'Net Features

The Magazine For Website Success

Mobile's Influence on Conversions, Yes, Conversions, is Growing

Smartphones and tablets are playing increasingly prominent roles in a customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

How Phone Numbers Can Lead to Increased Conversions [Infographic]

As technology has advanced and new forms of communication have made their debut, there remains one hold-over that still presents companies with real, measureable value: phone calls. Invoca , a call tracking and analytics provider,...

Constant Contact and vCita Partnership Equips SMBs with Self-Service Tools

A new partnership between vCita and Constant Contact is equipping small businesses with online self-service tools. Through the partnership, vCita’s LiveSite solution is integrated into Constant Contact. This enables small businesses...

Analytics Providers Partner-Up to Offer More Comprehensive Data

As the world becomes more enveloped by data on a daily basis, analytics companies have jumped at the chance to quell an enterprise's data needs. For some analytics providers this has resulted in the introduction of new services...

One-Time Customers Are So Yesterday

Getting customers for life is an idea that many enterprises struggle to execute. In 2014, however, the technology to execute this idea is alive and well. Today, companies can measure how active customers are with a company’s...

More Love for .NYC

Each November consumers are reminded to "Shop Local" thanks to American Express's popular Small Business Saturday campaign . This year, shoppers are given a way to support local businesses - online. The recent launch...

Social Shopping In Action

Social shopping is finally gaining steam. Although the idea of driving sales through the social channel isn’t a new concept, it certainly seemed to gain momentum in 2014. Facebook and Twitter, for example, both confirmed that...

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Google Enables Local Calls from PPC Ads

With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those...

8 Tips to Earn Money through Free Apps

:: By Chirag Leuva, Yudiz.com :: Mobile app development involves several critical tasks, but what happens after is equally important. Once the app is developed and uploaded to the marketplace successfully, companies need to think about...

How to Market Your SaaS-Blueprint Plan

:: By Asher Elran, Dynamic Search :: The day your SaaS (software as a service) launched, you embarked on a wild ride. Now that the celebratory champagne has been spilled and the cake has been eaten, it’s time to step into your...

Disconnect Between Marketers and Consumers Revealed

As the holiday shopping season is about to enter into full swing, it is important that companies understand what their consumers are expecting from them. Kitewheel , a provider of a real-time customer engagement hub for marketing agencies...

The 5 Types of Women Tech Users

Women are a powerful demographic in the world of retail. In fact, women account for 85 percent of all consumer purchases , including everything from cars to health care, but what types of actions are they taking online? Of course,...

Social Login Usage Surges While Consumers Demand Transparency

Web users are increasingly taking advantage of social login capabilities. Social login provider Gigya recently released results from its study examining how consumers perceive and respond to privacy, personalization and social login...

Don’t Scare Customers Away with a Slow Site

The Costume SuperCenter is looking to deliver a better shopping experience to its online customers this Halloween season, which is why the online retailer decided to leverage Limelight Networks to enhance the performance of its website...

Q&A For Every Page of Your Site

AnswerDash is helping businesses provide better customer support on their websites, as the company has unveiled general availability for its Q&A software. The software aims to help website visitors find the information they need...

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