'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Marketing Automation; Everybody's Doing It

Email and online marketing platform GetResponse , which boasts some 350,000 customers in 182 countries, recently announced a beta release of its own marketing automation solution. Marketers will be able to build automated campaigns...

Landing Page Testing: The Headline Edition

I must have written 10,000 posts and articles at Website Magazine and one thing always manages to catch my attention as something that can make or break the success of an article - the headline. Headlines are just part of how consumers...

Web Content Writing Master Plan

The secret to content marketing success? Know the reader. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Writing about a topic that you're completely unfamiliar with is a recipe for digital disaster. There's...

The Best eBay Sellers Shine

Today's traditional and Internet-only retailers know the importance of getting their products on to the myriad channels available, and eBay has consistently been on the list of the best digital places to be for sellers. Ebay held...

What You Can Learn From Heatmaps?

- Identify the most confusing page elements (or underutilized elements) and move or eliminate them - SUBSCRIBE to Website Magazine & Accelerate 'Net Success Heatmaps are woefully underutilized in the digital landscape today...

Rethinking Membership Engagement Metrics

Membership management and community software Socious released a new feature last week that will allow their customers to more easily track engagement in the platform. SUBSCRIBE to Website Magazine & Accelerate 'Net Success...

Tech Workers Take it To The Bank

Technology salaries in the U.S. saw the single largest year-over-year increase ever in 2015, up 7.7 percent to $96,370 annually according to the recently released annual salary survey by Dice . SUBSCRIBE to Website Magazine & Accelerate...

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Revenue & Reputation Opps for Manufacturers Selling Direct

It’s inevitable for companies that are traditionally business-to-business to need a consumer-facing side, especially for those with products. Shoppers want direct access to every company, whether they have only sold directly...

The Definitive Guide to Local SEO in 2016

:: By Travis Bliffen, Stellar SEO :: This is a very important year from an SEO perspective. Even though the power and importance of local SEO is minimized in some circles, the truth is that SEO is far from being dead. In fact, it is...

4 Poorly Understood Technical SEO Factors

:: By Larry Alton, @LarryAlton3 :: On the surface, SEO seems pretty accessible, and it’s true that you can learn some of the basics through just a few hours of online research. In principle, all you need to rank high for queries...

Competitive Social Research from Unmetric

Facebook has long been an important part of the digital marketing ecosystem but performance analysis has been relatively difficult up to this point. Fortunately, that is starting to change as brands look to expand beyond like and click...

Google Search Fluctuations In Focus: Don't Panic (Yet)

Google's search results pages have been in flux the past few months, but it seems to have intensified the past week and then returned to normal. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Many search engine...

Responsive Ads Going Programmatic

Digital advertising solution ResponsiveAds is unveiling its STRETCH technology, a new cross-screen (responsive) ad format configuration that be served programmatically into existing Internet Advertising Bureau (IAB) ad slots. The ad...

Turn Static UGC Into Animated Social Ads

Social media users are on auto-pilot when they scroll through their social media news feeds. In order to get their attention, content has to be attractive and relevant - and stock photos typically just don't cut it. Olapic - a...

Magento Taps Into Analytics with Acquisition

Want to succeed in retail? Look to analytics to find answers to user-experience questions, retention problems and conversion issues. Magento merchants will soon be able to analyze their retail businesses better thanks to the company's...

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