'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

CEOs Confident But Naive About Cyber Defense Strategies

Cybersecurity analytics solution RedSeal has found that more than 80 percent of CEOs are very confident in their cybersecurity strategies, despite security incidents surging 66 percent year over year since 2009. "CEOs are underestimating...

AI and Cognitive Tech Changing How Brands Connect with Consumers

Location-based digital marketing solution Brandify is launching an experimental, mobile-first incubation environment that will focus on creating experiences for consumers along the path to purchase from online to multi-location retailers...

The Rush to ABM Dominance

Big data intelligence solution Dstillery is entering a partnership with Bombora, a provider of B2B intent data. The partnership will pair Dstillery's machine-driven audience creation, delivery and optimization offerings with Bombora's...

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How to Write Better Web Copy

:: By Alex Weinbaum, MioDatos :: Why is McDonald's successful? Is it because their food is out-of-this-world spectacular? Is it because their television commercials master the art of persuasion? Is it because they are culinary...

3 Ways Artificial Intelligence Will Transform Content Marketing

:: By Susan Agudo, Nicho :: Artificial Intelligence (AI) is no longer a high-tech figment of the imagination only seen in movies. Whether we realize it or not, AI is becoming commonplace and advancements in AI are already generating...

80% of Businesses Want Chatbots, 0% of Sales/Support Personnel

There are many benefits of using chat bots for support and most businesses recognize that. A new survey out from Oracle, in fact, reveals 80 percent of respondents either already used or planned to use chat bots (the interactive functionality...

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5 Tools to Improve Your Email Marketing Strategy

:: By Larry Alton, @LarryAlton3 :: Email marketing is an essential part of doing business in 2016. Email is still considered one of the most useful ways to market your business, generate leads and retain customers. You’re cheating...

Free-Flowing Content as a Microservice

Decoupled, liquid…and headless? DNN ’s launch of Evoq 9 required a moment to understand what exactly those identifiers mean for content management, but the company’s vision becomes clear when their release is understood...

What's Your Truck Factor?

The Truck Factor (known by numerous other names including bus factor, lottery factor) is the minimum number of team members/people that must disappear from (or stop participating in) a project before it stalls out. It is essentially...

QUICK HIT: Property Sets for All in Search Console

Google is introducing "property sets" to more reports in Google Search Console after a relatively successful launch of the capability earlier in the year. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Webmasters...

Old is New: Top UX Design Trends

:: By Daniel Clark, Kodematrix :: 2016 has been a wild year for user experience (UX). Certain Web design trends, which started out as a fad, became the reality this year. These trends, however, are changing fast, so you need to analyze...

An SSL Certificate's Impact on Conversion

:: By Leon Pagan, Broadband Search :: Achieving success for your e-commerce business revolves around three vital factors: convenience, relevance and trust. Apart from the technology used, one has to give due emphasis on usability and...

The Rapid Evolution of Search Advertising

Marin Software, an enterprise marketing software for advertisers and agencies, released research forecasting that mobile search advertising spend will represent 50 percent of all search advertising spend by the end of 2016. SUBSCRIBE...

Is This the Ad Blocking Breakthrough Publishers Have Been Waiting For?

Ad blocking is obviously quite disruptive to digital publishers but ad technology providers certainly aren't going to sit back and watch it happen. Instart Logic today announced AppShield Ad Integrity, a technology that circumvents...

Beyond Mobile; Understanding & Marketing To Users on the Web

While mobile channels constituted over $1 billion in 2016 Black Friday retail sales, Web channels still constituted over double this amount in revenue. Those software solutions that enable brands to market not only on mobile apps but...

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