'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Yelp Claiming Services Come to Moz Local

Customer reviews can positively influence search engine optimization efforts, and are obviously a critical part of the marketing funnel, serving a vital role in driving customers toward conversion. That's not gone unnoticed, of...

The Folly & Farce of Facebook; Ad Misreporting Continues

Facebook announced it is correcting a few more "issues" with its metrics in areas like audience estimation for ads, live video reaction counts as well as its Like and Share buttons. While arguably not as significant as the...

Overwhelmed by Security Alerts?

New research from Intel Security indicates that 93 percent of security operations center managers feel overwhelmed by security alerts related to ransomware and malware of all sorts and it is leaving them unable to triage potential...

10 Functions to Use in Google Search Console

:: By Travis Bliffen, Stellar SEO :: There are a ton of great tools that make SEO issues easier to find and correct. Not only do third-party tools make diagnosing issues easier, but they also enable easy client reporting. Sometimes...

Managing Freelancers; Everybody in the Pool!

Enterprises are operating in a freelancer-friendly environment and new and better tools are constantly emerging that make collaboration between the two ever more efficient and effective. Vitamin T, for example, recently announced a...

Public vs. Private Cloud: What Marketers Need to Know

By Randy Apuzzo, Zesty.io Making a technology decision is becoming less of a “shadow IT” slap on the wrist to marketers, but rather it’s becoming an essential part of the marketer’s job. This article will explain...

A-Z of Selling Products Online

The retail industry sets the precedence for every other vertical on the Web, because it’s e-commerce sites where people learn how sites should work and what they should expect from other digital properties they visit. In the...

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Bing Testing Facebook Posts in Knowledge Panel

Facebook is providing Bing a good opportunity to differentiate its search experience for consumers in a rather unique way, and the two actually have quite a long history of collaboration. Bing first began showing brands' Facebook...

eBay's E-Commerce Expansion Imminent

E-commerce marketplace eBay will begin integrating the inventory listed on its own platform with the inventory listed on its classified ad subsidiaries in other markets including Gumtree and others. SUBSCRIBE to Website Magazine &...

Remarketing on the Broader Campaign Level

Google is now enabling AdWords advertisers to apply audience lists for remarketing at the campaign level. SUBSCRIBE to Website Magazine & Accelerate 'Net Success It is quiet common for advertisers to have campaigns with multiple...

Scheduling Made Easy with Spark Hire

Video interviewing platform Spark Hire launched a new online scheduling tool that aims to make it easier and more efficient to set times to interview candidates. Spark Hire customers will be able to use the system to schedule phone...

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

:: By Dr. Suresh Divakar, Ugam :: It’s no secret that technology has radically transformed the way consumers shop. According to Forrester Research Inc., online sales in the United States are expected to reach $523 billion in...

How Retailers are Competing with Amazon - Holiday 2017

Amazon continues to dominate the e-commerce landscape but other retailers including Walmart, Jet, Newegg, BestBuy and Target are using a combination of competitive pricing, larger product assortments, high product availability and...

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Quick Conversion Rate Optimization Advice

Improving website conversions is an ongoing effort made by companies large and small (at least it should be). Knowing which elements will help improve the ratio of people coming to a site and ultimately buying, downloading, contacting...

4 Ways to Make Your Video Retargeting Campaign a Success

By Sarah Nochimowski, Treepodia Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep up, run the risk of being relegated to obscurity. Simply put, advertisers have got to stay ahead...

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