'Net Features

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A Shiny New Metric: Ad Viewability Rate

There's a conversation happening that should prove interesting to online advertisers - viewability as an ad performance metric. Google describes viewability rate as the, "Percentage of ads determined viewable out of the total...

Lenovo's Latest Offer Aims to Simplify System Management

As consumers demand a more intricate and extensive front-end experience, businesses must continually update their back-end technology to keep up with consumers' demands. Lenovo , the popular computer brand and server hardware supplier...

That's a Whole Lot of Freelancers

This month, Freelancer.com , a freelancing and crowdsourcing marketplace, announced that it welcomed its 15 millionth registered member. According to Freelancer.com Chief Executive Matt Barrie, “2015 is promising to be a truly...

Sales Get Visual with Pipeliner CRM

Sales-based enterprises often struggle with ways to systematize their various territories, their various splits (inside/outside sales), and even sales situations (pre/post-sales, renewals and account expansions). Software solutions...

LinkedIn Scoops Up Refresh

LinkedIn is bolstering its platform with its recent acquisition of startup and iOS app Refresh. With Refresh.io, users are able to find insights about people they are meeting with. In fact, the app was created to act as a digital briefing...

Twitter Unveils Revamped Quote Tweets

Twitter users are now able to add their own comments to Retweets, as the social network has unveiled a “revamped quote Tweet” feature. To use the feature, Web users simply click the normal Retweet icon. Then, a pop-up appears...

Greater Targeting Options for Yahoo Mobile Advertisers

Mobile has become one of the hottest trends thanks to consumers' deep-rooted love for the technology and the amazing opportunity it provides companies and advertisers to engage with their consumers. To help advertisers communicate...

Instagram Adds New Creative Tools

Instagram users will have even more ways to customize their images, as the social network has launched two new creative tools, dubbed Color and Fade . With Color, users are able to tint the highlights or shadows in their photo with...

Consumers Demand Free Returns

The majority of consumers expect free returns according to a new report from Royal Mail. According to the Spring 2015 “Delivery Matters Returns Special” report , 73 percent of consumers always expect free returns, while...

Email Marketing for the Offline Enterprise with Square

Square is continuing to build out its suite of products and services for enterprises using its payments platform. The company just introduced Square Marketing, a set of tools that enables offline enterprises to enjoy many of the approaches...

Grab Attention with Greater Ad Personalization on Mobile

If you want to make an impact on today's mobile users, you'll need to grab their attention. And, increasingly, that means getting personal. IPG Media Labs and Yahoo recently conducted a test of 81 ad variations with various...

Compare Your Ad Impression Share in Google AdWords

The Keyword Planner tool within Google AdWords is being upgraded to add benchmark data, providing advertisers a way to compare their performance, specifically their search term coverage, to that of their competitors. Google will be...

Successful Content Marketing: Target, Optimize & Measure

With 70 percent of business-to-business marketers producing more content than they did one year ago, the way in which they create, publish and measure content is evolving. Content performance marketing platform BrightEdge recently...

A Look at Local SEO Changes

:: By Travis Bliffen, Stellar SEO :: If you stop to think about how far Google has progressed in the past 15 years, you will likely agree that it is nothing short of amazing. Just 15 years ago Google was little more than a directory...

AdWords Requires Verification for Phone Numbers

Google AdWords has recently released a statement saying that starting in June 2015 it will be requiring verification of ownership for all call extension and location extension phone numbers. In order to verify phone numbers associated...

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