--- title: 3 Effective Email Drip Campaigns description: Email drip campaigns are nowhere near a new strategy, but they remain just as effective.  Emai... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-51-56-0684-PM-Apr-10-2023-01-19-33-6775-PM-3-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 3 Effective Email Drip Campaigns ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/email/author/peter-devereaux) 20 Nov, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/email/3-effective-email-drip-campaigns](mailto:?Body=https://www.websitemagazine.com/email/3-effective-email-drip-campaigns) - Link Copied! ![3 Effective Email Drip Campaigns](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-51-56-0684-PM-Apr-10-2023-01-19-33-6775-PM-3-3.png) Email drip campaigns are nowhere near a new strategy, but they remain just as effective.    Email drip campaigns send emails in pre-set intervals to keep a business top of mind without marketers having to do much after the campaigns are initially created. For a little inspiration, here are three pretty recent (and effective) email drip campaigns.    ### The ALS Association - Top of Mind Drip This last summer, the ALS Ice Bucket Challenge raised millions of dollars from a user-generated social media campaign that went viral. The ALS Association received unparalleled exposure and leveraged this publicity with several post-Ice Bucket Challenge emails. The first email a donor received was a pretty generic thank you/confirmation email (first image), but then the ALS Association followed up with several emails that included reference to the Ice Bucket Challenge (or the original referrer source), which makes the emails relevant to the recipient and keeps the ALS Association top of mind with their new subscribers in a timed, methodical way.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/als-1-example-2-1-1-1.png?width=450&height=301&name=als-1-example-2-1-1-1.png)   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/als-2-example-2-1-1-1.png?width=450&height=271&name=als-2-example-2-1-1-1.png)   ### Pampers - Educational Drip  Parents love their kids, so an email personalized to their ages likely won't go unopened. Pampers sends updates each month telling parents what they should expect from their kids that month, tips and, of course, Pampers promos. It's nurturing at its finest, but it does require that the company gets a child's birth date and Pampers does this easily by offering coupons and a rewards program for new parents.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/pampers-drip-campaign-2-1-1-1.png?width=450&height=360&name=pampers-drip-campaign-2-1-1-1.png)   ### HomeAdvisor.com - Re-Engagement Drip  When trying to warm up cold leads, drip campaigns should include as much relevant information as possible. For example, HomeAdvisor.com includes the recipient's name, city and the original project the person contacted HomeAdvisor.com about - in an attempt to re-engage the prospect.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/home-advisor-followup-2-1-1-1.png?width=450&height=340&name=home-advisor-followup-2-1-1-1.png)   --- --- ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/email/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/email/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:30:36.425Z", "datePublished" : "2014-11-20T06:00:00.000Z", "headline" : "3 Effective Email Drip Campaigns", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/email-icon-Jan-22-2023-11-51-56-0684-PM-Apr-10-2023-01-19-33-6775-PM-3-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/3-effective-email-drip-campaigns", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "3 Effective Email Drip Campaigns", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```