Creating Unique Brands That Stick in Your Customers' Minds
| Effective branding depends on the ability to leave a
lasting (and positive) impression in the mind of the target
audience. Brain Tattoos offers a practical approach -- no
complicated theories, marketing jargon, or unnecessary babble --
that lets any business take its brand to the next level. Packed with
tools that help readers identify their brand's purpose, personality,
promise, and point of difference, Brain Tattoos will help
readers:* Develop the courage to break the mold and become truly
distinct* Discover ways to enlist customers and others as "brand
ambassadors" |
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* Grasp their brand's essence* Master brand
building on any scale in any industry* Learn how to identify and use the most
effective methods of brand communication* Learn how to leverage limited
resources creatively. Filled with creative ways to maximize market impact, Brain Tattoos is a true "how-to" book written
with in-the-trenches business and marketing people in mind.
Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
