'Net Features

The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Mobile Developers Take Warning of Google's New Search Announcement

It is expected that by the end of 2014 there will be 1.75 billion smartphone users in the world. Considering the sheer amount of smartphones in the world, it is nearly impossible to overstate the importance of mobile in business today...

Mobile Search Spend on the Rise

More marketers are putting their money into mobile, as recent data from Covario’s Paid Search Spend Analysis for the second quarter of 2014 shows that mobile search spend has risen 98 percent over last year and 6 percent since...

Facebook Unveils New Ad Format for Desktop Game Developers

Facebook unveiled an update to its desktop app ad offerings; the social network now enables game developers to sell virtual goods from ads that appear directly in the newsfeed or in the right sidebar. Through the update, a developer...

3 Surprising Online Shopper Preferences

When online conversion tactics like personalization, alternative delivery locations and live chat are part of everyday shoppers’ lexicon, it’s time for businesses to get serious about making it easier to purchase their...

Are Co-Branded Domain Names Causing an Issue for Trust and Security in the Cloud?

:: BY David Quaid, KEMP Technologies :: With the growth of SaaS services, more and more Web applications and technologies are no longer being deployed as plug-ins or COM components that the Internet was built on, but more and more...

Manage Inventory Across Marketplaces

A new integration for the Magento platform aims to make it easier for merchants to manage their inventory, orders and shipping across marketplaces. The integration, from inventory management software company Ecomdash , automatically...

Organic Reach Have You Down?

:: By Maria Mincey, Druplax :: How long have you been relying on Facebook to deliver the digital goods for your business? How has it worked so far for you? Are you any more able to get as many clicks from your postings in Facebook...

AddShoppers Acquires Sociaby

AddShoppers is looking to strengthen its product offerings, as the social marketing and analytics platform for e-commerce merchants has entered an agreement to acquire social sharing and customer reward platform Sociaby. According...

The True Cost of Avoiding Online Marketing

:: By Mike Canarelli, Web Talent Marketing :: One of the toughest parts of running a business is growing it. This part of the job can occupy all of your time—and energy—if you let it. In today’s difficult economy...

Salesforce Acquires Competing CRM Company

Acquisitions are a common sight in today’s market. Companies are always looking for ways to expand their services and acquiring a company that is already established is a great way to do so. Salesforce , a popular customer relationship...

Google Glass: Changing How We See the World

:: By Anna Gale, Fueled :: Today’s smartphones have thousands of available applications that have disrupted once-thriving technologies such as PDAs, GPS, cameras and even PCs. This is the concept behind disruptive innovation...

Why ‘The Internet of Things’ Needs a New Security Model

:: By Anna Gale, Fueled :: The Internet of Things, commonly referred to as IoT, refers to objects that can be specifically identified in physical space as well as their representation in virtual terms on the Internet. Implementing...

Weekend Warrior: Spy on the Competition

:: By Elena Terenteva, SEMrush :: OK, let’s get it straight, there’s nothing wrong with wanting to spy on your competition. It’s neither unethical nor illegal. What’s more, it’s nothing new; businesses...

Google Enters the World of Domain Sales

:: By Anna Gale, Fueled :: “Pick a name. Build a site. Talk to us.” That is the idea that Google is pitching with its latest product. The uncontested giant of the Internet has finally decided to enter the world of domain...

Match Social Profiles with User Behavior

In a study conducted by Forrester Consulting, 68 percent of respondents said their budgets for social media marketing is increasing. With the ability to find out what a consumer likes and dislikes as well as figuring out what they...

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