Get the magazine exclusively for web professionals

Subscribe Now

Buy.com’s Mobile Redesign Worth the Wait?

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

advertisement

The increased momentum behind mobile commerce has made redesigning e-commerce websites for mobile devices a necessity for online retailers, but the process can still include a few kinks. Buy.com recently introduced a new mobile commerce homepage to consumers, who showed their approval with higher conversion rates in the redesigned site’s first week. The Keynote Mobile Commerce Performance Index, however, was less supportive and pointed out that the new page downloaded more than five seconds slower than the previous one, dropping Buy.com 12 spots to No. 28 on the 30-company performance index. Buy.com’s response was that an overall better mobile experience was worth a few extra seconds of load time — but will users agree over the long haul?

 

Explore the WEB 100!

Discover the Tactics and Techniques of the Top Digital Enterprises
today in Website Magazine's Special Spring Issue - Web 100.

 


Login To Comment

forget your login information?

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It’s free and quick.

Sign Up

Be the first to comment on this article

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
  •  

advertisement