:: Merchants are in a state of emergency. Correcting common Internet retail
ailments before they inflict too much harm is the only way to put a digital
storefront back on the path to recovery. ::
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Below you will find the the table of contents for the August 2012 edition of
Website Magazine. The feature article "E-Commerce Emergency" shows how
merchants, paid by the challenges of meeting user expectations and the
sophistication of technology, can put their digital storefront on the path to
recovery. As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design &
Development, Software and more), essential techniques and trends are covered as
well. The August 2012 edition is a "general issue" (free) and distributed
to Website Magazine's 140,000+ readers.
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FEATURE: E-Commerce Emergency
Many online merchants find
themselves in a state of emergency — pained by the challenges of meeting the
rapidly changing and complex expectations of users, as well as the
ever-increasing sophistication of today’s technology. Addressing and correcting
these ailments before they inflict too much harm is the only way to put a
digital storefront back on the path to recovery.
Website Magazine Departments:
Enterprise Ready: Unified Web Strategy
Small Business Lab: Five Conversion Tactics
Top 50: Mobile Movers & Shakers
Mastering Search: Webmaster Tools Comparison
E-Commerce Express: Alternatives to “No Results”
Design/Development Digest: Responsive Web Design
Commentary: The Future of Facebook
Seven Ways to Elevate Your Email Marketing
suggestions to learn how to craft more effective email campaigns that will
result in higher open rates, response rates and, ultimately, revenues.
Lead Scoring is Not What it Used to Be
Discover three key areas
of change to focus on in order to achieve the greatest success with today’s
modern lead-scoring methods.
Taming the Wild West of In-stream Video
Streaming video is
already a massive source of income for online publishers, and these steps will
help the developing market reach its full revenue potential.
The Color of Conversion
Colors are a powerful tool in Web
design, and even more so when you understand their different semantic meanings
and when and how to use them.
Make Your Website More Socially Accessible
Implement these tips
for attracting new visitors and leverage these tools to deepen engagement and
gain a dramatically larger audience through social media.
WordPress Plugins for Google Analytics
Consider using plugins to
gain a deeper understanding of how people are arriving at and accessing your
website, and of their activity once there.
A Three-Legged Race to Faster Websites
Deliver webpages in less
than two seconds by leveraging the three approaches to website performance
How to Monitor Your Scaling Web Business
Because IT staffs are
getting smaller while infrastructures are becoming more complex, these are the
steps to take when selecting a monitoring system.
Bonus Content Within Website Magazine:
Five Tips for Power Pinners
Local Web Marketing in 20 Minutes Per Day
Google Shopping Primer for Modern Merchants
Top Facebook Apps for Brand Pages
Sitemap Submission Primer
Busy Merchant's Guide to Payment Processing
The Online Fight Against Fraud