'Net Features

The Magazine For Website Success

Improved Multi-Channel Social Media Reporting

The Union Metrics Social Suite has been updated with new multi-channel social media reporting capabilities and Facebook analytics. With the new features, digital marketers can better optimize their messaging, grow their audiences,...

Cashing in on Social Intelligence

In the digital age, new information is constantly being released making it difficult for any one person to stay current without any help. Artesian Solutions , a developer of social intelligence software, has recently announced the...

Premium Packaging Increases Social Shares, May Reduce Returns

Buyers’ remorse is something most consumers have felt at some point after purchasing products online or offline. This could be because their expectations of the purchase fell short, they regret spending the money or the entire...

What's So Great About Lucidpress?

In a world where Adobe has played a prominent role (to put it conservatively) in the design and development of the entire Web (to put it not so conservatively), it may be refreshing to some to learn about an alternative design and...

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Merger Creates "World's Largest Digital Performance Company"

Nothing can kill conversions more than a terrible user experience, which of course ranges from slow websites to one that is not optimized for the device being used to access the digital property. Two companies – Dynatrace and...

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Springbot Launches into Amazon Marketplace

E-commerce marketing platform Springbot announced that it now enables Magento and Shopify stores to sell products directly within the Amazon Marketplace. On the Springbot dashboard, merchants can match products, set pricing, optimize...

All Mobile, All Programmatic, All the Time

The future of digital advertising is clear - it will be mobile and programmatic. Advertising automation solution Rubicon Project, for example, recently revealed that managed revenue attributable to its mobile offering increased more...

Make the Most of Every Website Interaction

For many website owners, a majority of their marketing budget is applied toward attracting new traffic, with little thought about what happens once the visitor gets to the website. This was the case with Appaloosa-Store, according...

Manage Tasks More Efficiently

There is a new task management software on the market, and it goes by the name of Ignitur. Ignitur is a software as a service (SaaS) built specifically for Web marketers, from professionals and amateurs to teams and individual entrepreneurs...

Google Opens Up a News Lab

Google has unveiled a platform called “News Lab” to provide tools to journalists and content marketers around the globe. News Lab includes tools for better reporting, including researching, reporting, distribution and optimization...

Introduction to Schema and Open Graph Markup

:: By Travis Bliffen, Stellar SEO :: In the SEO world it is easy to get caught up in link building tasks or the ongoing effort to create awesome content - making it is easy to overlook more technical issues such as using structured...

Twitter Tests New Shopping Feature

Twitter is testing some major new features, including a feature that makes it easier for consumers to shop on the social network. For starters, Twitter introduced product and place pages, which surface and organize relevant Tweets...

A Simpler Way to Push Products to Marketplaces

Looking to entice new and current customers with the latest and greatest products, merchants must leverage a digital solution that enables them to quickly push their products to the various marketplaces they use. Sellbrite , a multichannel...

7 Features Every Modern E-Commerce Site Needs

By Larry Alton, @LarryAlton3 Practically any business can set up an e-commerce site, or an e-commerce section of their main website. The name makes it sound fancy, but realistically, it’s just a place where consumers can log...

Customer Transaction Insights with Zooz

In order to gain a competitive advantage and differentiate themselves in the e-commerce market, Internet retailers must be able to take greater advantage of useful data about customer interactions - and that includes data from transactions...

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