August 2011 - E-Commerce Beyond the Cart

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:: A shopping cart is all but useless without consumers to fill it. For this reason, acquisition and retention are top-of-mind with Internet retailers.. ::

Welcome to Website Magazine - the leading magazine on Web business!

Below you will find the the table of contents for the August 2011 edition of Website Magazine. The feature article addresses "E-Commerce - Beyond the Cart", but as in each edition a wide range of topics (including SEO, SEM, Web Design & Development, Software and more), essential techniques and trends are covered as well. The August 2011 edition is a "general issue" and distributed to over 146,000 Internet professionals.

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E-Commerce Beyond The Cart
A shopping cart is all but useless without consumers to fill it. For this reason, acquisition (getting customers to the cart) and retention (keeping them coming back) are increasingly top-of-mind with Internet retailers.

Mind Maps and Message Marketing
To work efficiently and effectively as a marketer (whether independently or as part of a larger group) you need the right tools and the right approach.

Data-Driven Blogging
Bloggers incorporating data into their content development strategy will have happier, more engaged readers, and more of them.

Holiday Email Prep — Right Now
The busy back-to-school and intense holiday shopping season are fast approaching, making this summer the ideal time to test and optimize your email program.

Hurdles for Alternative Health Affiliates
Learn how publishers and advertisers can take steps to minimize risks and maximize benefits in the performance-based alternative health market.

The Brick-and-Mortar Vibe Online
Techniques that blend the best of storefront shopping with shopping online are what increase conversion and strengthen brand loyalty for merchants.

Translating International Social Media
Domestic social media efforts have paid off in measurable, impressive returns on investment (ROI). So what about going international?

Website Magazine Departments

‘Net Briefs: eBay's X Factor, Beyond .com with .CO, LinkedIn Worthy of Hype, Google Offers Launch, Online Ad Spending Forecasts, YouTube and Creative
Commons, The Big Three at, Evernote Hits 10 Million, New Adobe Browser Extensions

Mobile Minute: Google Wallet and Mobile Payments, Similarities in Apple/RIM/Google Notification Systems, Targeting Tablet Users, App Markets

Small Business Lab: Getting to Know HTML5

Top 50: Movers and Shakers in Mobile

Mastering Search: Title Tags of Top Sites

Design and Development Digest: Getting Started with Frameworks

E-commerce Express: Mobile as Retail Supplement

Commentary: Growing Fast Doesn’t Have to Be Dangerous

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