Effectively Advertising on Tablets

Posted on

  • email
  • twitter
  • facebook
  • share this

share this



Research conducted by mobile ad network Greystripe suggests that bold images and video are the best methods for advertisers to connect with tablet users. More than 20 percent of iPad users are engaging with video ads or pictorial ads on Greystripe’s mobile platform, and video is proving to be a more popular choice than static images.

Engagement rates are even higher, Greystipe says, when consumers can select which images to click or what videos to view. This data supports a recent Nielsen report that found U.S. mobile video consumption has climbed 40 percent in the last year, and both are important finds as the iPad2 and numerous Android devices will significantly increase the number of tablet users this year.

 
     :: Try iContact for FREE for 30 Days! Sign up now at iContact.com ::


Login To Comment


Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter