Twitter recently unveiled its most significant redesign since the microblogging service launched in 2006. The company focused on a simpler design that highlights the Home, Connect, Discover and Me tabs, making for easier navigation and following a definite design trend for 2012 (see Design and Development Digest on page 22). The biggest change, however, is the launch of brand pages that will include more in-depth company profiles, larger images and will give marketers control over the tweets their visitors see when they arrive on a business’ page. The new pages will only be featured for a select number of brands to start, but will roll out to a broader audience soon.

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