Bing vs. Spam: Net Briefs

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Continuing in its effort to win over the hearts and minds of Web workers, Microsoft's Bing announced a new feature in its Webmaster Tools platform that will help search engine optimization professionals in the ongoing fight against low quality link spam. The new feature lets webmasters "disavow links" and notify Bing that they want their site distanced from any and all "suspicious" sources that link to their content. When users see that their website is associated with sites that seem unnatural or low quality, webmasters can then submit the page, directory, or domain URLs that contain the links to their site to Bing. Best of all, Bing doesn't limit the number of links that a site can disavow, so you're free to spend all your free time shutting down spammers and improving your search results position in the process.


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