'Net Features

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Facebook Unveils Bandwidth Targeting

Facebook is bolstering its ad targeting capabilities, as the social network has just launched bandwidth targeting to allow advertisers to reach people based on network connection. While Facebook already offers the ability to reach...

Product Listing Ads in Major Investment from Brands

Google's Product Listing Ads (PLAs) are taking the digital ad world by storm and many big brands are dedicating increasing larger portions of their budget to the format. How much is being spent on PLAs today? AdGooroo recently...

PPC Landing Pages - How Do You Compare?

Search engine marketing software WordStream recently introduced a tool for grading landing pages designed for Google AdWords campaigns . The tool is designed to help advertisers identify missed opportunities on their landing pages...

General Availability for Dot Black

Registry service Afilias has announced general availability for the .BLACK generic top level domain. Afilias (the second largest domain registry with more than 20 million names under management) is touting the .BLACK extension as elegant...

Layering FB and LinkedIn Relationship Data on Twitter

What do you really know about those appearing in your Twitter stream? Chances are, not much. That may change thanks to solutions such as Discoverly, a cross-platform social networking tool that recently announced it now layers Facebook...

WordPress Wednesday: Click-to-Call Plugin

Using call extensions in AdWords is a tested way to improve conversions, as mobile searchers can simply click a phone number on an ad and connect with a business. Zingaya is bringing similar functionality (yet taking it a step further...

Pinterest Adds New Analytics Dashboard for Businesses

Analytics are a crucial ingredient in helping businesses to boost conversions and understand how consumers are engaging with their business - on all their digital channels. Popular social media platform Pinterest has gotten in the...

How to Use Facebook Graph Search to Better Target Facebook Ads

:: By Adam Dince, Deluxe :: The most effective ads on Facebook are the ones most highly targeted to a specific audience. However, Facebook’s generic audience options are average at best. While Facebook has made huge leaps forward...

Twitter Ads Available in 12 New Markets

Ads are a major source of revenue for Twitter, so it is no surprise that the social network is expanding its ad platform to 12 new markets in Central and Eastern Europe, and in Portugal. According to the social network’s announcement...

Facebook News Feed Updates

Facebook is taking steps to improve the News Feed once again, and this time the social network is taking aim at “click-bating” headlines and shedding light on sharing links in posts. For starters, Facebook defines click...

Paid App Dominates Charts, Social Media

How does a company create one of the best-performing non-gaming apps without including in-app ads or getting one dime in funding? Aside from charging for download, if you ask one of Facetune’s co-founders Itai Tsiddon, it’s...

IT Pros Get Big Data Certified (And Vice Versa)

Whether small or large, analytics can help companies to discover trends or anomalies they may otherwise have missed. Analytics are playing an ever-increasing role in business today with companies always looking for ways to improve...

Popular Mobile Email App Mailbox Gets the Desktop Treatment

With an estimated 191.4 billion emails being sent and received every day this year, email will remain a vital channel for businesses to communicate with their customers. In order to manage their emails and maintain some semblance of...

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Money-Transfer Co. Banks on Mobile, Paid Search

Consumers use their mobile devices for a variety of reasons – to look up directions, to research products, to actually call people and, in the case of Xoom, to send money from here to there. In fact nearly 50 percent of Xoom’s...

SlideShare Goes Free; Content Marketers Rejoice!

Presentation-sharing platform SlideShare is making many of its professional-level features available for free. Starting August 20, the popular LinkedIn-owned platform began making the change for all SlideShare users to have access...

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