:: A shopping cart is all but useless without consumers to fill it. For
this reason, acquisition and retention are top-of-mind with Internet retailers..
::
Welcome to Website Magazine - the leading magazine on Web business!
Below you will find the the table of contents for the August 2011 edition
of Website Magazine. The feature article addresses "E-Commerce - Beyond the
Cart", but
as in each edition a wide range of topics (including SEO, SEM, Web Design &
Development, Software and more), essential techniques and trends are covered as
well. The August 2011 edition is a "general issue" and distributed to over
146,000 Internet professionals.
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E-Commerce Beyond The Cart
A shopping cart is all but useless
without consumers to fill it. For this reason, acquisition (getting customers to
the cart) and retention (keeping them coming back) are increasingly top-of-mind
with Internet retailers.
Mind Maps and Message Marketing
To work efficiently and
effectively as a marketer (whether independently or as part of a larger group)
you need the right tools and the right approach.
Data-Driven Blogging
Bloggers incorporating data into their
content development strategy will have happier, more engaged readers, and more
of them.
Holiday Email Prep — Right Now
The busy back-to-school and
intense holiday shopping season are fast approaching, making this summer the
ideal time to test and optimize your email program.
Hurdles for Alternative Health Affiliates
Learn how publishers
and advertisers can take steps to minimize risks and maximize benefits in the
performance-based alternative health market.
The Brick-and-Mortar Vibe Online
Techniques that blend the best
of storefront shopping with shopping online are what increase conversion and
strengthen brand loyalty for merchants.
Translating International Social Media
Domestic social media
efforts have paid off in measurable, impressive returns on investment (ROI). So
what about going international?
Website Magazine Departments
‘Net Briefs: eBay's X Factor, Beyond .com with .CO, LinkedIn Worthy
of Hype, Google Offers Launch, Online Ad Spending Forecasts, YouTube and
Creative
Commons, The Big Three at Schema.org, Evernote Hits 10 Million, New
Adobe Browser Extensions
Mobile Minute: Google Wallet and Mobile
Payments, Similarities in Apple/RIM/Google Notification Systems, Targeting
Tablet Users, App Markets
Small Business Lab:
Getting to Know HTML5
Top 50:
Movers and Shakers in Mobile
Mastering Search:
Title Tags of Top Sites
Design and Development Digest:
Getting Started with Frameworks
E-commerce Express:
Mobile as Retail Supplement
Commentary:
Growing Fast Doesn’t Have to Be Dangerous