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The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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Retailers can Recommend the Right Products with Listrak

Listrak is expanding its digital marketing services past email, as the company is preparing to introduce a personalization engine for retailers at the end of the month. The service, called Recommender , will work with Listrak’s...

Search Engines Influential to Mobile Shoppers

Mobile consumers are flocking to the search engines when it comes to conducting product research. In fact, a recent mobile shopper study that was commissioned by Local Corporation and conducted by the e-tailing group reveals that 73...

Simply Measured Secures $20M Series C Funding Round

Social media analytics and measurement solution Simply Measured recently announced a $20 million Series C round of funding led by Trinity Ventures with participation from Bessemer Venture Partners, Four Rivers Group, MHS Capital and...

Mailparser.io Integrates Email Data Within CRM Solutions

The system, which processes incoming emails and converts them into structured data, can now be sent to other Web services such as a customer relationship management (CRM) system. Essentially, mailparser.io clients will be able to update...

5 Beta Checklist Must Haves

:: By Danielle Vitogiannes, Celtic Chicago :: There’s nothing more deflating to a digital development team than launching a website and finding a typo, broken image or a 404 error. Project managers scratch their heads thinking...

60 Seconds of Web Design Stuff

Web design and development are among the most popular topics covered at Website Magazine. And while our talented staff of editors have the opportunity to cover a lot of "virtual ground" each week in our Design & Development...

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6 Tips for a Bulletproof Responsive Website

:: By Tiny Yeung, Growth Spark :: Understanding the importance of responsive Web design (RWD) is to realize that the Web “canvas” is not static. It’s not like a printed book or magazine where you know how much space...

Charge for Downloads with Tinypass

Publishers can start making revenue from their downloadable content, thanks to a new feature from commerce solutions provider Tinypass. The feature, dubbed Tinypass Downloads , can be implemented on existing websites so that publishers...

MarketLive Welcomes International Commerce

It will soon be easier for MarketLive merchants to sell to consumers across the globe, thanks to a new partnership between the e-commerce solutions provider and international commerce provider Borderfree. Through the partnership, Borderfree...

Lotame Acquires AdMobius for Mobile Audience Management

Data management platform (DMP) Lotame recently announced the acquisition of AdMobius, a mobile audience management platform. "This acquisition will empower our clients to engage with unique and relevant consumer audience segments...

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TubeMogul Files For $75M IPO

Video ad buying platform TubeMobul is going public, officially filing its S-1, with an offering of up to $75 million. TubeMogul evolved over from a pure-play video analytics company into a powerful ad-buying platform that aggregates...

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STAT WATCH: Instagram Benefits From Facebook Connection

Social media is part of the digital fabric of our lives and the pace of adoption doesn't seem to be slowing down whatsoever. Facebook's Instagram product, for which it paid $1 billion nearly two years ago, is highlighting its...

Digital Marketers Get Agile with Email Campaigns at Movable Ink

Email marketing might be incredibly effective, but if you're not careful, it can also be incredibly resource intensive. The planning, designing, deployment and measurement of campaigns can be overwhelming but there are technologies...

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Gmail Testing a Visual Promotions Tab

Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images...

How to Get an E-Commerce App to Pay Off

By Ken Burke, MarketLive So you’ve embraced the fact that the future of e-commerce is mobile, and have decided to build an app. Mobile apps undeniably present an attractive proposition for merchants looking to establish a direct...

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