'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Building on the Sencha Platform

Over three quarters (76.4 percent) of enterprise organizations are planning to dedicate more of their IT department budgets toward mobilization efforts, according to IDC. The demand for visualizing and analyzing complex data sets continues...

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Getting Event Filters on Snapchat

Snapchat has one of the most engaged audiences of any social network, so many savvy brands are expanding their event marketing efforts to the app through on-demand geofilters. When a user goes to take a photo, they swipe up in order...

9 Magento SEO Hacks for Retail Sites

:: Jyoti Mali, TIS India :: The Magento platform is pretty optimized for search visibility on its own, but as any retailer knows, search engine optimization (SEO) for e-commerce is much different than, say, for an information publisher...

Video Quality Matters: 5 Tips for Better Web Video

:: By Larry Alton, @LarryAlton3 :: If your website includes video – and most today should – you can’t get away with shoddy quality anymore. Once upon a time, grainy visuals and muddled sounds made for an acceptable...

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AdWords Advertising Moving Beyond Last-Click Attribution

Advertisers that believe customers that see their advertisement one time will immediately purchase are naive at best. Today's consumers often go through an exceedingly long buying journey, one filled with research, reviews and...

Previewing Social Media Ads with AdParlor

Social media advertising is now a big part of media buying in general and those that do it well stand to drive the most awareness and activity from their investment. That doesn't make the process any easier at all however - particularly...

Microsoft Wants to Help Teams Get Organized

Microsoft is helping teams get more organized with the launch of its new Planner platform. Microsoft Planner is essentially a project management tool that enables teams to create plans, organize, assign and collaborate on tasks, set...

Updates to Google GTIN

Google made several updates to its Shopping Product Feed Specification and the deadlines for compliance are fast approaching. Let's take a look at what is changing (and when). By Sept. 1, 2016, e-commerce merchants will need to...

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Local Mobile Search Changes at Google in Focus

As a result of greater mobile adoption and usage, the Web is also becoming increasingly local. The changes coming to AdWords and Analytics illustrate this very well, and Google is spearheading this next generation of local search ads...

6 Simple but Critical On-Page SEO Tips

:: By Travis Bliffen, Stellar SEO :: Link building is critical to the process of obtaining higher rankings. Even so, failing to refine your on-page SEO will reduce the effectiveness of your hard earned links and can prevent your site...

New Upgrades to GoECart Keep Online Retailers On-Trend

Subscription services are hot, but not all retailers (1) know how to get in the game and (2) have the support from their e-commerce solution(s) to do so. This week, GoECart has announced major updates to its flagship e-commerce suite...

The Barriers to Successful Loyalty Programs

Technical and financial issues are the main barriers for successful loyalty programs according to a new study from CrowdTwist and Brand Innovators. The ‘ Loyalty Evolution: Growing Investment and the Multichannel Promise ’...

PrestaShop Now Available on Microsoft Azure

A new partnership between PrestaShop and Microsoft has brought the PrestaShop platform to Microsoft Azure. Through the partnership, merchants can create an e-commerce store that’s optimized for growth on the Microsoft Azure Cloud...

Should Intent be Weighed Heavier than Demographics?

:: By David Allison, Hivewyre :: Demographics have been the quintessential pieces of information since the dawn of digital marketing and print and media advertising, before that, which drive ad buys and marketing game planning; but...

Retailers Are Ready for Unified Commerce

Most retailers have seen the omnichannel trend coming but are they prepared? According to Boston Retail Group's 2016 Customer Experience/Unified Commerce Survey, they most certainly are. SUBSCRIBE to Website Magazine & Accelerate...

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