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The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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6 Tips for a Bulletproof Responsive Website

:: By Tiny Yeung, Growth Spark :: Understanding the importance of responsive Web design (RWD) is to realize that the Web “canvas” is not static. It’s not like a printed book or magazine where you know how much space...

Charge for Downloads with Tinypass

Publishers can start making revenue from their downloadable content, thanks to a new feature from commerce solutions provider Tinypass. The feature, dubbed Tinypass Downloads , can be implemented on existing websites so that publishers...

MarketLive Welcomes International Commerce

It will soon be easier for MarketLive merchants to sell to consumers across the globe, thanks to a new partnership between the e-commerce solutions provider and international commerce provider Borderfree. Through the partnership, Borderfree...

Lotame Acquires AdMobius for Mobile Audience Management

Data management platform (DMP) Lotame recently announced the acquisition of AdMobius, a mobile audience management platform. "This acquisition will empower our clients to engage with unique and relevant consumer audience segments...

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TubeMogul Files For $75M IPO

Video ad buying platform TubeMobul is going public, officially filing its S-1, with an offering of up to $75 million. TubeMogul evolved over from a pure-play video analytics company into a powerful ad-buying platform that aggregates...

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STAT WATCH: Instagram Benefits From Facebook Connection

Social media is part of the digital fabric of our lives and the pace of adoption doesn't seem to be slowing down whatsoever. Facebook's Instagram product, for which it paid $1 billion nearly two years ago, is highlighting its...

Digital Marketers Get Agile with Email Campaigns at Movable Ink

Email marketing might be incredibly effective, but if you're not careful, it can also be incredibly resource intensive. The planning, designing, deployment and measurement of campaigns can be overwhelming but there are technologies...

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Gmail Testing a Visual Promotions Tab

Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images...

How to Get an E-Commerce App to Pay Off

By Ken Burke, MarketLive So you’ve embraced the fact that the future of e-commerce is mobile, and have decided to build an app. Mobile apps undeniably present an attractive proposition for merchants looking to establish a direct...

Track Social Media Like a Boss

It’s time to ditch raw fan counts and follower numbers; but don’t worry — you won’t miss them. More reliable indicators of social media performance exist and they can be used to drive future marketing strategy...

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What Kind of Quiz are You?

If you spend any time on social networks, chances are you have come across dozens of quizzes over the last few weeks that provide answers to life’s biggest questions, such as, “ What Super Power Should You Actually Have...

New Facebook Layout: Cheat Sheet

:: By Matt Hensler, Social Power Hour :: 2014 marks the 10th Anniversary of Facebook, which means it’s time for a little Facebook Botox. So, how will Facebook look for businesses? Two-words: Streamlined and consistent. There...

Tumblr Does the Two-Step

Tumblr is increasing security, as the company has just introduced two-factor authentication for its microblogging social network. The security feature helps to prevent accounts from being hacked and is already offered by many of the...

Just How Big is the WordPress Economy?

The answer is big - really, really big. Webmaster tool, WhoIsHostingThis , recently created an infographic (shown below), which details interesting facts about the WordPress economy, usage and top-selling themes, such as: • WordPress...

BitPay Hits the Coasts

Payment service provider (PSP) BitPay, which provides business solutions for the Bitcoin currency, announced the opening of two new offices. BitPay's new San Francisco and New York offices will support the company's Atlanta...

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