There is not a moment
in your work as a Web
professional that you do
not in some capacity
interact with software.
Just imagine how different your
work life, as someone responsible
for your company’s digital
success, would be without it.
You are likely working now
with a marketing automation
platform, a customer relationship management (CRM) system,
as well as a seemingly infinite variety of software product
types including live chat solutions, social media tools or
even cloud-based billing offerings. And these in addition to
content management systems, email marketing solutions and
analytics vendors. Software is integral to your success.
Web workers used to (and many continue to) struggle
with the wide variety of software that was necessary to gather
intelligence, engage in all manners of Web marketing and online
advertising management, and communicate digitally.
That’s a lot of responsibility, but thankfully it’s getting simpler.
If there is one trend that will define 2012 and beyond, it
is that of a more unified platform.
And that trend has already been set into motion. Designers/
developers, marketers and management are, slowly, getting
on the same track. One of the reasons that Website
Magazine pays attention to mergers and acquisitions, as well
as integrations between different software systems, is because
these activities perfectly satisfy what we want from software
on the whole — ease of use, better data and a means to move
our websites and businesses forward.
One of the most aggressive software providers throughout
2011 has been Adobe, which has effectively connected its design
and development offerings with that of its marketing and
analytics suite (courtesy of its acquisition of Omniture). It,
more than any other, is changing software for all Web workers
— capturing the first position on Website Magazine’s 50
Top Software Solutions to Explore in 2011.
In this list readers will find companies that are innovating
and disrupting their respective industries. You’ll likely be familiar
with the likes of SalesForce (#25) and SugarCRM
(#22), for example, but other CRM providers such as Commence
(#44) are gaining traction. Software providers in the
live chat and customer engagement space are also enjoying
continued success, including Who’s On (#20) from Parker
Software and LivePerson (#50). Meanwhile, software vendors
such as HubSpot (#26) and Marketo (#12) are earning the
respect of serious Internet businesses.
Software is everywhere, but remember this — to benefit,
you must explore its possibilities.
ABOUT THIS RANKED DATA: Website Magazine’s Top 50 rankings are a measure of a website’s popularity. Ranks
are calculated using a proprietary method that focuses on average daily unique visitors
and page views over a specified period of time, as reported by multiple data
sources. The website with the highest combination of factors is ranked in the first
position. Conducting research, making formal comparisons and talking to existing
clients and users before making any purchase decisions is always recommended.