'Net Features

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The Power of Programmatic

A new report from the Boston Consulting Group ( BCG ) suggests that publishers leveraging programmatic advertising are at an advantage. According to The Programmatic Path to Profit for Publishers report, many publishers still treat...

A Mobile Opera House for Brands, Agencies

As more and more consumers rely on their smartphones for browsing, shopping and socializing, brands are stepping up their mobile advertising games. To do so, many are turning to agencies with the deep expertise and resources to push...

Optimizing Your Images for Better SEO

:: By Travis Bliffen, Stellar SEO :: Blog post content and websites as a whole can be greatly enriched through the use of the images. Apart from making a site look more appealing, images are also a useful place to illustrate a point...

Content Marketing Inspiration for The Rise of Native Advertising

Content is a powerful force in the digital experience, but often the content published needs a little promotional support. For that reason, Web users and 'Net professionals are seeing a dramatic increase in native advertising....

Mobile Marketing and the Role of Call Analytics

If you aren't measuring the calls generated from mobile advertising, you could be missing out on nearly 50 percent of mobile conversions, according to a new report from DialogTech. The data from the call analytics and automation...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

What Retailers Need to Know about “Purchases on Google”

Google has had one topic top of mind in 2015 – mobile. Not only did the tech juggernaut recently release it “mobilegeddon” update, which makes mobile-friendliness a more significant part of how Google delivers mobile...

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The Evolution of Digital Identity

Adoption of next-generation authentication methods is on the rise according to a new study from customer identity management company Gigya. The 2015 State of Consumer Privacy & Personalization report shed light on an evolution...

3 Reasons Google is Now a Travel Booking Agency

:: By Corey Barnett, Globe Runner :: It was recently announced Google would do more than show hotel prices near search users in the U.S., experimenting with direct booking and payment through Google. In 2010, Google added the hotel...

An Automated Data feed for Retail Websites

In an effort to increase automation and efficiency, many professionals leverage data feeds to replace having to manually crawl websites. Chleworks , a creator of online efficiency tools for businesses, has announced the launch of the...

Uber-Like Service to Move Big Items Comes to Seattle, Entire West Coast to Follow

The revenue potential of providing same-day delivery for oversized purchases is huge - and customers are even willing to pay for it. New research of American shopping habits by Seattle-area startup Fleetzen not only suggests that the...

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Gmail Increases its Lead on the Email Pack

Email has long been one of the most resilient tools in marketers' toolkits, adapting to suit the ever-expanding needs of professionals. Popular email services provider (ESP) Mailchimp has released its latest figures on how many...

4 Website Elements That Need A/B Testing

:: By Larry Alton, @LarryAlton3 :: In today’s Internet landscape, there’s no time for slowing down or settling. If your website isn’t constantly evolving to include new technology and satisfy changing demands, you’re...

A Mobile Commerce Gateway for Better, Broader Merchandising in Two Taps

If you've heard it once, you've heard it one thousand times - mobile is the future of commerce. In fact, Google, Pinterest, Facebook and Twitter have all begun to introduce ways for mobile consumers to purchase through their...

Gain An (Almost) Unfair Advantage With Abandoned "Experience" Emails

Even among the premier Internet retailers, the average checkout abandonment rate is staggering. A recently released study of Q1 2015 from SaleCycle actually found an abandonment rate of 75.6 percent across all sectors (see an infographic...

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