Recent Articles on Internet Advertising from the February 2008 Issue of Website Magazine:

Managing Your PPC Campaign Budget : Although no one can explicitly tell you how much money you should be allotting to a certain keyword, or how much to designate for each search engine, there are a few best practices and industry insights that can guide you in determining where your budget should go and why.

PPC Accountability : Is Tracking ROI Actually Hurting Your Business?   For e-commerce companies and Internet retailers, measuring and managing return-on-investment (ROI) seems to be the Holy Grail of pay-per-click (PPC) accountability. Everyone seems to be working toward the day when they can measure and adjust their PPC campaigns by the actual  profit-contribution-per-dollar-spent.

Articles on Internet Advertising from the November 2007 Issue of Website Magazine:

• Direct Navigation: Web Promotion Nirvana

Articles on Internet Advertising from the August 2007 issue of Website Magazine:

• To Buy or not to Buy?
• Selecting a Lead Generation Network
• The Mobile Social Web

• The Strength of Ad Exchanges
• Click Fraud: Mitigating the Risk
• Five Steps For Outsourcing Search Marketing
• Insider Tools: PPC Advertising Resources & Services
• Ad Serving in a Mobile World
• The Blogetization of the Web
• Successful In-house Search Marketing
• Commentary: Link Outside The Box
• Co-Registration
• Search Term Research For the Rest of Us
• The Power Of Advergaming: Brand Acceleration
• Hot and Cool Advertiser Tools
• Using PPC to Promote Online Stores
• Reputation Monitoring and Management
• Comparing the Big 3 Local Search Products
• Take 2nd Tier Ad Networks Seriously
• Breaking Through Click Fraud Hype
• The Allure of PPC for Small Biz
• Bringing Back the Banner