'Net Features

The Magazine For Website Success

Gamify Your Online Community Platform

Get Satisfaction recently announced several new and interesting additions to its Web-based solution, most notable among them a gamification feature that aims to help online communities drive member engagement. Gamification, the technology...

Tracking Conversion Values By Currency in AdWords

The Web is as local as it is global and that can make it difficult for those selling online. Selling products or services in multiple currencies has become somewhat easier however thanks to a new feature in Google AdWords that enables...

Achieving a Fast and Frictionless Checkout

By Ariel Weil, Yottaa As mobile devices and tablets usurp desktops, e-retailers continuously seek ways to ensure their retail experience succeeds across all handheld platforms. But as anyone who has ever made a purchase on their smartphone...

Payment Processing in WooThemes with 2Checkout

WooThemes, makers of the WooCommerce plugin for WordPress (which is used by upwards of 18 percent of all e-commerce websites today - 381,000 active online stores worldwide), announced a partnership with 2Checkout to offer the online...

Facebook Closes Like-Gate

Effective Nov. 5, 2014, developers may no longer incentivize people to like their app’s Page on Facebook. According to Facebook “incentivizing ” includes offering rewards or gating apps (dubbed Like-Gates) or app...

Quick-Hit: Faster Mobile Checkout with PayPal's One Touch

eBay-owned PayPal wants to simplify the mobile checkout process. The popular payment service has released One Touch, a product that will enable app developers to integrate PayPal's solution so users can have their credit card details...

ShopVisible Focuses on Optimizing the Checkout

There is no doubt that the checkout experience of an e-commerce site has a significant impact on conversions, which is why ShopVisible has taken steps to improve the checkout for merchants leveraging the company’s e-commerce...

3 E-Commerce Tips for the 2014 Holiday Season

Tom Caporaso, Clarus Marketing Group The 2014 holiday shopping season is now upon us. It may be too soon for “visions of sugar plums” to dance in children’s heads, but if you manage an e-commerce site, you presumably...

5 Ways to Rethink the Way You Rebrand

By Chris Tomeo, K2 It’s no small feat, but a truly successful rebrand must be bold, flexible and radiate the soul of the company — the essence and resolve that drives everything from the way a product is developed to the...

Facebook Enables Analytics for App Links Ads

With more than 1 billion active monthly users, Facebook is one of the most accessible sites for companies to have their ads shown. For companies to know how well their ads are performing it’s vital they have access to analytics...

Get a Starter Site with Ecwid

Ecwid is helping merchants without websites establish a presence online, as the e-commerce solutions provider has rolled out a new “Starter Site” offering. With the offering, merchants can create a free, mobile-friendly...

GoDaddy Goes Mad for Email Marketing

Email is an essential part of a business's marketing campaign. With the number of emails being sent every day steadily growing , it is no surprise that companies are making moves to sure up their email capabilities. With this goal...

Roll Out the Red Carpet: 3 Ways to Make the Customer King

:: By Tara Sporrer, Moxie :: The U.S. e-commerce market is expected to swell to $414 billion by 2018. There is plenty of business to go around, but how does a business succeed in such a large market? Successful businesses recognize...

The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers

:: By Dave Stewart, CAKE :: Plenty of buzzwords and fads in the digital marketing landscape come and go. While some simply disappear, others adapt and linger, and some even blossom into an entire business ethos. One recurring phrase...

Vine Supports Importing Videos

Twitter’s popular video sharing app Vine has updated its platform to now allow users to import and edit their videos. Previously, users only had the ability to film content while within the app and did not have access to editing...

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