There are many tools available to Web workers that can support their search engine optimization initiatives. While you’re likely familiar with many of the market’s leading platform vendors, there are several emerging solutions that warrant a closer look.
Website Magazine has put together a list of five services that are earning the respect of their SEO users:
My SEO Tool
Though only a few years old, My SEO Tool is already being
used by thousands of Web professionals. The tool was created with the explicit purpose of simplifying
the entire SEO process, from development and graphic design to marketing and
sales. My SEO Tool gives users the ability to easily track the search engine
rankings of all their clients by automatically performing daily rankings for
every campaign. The solution also offers guided SEO tasks, meaning it
will test websites and provide simple yet detailed instructions on how to
improve rankings. My SEO Tool is a comprehensive
platform designed for ease-of-use for those with a large client base, making it
a great option for many SEO agencies.
This platform exclusively offers users SEO Link Building Tools. With a
special focus on this one key aspect of search engine marketing, Ontolo is able
to greatly improve link building efforts with a host of features. The platform helps users manage multiple link
building campaigns and data with ease, quickly find relevant, valuable
and quality link prospects by performing customized link building research on
behalf of the customer, monitor and visualize
competitor backlink scores over time and perform content marketing research to
help brainstorm new ideas and discover previously unknown promotion
outlets. Finally, Ontolo helps users find relevant competitor backlinks by
topic or link type, a service no other SEO platform offers.
As one of the newest SEO platforms on this list, SearchEnabler
likes to keep similar company and aims to help Internet startups and small
businesses with their organic search marketing efforts. By specifically
targeting smaller companies and offering affordable pricing structures, the
platform is able to reach out to those businesses that are typically overlooked
by most SEO platform providers. SearchEnabler intends to make SEO
as easy as possible for these fledgling companies; the platform provides quick
campaign setup, the ability to optimize campaigns geographically and “360
degree SEO,” which includes on-page
practices, localization, link analysis, site design and errors. It also comes
with a user-friendly dashboard to let companies check their SEO scores and
compare them with top-ranking URLs for each of their keywords.
Conductor’s Searchlight SEO platform targets
enterprise-level companies looking to improve their natural search visibility
through the use of this highly scalable solution with a robust feature set.
Searchlight offers businesses some of the most comprehensive natural search
metrics available, as well as intelligence on competitors’ SEO strategies,
prioritized page optimization recommendations, real-time SEO alerts, backlink
analysis, keyword discovery solutions, workflow and task management, analytics
integration and much more. Needless to say, this is an incredibly rich solution
that covers most of the SEO-related issues an enterprise-level business may encounter.
up-and-coming SEO service claims to help businesses cut through their SEO
problems “like a samurai sword through a sausage.” EVO Professional guarantees
extremely fast runs with multi-threading ability, safety from losing projects
in case of a computer or Internet dropoff while letting users pick up where they
left off if that happens, speedy two-minute setup, proxy support, fast and easy
loading of static accounts and a massive database of pre-made email accounts to
speed up runs and add reliability. BruteForce EVO was built for power and
performance, but with a keen eye on ease-of-use and customer satisfaction.