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Automated Rules for Better Bing Ads

Bing Ads recently announced the release of Automated Rules, providing advertisers the ability to schedule and automate many important campaign management operations. In its first iteration, advertisers will be able to automate campaigns...

Powering Performance-Based App Marketing

Mobile application marketing platform AppLift has acquired Bidstalk, a white label mobile DSP (demand-side platform). The acquisition of Bidstalk and its proprietary programmatic offering will enable marketers to buy RTB-traded mobile...

Advocates Bring Recommendations to the Shopping Cart

Needle , a customer engagement platform, has recently unveiled its new Advocate-Assisted Shopping Cart . Through the new feature Needle advocates as well as shoppers are able to add products into the shopping cart directly from the...

PriceWaiter Serves Up New Personalized Pricing Tools

Price negotiation platform PriceWaiter has unveiled two new tools to help retailers convert online shoppers. The new tools are labeled “Price Drop” and “Volume Discount.” Price Drop, for example, enables retailers...

Shopatron Unveils Local Product Search for Manufacturers

A new local product search feature from Shopatron is helping manufacturers provide better search experiences to their customers. Shopatron’s Local Product Search includes patent-pending Finderbot technology and enables brands...

Keeping Your Products Organized

E-commerce retailers are constantly adding new products to their retail lines and in order to manage them properly they must leverage a powerful product management solution. Magento extension and template provider, aheadWorks, has...

Discover the Heart of Conversion Rate Optimization

Rational thought is over-rated. Despite this, humans have come to value logic, consistency and reason as the highest qualities of the human mind and character. After all, no one wants to be described as irrational, random, unpredictable...

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Azure Enabling Application Devs to Test Security With Tinfoil

More than 13 percent of all reviewed sites can be compromised automatically and 49 percent of Web applications contain vulnerabilities of high risk according to the Web Application Security Consortium . It's an increasingly serious...

TapClicks Poised for a Paradigm Shift

TapClicks, which provides a reporting and analytics platform that consolidates marketing campaign and performance results into a single "unified" dashboard, has announced several new integrations for its users (typically...

Yahoo Announces More Service Eliminations

Nearly a year ago Yahoo announced the elimination of People Search, Xobni and their Chrome toolbar. In a recent blog post Yahoo announced more changes to its platform and the technologies they power. One of the many changes that users...

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8 Ways to Nail Native Ad Headlines

By Olena Postnykova, MGID Here we find the elusive creature, the website visitor, in its natural habitat. The website visitor has adapted to its harsh environment of sensory overload. Years of browsing websites and clicking on links...

Instagram Unveils Ad Updates

Instagram took to its blog this week to announce that it is taking steps to make Instagram ads available to businesses of all sizes. According to the announcement, Instagram is focusing on three key areas, including expanding ad offering...

Getting Your Product From Point A to Point B

With the ability for consumers to buy products from merchants on the other side of the globe, merchants must carefully think about and optimize their shipping processes. Bigcommerce , an e-commerce platform, has announced it has partnered...

Web Tech Watch - #Week23

Welcome to another edition of Website Magazine's Web Tech Watch series, a special roundup profiling some of the most interesting and inspiring Web-related technologies, tools, products and services our editors have come across...

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Shopping Cart Abandonment as Part of the Path to Purchase?

The majority of consumers use online shopping carts to store items for later purchase according to new data from Bronto Software (recently acquired by NetSuite ). The data comes from Part Two and Three of the company’s “...

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