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Native Apps to Drive 2014 Holiday Sales

Ninety-one percent of consumers intend to make a purchase through a mobile or tablet app this holiday season according to new data from Artisan Mobile . The data comes from a survey of 500 consumers, which also found 94 percent of...

Microsoft Office Turns to the Cloud

Thanks to the evolution of mobile devices users are able to bring their work on the go with them. Dropbox and Microsoft have recently announced a strategic partnership with the goal of helping users to work more efficiently. The new...

The Days of Anonymity are Over

Customer identify management platform Gigya announced this week it has raised $35 million in growth capital, bringing its total funding to $104 million. The Gigya platform enables businesses to identify customers across devices, consolidating...

Save Time and Energy with Automated Testing

When companies release new features and websites consumers are expecting a perfect product with no glitches. One of the best ways to check a new product's performance for glitches is to continuously test it. SiteSpect , a provider...

A/B Test Push Notifications for Mobile Apps

Mobile developers whose apps use push notifications know that the practice is effective at sparking engagement, but what content and timing generates the best response? Parse has just added a new feature to its platform that will enable...

Bridging the Data Between Search and Social

Kenshoo and DataPop are teaming up to help retailers drive sales by bridging the data between search engine marketing and social media initiatives. The partnership brings together Pinterest and Google Product Listing Ads (PLAs) data...

Advertisers Rejoice in Easy Account Toggling

As the Internet has evolved so too have the opportunities for advertisers . Today, many advertisers are involved with more than one account and it can be cumbersome for them to switch back and forth between accounts on some ad platforms...

Penguin 3.0 - What Really Happened?

:: By Travis Bliffen, Stellar SEO :: Penguin 3.0 rolled out a few weeks ago and according to some sources, it may still be in the process of being updated internationally. Preliminary reports indicate that less than 1 percent of English...

Experts Speak: Tips, Tricks & Secrets to the Amazon Associates Program

:: By Jesse Lakes, GeoRiot :: “Affiliate marketing has made businesses millions and ordinary people millionaires.” stated Bo Bennett, author of "Year To Success". In fact, an estimated $4 billion dollars is spent...

SiteLink Search Box: SEO Opportunities and Pitfalls

:: By Ujjwal Bhattarai, Brady Corporation :: Google has launched a fresh feature called Sitelink Search Box, which allows SEOs to improve relevancy of brand traffic to increase the organic conversion rate. This is done via driving...

POP Into In-Store Pickup

There is a multi-trillion dollar gap between the online and physical shopping worlds - and POPcodes , officially launched today at the Money 20/20 conference, looks to be the bridge. The way POPcodes works is customers get a simple...

SmartGift Helps Retailers Manage Gifting Data

Online gifting solutions provider SmartGift is helping retailers dive into data, thanks to the company’s new platform called SmartGift Manager. SmartGift Manager , which is currently in beta, is a data-driven platform that works...

Turning Raw Data into Clear, Concise and Actionable Analytics

As consumers gravitate more and more toward their mobile devices, it’s crucial that businesses understand how they are performing on the mobile Web and, if applicable, in their app. AppDynamics , an application intelligence provider...

Last-Minute Holiday Conversion Tips

Here’s an inconvenient truth: It’s November. Ready or not, the holiday shopping season will be entering full swing, and e-commerce sites are about to experience another record-breaking volume of online transactions from...

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5 E-Commerce Tips for Ensuring a Happy Holiday for your Online Customers

:: By Doug Heise, CoreMedia :: Each year, consumers express surprise at how early the holiday shopping season begins. Halloween has barely passed before we are being asked to hit the stores with our shopping lists in hand. But from...

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