'Net Features

The Magazine For Website Success

Take Your Content Sharing Capabilities to the Next Level

For information publishers there are two objectives that sit above all others: create excellent content and continuously expand your reach. To help publishers achieve their objective of expanding their reach, AddThis offers many tools...

Penguin 3.0: A Game of Skill

Penguin 3.0 may be wildly unpopular with search engine optimization professionals, but it does offer some entertainment value. After the success of its first SEO-inspired game, Donkey Cutts , shopping site NetVoucherCodes.co.uk has...

Advertisers Benefit from Consumers "Living" Online

Digital advertising has come a long way since the banner ad was a standard. While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency. The Interactive...

SEO in 30 Minutes a Day โ€“ Link Building

:: By Travis Bliffen, Stellar SEO :: For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those...

Webs Helps SMBs Get Listed

Webs.com is helping small businesses get listed online, thanks to the launch of its new online local listings tool dubbed Local Search. Local Search is an online local listings tool for small businesses that enables users to quickly...

Finding the Causal Impact of Ad Viewability

Integral Ad Science released a new product in late September that provides insights into the impact that ad campaigns have on conversions and ROI through the measurement of what it is calling "causal" conversions. This could...

SEOs Unimpressed with Google Penguin

Google began rolling out Penguin 3.0 last Friday night and it is expected to continue for the next several weeks. There was some initial confusion about whether more signals were updated in the algorithm or if it was simply a data...

Doing Big Data The Right Way

There are millions upon millions of data points being produced every day and in order for companies to take advantage of all this data they must leverage a powerful big data solution. Unfortunately, many big data solutions can take...

Are the World's Largest E-Commerce Merchants Ready for Bitcoin?

While mobile optimization, SEO and social media garner most of the attention from e-commerce merchants, it is crucial they not forget the importance of a simple and effective payment process. Bitnet Technologies , a Bitcoin payment...

IBM Talks E-Commerce Fulfillment Trends

Retailers with both e-commerce sites and traditional brick-and-mortar stores have their work cut out for them. “Omnichannel” is no longer a buzzword. Today, rather, it’s an expectation. According to Forrester Research...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

SMBs Are Optimistic About the 2014 Holiday Season

Despite strong competition, the majority of SMBs are optimistic about the upcoming holiday season. In fact, a recent study from Volusion reveals that 76 percent of smaller online merchants are “Somewhat Optimistic” to “Very...

Why Treat Each SKU as a Unique Business?

By Yevgeny Senkevich, PureFormulas.com Most e-commerce stores and businesses consider growth online a big priority. They merchandise their way to inventory growth and online prosperity. These businesses that grow their stock into thousands...

Fun with Marketing Attribution Models

The way digital marketers track virtual events has changed, matured and evolved over the years. Not only are brands connecting these often highly specific events to an outcome such as conversion, but they are also able to assign a...

Mobile Closes the Gap on Desktop

Few trends have been as hot as mobile is right now. Companies are devoting more and more of their time and resources to improve their mobile presence but are their efforts really worth it? NetElixir , a search marketing agency, has...

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