Sensational Customer Experience Platforms

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From Aim to Zoho, the number of customer relationship management (CRM) platforms available for businesses on the ‘Net continues to grow. Due to industry competition and a better understanding of what a CRM should, and can, do, businesses are demanding more from their CRMs. And, through new innovation and integrations (e.g. with email service providers), today’s CRMs are answering the call.

Website Magazine’s Master List of CRM Software (2013) showcases many of the top vendors below. Follow the links for more information about each individual system. (To see which companies also made our 2012 Master List of CRM Platforms, click here). 

Act.com

Sage ACT! 2013 is designed with client input to meet their changing business needs. It primarily appeals to small businesses and sales team who need help keeping all their phone numbers, emails, meeting notes, to-dos and documents - for everyone they do business with - in one, organized place.

AimCRM.com

AIMcrm prides itself on the ability to include marketing automation in a single package, which enables businesses to scale its marketing without taxing its team. Furthermore, the company states that its “automations are self-managing, self-tracking, and creating them is a breeze with our cutting-edge interface.”

AllClients.com

More time with clients, less time with computers is the idea behind AllClients. There are three ways this CRM software and online contact manager enable businesses to do so: by getting organized (keeps all prospects, customers and past customers in one place), by getting leads (makes it so new leads found on the Web will automatically appear in a business’s database) and by staying connected (automates on-going communications with prospects and customers).

Avidian.com

Celebrating 10 years, Avidian’s Prophet CRM works entirely inside Outlook (via PCs, tablets and mobile devices). Among Prophet’s features are date/time stamp notes, centralized contact database, sales opportunity management, automated follow-ups/workflows, status updates and flexible customizable reports. The company’s claim is that it is a CRM “you’ll actually use.”

Batchbook.com

This small business social CRM solution helps businesses build meaningful relations with its best customers. Some of the highlighted features include interactive tools (communication history and follow-up tasks), contact organization (quick filters and advanced lists), improved data (custom fields and social details about contacts) and the ability to import contacts (from a spreadsheet or Web form).

CampaignerCRM.com

With small- to medium-sized businesses top of mind, Campaigner CRM unites CRM and email marketing to “offer a powerful, easy-to-use solution that can dramatically increase sales volume, velocity and value.” It’s available through a Web-based subscription model.

ChaosSoftware.com

Since 1992, Chaos Software has made CRM applications for microbusinesses and individual users. It product line features Chaos Intellect 4 (its top-of-the-line product with email and contact management), Time & Chaos 8 (includes contacts and calendars but doesn’t have email management) and Chaos Free (that provides all the basics, but for free and with no ads).

Consona.com

The company’s Onyx CRM Software is built from the ground up with the goal of providing robust and extensible CRM. The company states that this design principle permeates all tiers and pays dividends by allowing clients to easily integrate to other systems using well-established industry standards.

CRM.Dynamics.com (Microsoft)

At the core of Microsoft’s Dynamics CRM is the ability to attract prospects (through marketing campaigns), to amplify sales (by focusing on the “right” opportunities to help close deals faster) and to delight customers (by delivering timely, relevant and personal service across all channels).

Interaction.com

The CRM software, LexisNexis InterAction, enables relationship-based organizations and professional service firms to create the “Relationship Intelligence” they need to uncover new business opportunities and enhance client service. The company defines “Relationship Intelligence” as a firm-wide asset that reveals the complex connections between people, companies, relationships, experience and expertise.

KarmaCRM.com

Keeping sales leads and contacts neat and tidy is what Karma promotes to its prospects. Additionally, this CRM “hides a powerful backend system behind a clean, simple and usable interface.” KaramaCRM also provides the ability to track deals and proposals, automated email integration and an integration with MailChimp.   

MagnaCRM.com

This on-demand CRM software stores business contacts, leads and opportunities, while also providing businesses with the ability to schedule and manage tasks. Other features include the capability of controlling data permissions, accessing a history of account interactions and more. It comes with a 60-day free trial.

Maximizer.com

The latest Maximizer Software release (as of publishing) was released in Summer 2012 and included 180-plus new features and enhancements, with the focus on making it more intuitive and easier to use. Such upgrades include iPad optimization, customer timeline, built-in dashboards, enhanced smartphone experience, Web lead capture, quick search capability, auto-save emails and more.

NetSuite.com

Used by more than 12,000 organizations worldwide, NetSuite provides accounting/Enterprise Resource Planning (ERP), CRM, Professional Services Automation (PSA) and e-ccommerce—in a single, integrated business management software solution. NetSuite CRM+ offers complete lifecycle management with marketing automation, opportunity management and more.

OnContact.com

CRM 7 by Onctact is a comprehensive, mid-market CRM software solution that is available as a hosted or on-premise solution. This productivity-driven environment is 100 percent Web based and is designed to help sales, marketing and customer service departments exceed expectations.

Oracle.com

Oracle CRM solutions address all customer touchpoints and provide “rich functionality to support the specific business needs for organizations of every size to deliver a superior customer experience.” Additionally, it offers more than 20 industry-specific solutions, embedded real-time business intelligence, end-to-end business processes and an infrastructure that allows for a broad choice of deployment options.

Relenta.com

The CRM “for people who get things done,” Relenta’s user interface keeps all contacts, messages and activities on the one page. Features on that page include real-time activity stream for each relationship, sent and received email history linked to contacts, social network messages and status updates, shared calendar and task delegation, and built-in email marketing and autoresponders.

SalesBook.com

This content and communications portal for professionals is a place to find and share leads, influence a client’s purchase process, manage communications and build credibility as an industry leader. Companies can have public and private folders to hold any kind of content, as well as private work groups. Additionally, SalesBook offers email campaign tools, reports and analytics, employee/member directory, centralized administrative control and more.

Salesforce.com

With this company’s CRM solutions and cloud-computing model, businesses can get everything “in one neat package.” This includes sales force automation, customer service, partner management, marketing and campaign management and the list goes on. Its services can be used by start-ups and Fortune 100 corporations, alike. There is no software or hardware to install.

SalesNow.com

SalesNow is a mobile CRM solution that allows sales teams, management and executives to manage all aspects of the sales cycle including contact management, company tracking, lead management, deal management, case management, activity and sales reporting. This tools gives highly mobile individuals the ability to access all customer and prospect data, track contacts, companies, leads, deals, activities and e-mail all from one tool anytime, anywhere.

SAP.com

SAP CRM software provides complete customer information, including info like interaction history and social media sentiments, and other intuitive tools. This software also helps sales teams engage with their customers anywhere, anytime and on any device.

SugarCRM.com

This open source, Web-based CRM software is designed to help businesses communicate with prospects, share sales information, close deals and keep customers happy. It can also run in the cloud or on-site and is ideal for small- and medium-sized companies, as well as large enterprises and government organizations.

TeamWox.com

TeamWox Saas (Success as a Service) 2.0 is a cloud-based enterprise management solution that delivers tasks, document management, CRM, IP Telephoney and service desk. The configuration and maintenance of the entire IT infrastructure is one TeamWox will take care of. Prospects can try it out – restriction free – for two months.

vTiger.com

More than 100,000 businesses use Vtiger CRM to manage sales, marketing, support and more. It markets itself as more than a CRM, as it includes everything one needs to scale operations. For example, businesses can start out with email marketing, sales, quotes and invoices. As the business evolves, it can use additional features like calendar and activity management, customer ports and other tools included in the subscription.

webAsyst.net

webAsyst is a suite of Web applciations for online collaboration and e-commerce. It provides clients with the ability to share date and files, organize contacts and open an online store. It offers 10 applications include a help desk, issue tracker, shop-script and more.

Zoho.com

More than 25,000 companies use Zoho CRM. It helps these companies automate and be more productive, track its sales activities, use its CRM on mobile phones, connect with its customers directly from within the CRM account and more.  

 

 
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1 comment

DavidV 12-15-2012 11:46 AM

While this is an impressive list, the majority of the time when dealing with SMB's CRM's are overkill.

Why do I say this?

Most CRM's have a steep learning curve.

Workflows within a large percentage of small businesses are paper based.

CRM implementation requires a major commitment from all participants on a company wide basis.

What is most important for small businesses is ...

Ability to capture and track contact information

Single repository of a company's digital assets

Ability for all company participants to view conversations and emails between a single point of contact.

The CRM's listed all have these capabilities at the cost of complexity and price.

The solution I've found is highly customizable, multi-channel and most importantly user friendly. Within minutes, one can customize the app to the individual client.

To quote Mashable "In fact, we can think of a dozen services, such as Dropbox or Yammer, that Podio threatens to replace in a single sweep."

The solution is Podio http://podio.com.

While this may sound like a sales pitch, I do not work for Podio. But I have been blow away with it's capabilities and my clients love the integrations I've performed with their websites. I too have implemented many CRM's (Sugar, Zoho, WorkETC, CapsuleCRM, Insightly to name a few) Podio is in my humble opinion the next generation of CRM for SMB's.

Bottom line: Simple, effective, cheap ($8/user/mo = user@companydomain.com and unlimited external users like clients). And for developers, a highly customizable platform to add value for your clients.

Add to the discussion!

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