Search Engine Advertising by Catherine Seda
You don't have to have the biggest name
or the most dazzling graphics to lure customers to your Web site. These
days, all you really need is prominent search-engine placement. This
book shows you how to get it! With searching one of the most popular
Internet activities, a top spot on a major search engine virtually
ensures a high volume of visitors--though converting them to buyers is
another story. In these pages, top Internet marketer and strategist
Catherine Seda tackles both parts of that equation. First, she outlines
the strategy involved in buying the specific keyword positions that
will lead users directly to the page you want. Then, she describes how
you can turn poor-performing ad copy into targeted sales-getters, and
how you can evaluate and correct low visitor-to-buyer conversions. |
Search Engine Advertising
by Catherine Seda |
Beginning marketers will find the info they need to implement a Web
strategy quickly, while advanced marketers will find all kinds of tips
for analyzing and improving current results.