email is, well,
a tenuous one.
Marketers have struggled with a variety
of challenges in the course of
email history: from getting messages
into the inbox (or out of the
spam folder) to getting recipients to read, click and take action.
The problem, and it is a significant one, is that the obstacles to
success with email are continually increasing — and expanding.
Fortunately, so do the opportunities.
Email recipients, the customers or clients (and prospects)
that in great part drive the success of enterprises, fortunately still
rely heavily on email and will likely continue to do so — despite
the ongoing and very frequent misuse by email marketers. A
study released in April 2012 by technology market research firm
The Radicati Group indicated that despite the explosive growth
of social networking sites (expected to top 2.7 billion accounts
in 2012 and grow to 4.3 billion by 2016), the number of email
accounts worldwide is also expected to increase from 3.3 billion
accounts this year to well over 4 billion by year-end 2016.
Despite marketers’ hesitancy and Web consumers’ seemingly
open (yet unfounded) disdain for the channel, the email marketing
service industry powers on — innovating at a feverish
pace, adopting the most sophisticated technologies and integrating
with third-party platforms that provide businesses with
more meaningful insights and features, which move marketing
metrics and business revenue in a positive direction.
In fact, the Email Experience channel at WebsiteMagazine.
com regularly covers the most important developments
within the space and Web professionals would be wise to
pay close attention to industry happenings as many of the companies
listed in this edition of Top 50 have appeared therein. For
example, StreamSend (#9) recently released the “Embed Anything
Widget,” which enables marketers to include dynamic
items within emails (think RSS feeds), Listrak (#19) unveiled
version 5.0 with a heavy focus on providing a best-of-breed platform
for e-commerce merchants, and GraphicMail (#21) introduced
a new mailing list clean-up solution, which uses pattern
recognition technology and multiple verification checks to determine
the quality of an address prior to sending.
Whether your enterprise is a Fortune 500 or barely makes
$500 per year in revenue, you’ll find an email marketing solution
and service vendor that meets your needs in this edition of Website
Magazine’s Top 50.
About This Ranked Data
Website Magazine’s Top 50 rankings are a measure of a website’s popularity.
Ranks are calculated using a proprietary method that focuses on
average daily unique visitors and page views over a specified period of
time, as reported by multiple data sources. The website with the highest
combination of factors is ranked in the first position. Conducting research,
making formal comparisons and talking to existing clients and
users before making and purchase decision is always recommended.