'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

PrestaShop Now Available on Microsoft Azure

A new partnership between PrestaShop and Microsoft has brought the PrestaShop platform to Microsoft Azure. Through the partnership, merchants can create an e-commerce store that’s optimized for growth on the Microsoft Azure Cloud...

Should Intent be Weighed Heavier than Demographics?

:: By David Allison, Hivewyre :: Demographics have been the quintessential pieces of information since the dawn of digital marketing and print and media advertising, before that, which drive ad buys and marketing game planning; but...

Retailers Are Ready for Unified Commerce

Most retailers have seen the omnichannel trend coming but are they prepared? According to Boston Retail Group's 2016 Customer Experience/Unified Commerce Survey, they most certainly are. SUBSCRIBE to Website Magazine & Accelerate...

IT Professionals Can't Keep Up

A recent Innotas survey revealed that 55 percent of IT professionals have had a project fail this year, up from 32.3 percent last year. More than 71 percent (up from 61.3 percent last year) of organizations reported they simply do...

Using Analytics to Prove SEO Value and Boost Performance

:: By Joe Drury, Webtrends :: The practice of search engine optimization (SEO) has come a long way since the nascent days of meta keywords, link directories, keyword stuffing and cloaking. One issue that has persisted in the industry...

Putting a Price on Influencer Marketing

Influencer marketing is all the rage these days but what should brand marketers pay in exchange for a Twitter tweet or a Facebook post? Social Bluebook has announced the availability of a search function in its platform that will allow...

Instagram and Facebook Together Drive Greater Efficiency

:: By Heather Haney, Adaptly :: Which social media platform performs better? Is there synergy in running the same campaign across more than one? Sometimes only a head-to-head test can provide the answers. Running an ad campaign on...

Call Tracking & Maintaining HIPPA Compliance

Call tracking software provider CallTrackingMetrics announced a set of features that will allow healthcare customers to maintain compliance with the regulations of HIPAA/HITECH. SUBSCRIBE to Website Magazine & Accelerate 'Net...

Wage Growth Stagnant at SMBs

A majority of small and medium-sized businesses believe wages will be stagnant over the short-term according to results from a recent Express Employment Profressionals study. Respondents were asked whether they expect wages in their...

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QUICK HIT: Keyword-Rich Domains Get More Clicks on the SERPs

Verisign just published a report that shows that keyword-rich domain names matching a search query are more likely to receive a click on the search results. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Verisign looked...

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9 'Gotchas' that Can Torpedo an E-Commerce Replatforming Project

By Thom O’Leary, FIXER Group Consulting You have a plan to replatform your e-commerce system, and you should give yourself a pat on the back… it’s actually a good plan. You did your research and weighed your options...

Develop Interactive Content to Deliver Peak Experiences

If you're going to create content, it should be interactive according to a new research from Content Marketing Institute released by ion interactive. SUBSCRIBE to Website Magazine & Accelerate 'Net Success The study, titled...

Moving a Website to a New Host

:: By Robert Wright :: Problems with hosted websites often lead site owners to wonder how difficult it is to change Web hosts. Their frustration may be related to a variety of issues associated with the website’s performance...

Intershop Adds Order Management to Its Commerce Suite

E-commerce solutions provider Intershop has added order management to its commerce suite as a way to help both B2B and B2C merchants enable seamless shopping experiences across channels. The Intershop Order Management system helps...

E-Commerce Returns & the Lack of Consistency in Product Info

The lack of consistency related to product information across e-commerce channels is causing a major problem for retailers in the form of returns according to Shotfarm. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

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