

:: By Jessica Carr, 3Q Digital :: One of the first things search engine marketing professionals must discuss with a new client is budget: What portion of their marketing dollars is devoted to paid search? It seems like a simple question...

Where to Get Your First 44 Backlinks

:: By Travis Bliffen, Stellar SEO :: You have just set up your new website and you want the world to hear what you have to say. The problem is, with all of the conflicting advice about link building you don’t know where to start...

SEO Inquiry: Subdomains vs Subdirectories

SEO professionals have long debated whether subdomains or subdirectories were better; we've known the answer for years (it doesn't matter) but questions still arise. In an informal test of this question, it appears that the...

Generate 44 Different Ad Sizes with Simpli.fi

Localized programmatic solutions provider Simpli.fi has unveiled a new ad generation tool that aims to make it simple for users to create and export ads for use across media platforms and owned properties. The tool, dubbed OnTarget...

Must-Use Performance Metrics for YouTube Videos

Website Magazine has been publishing videos (check out WM's YouTube channel and the 'Net Success video series) recently on topics related to our coverage areas - from analytics to affiliate programs, and pretty much everything...

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