Nearly everyone in the Web industry has come to the realization that
mobile is a big deal, and it is only getting bigger.
The influx of website owners looking to “go mobile,” and
quickly, is growing. This urgency is not groundless. It’s imperative
that businesses offer a mobile experience that allows
anyone surfing the Internet from a mobile device (a
growing number) to easily interact with their brand; but
where to begin?
The problem — for all site owners and Web workers -
— is that there are still a number of questions that remain
regarding mobile Web design and development, and many
don’t seem to take the time to really explore the options,
and find the one that will work best for them and their
users. That’s a shame, because it’s equally as important to
know why some options aren’t a good fit, as it is to know
which ones will work. Let’s explore some of these different
For large- or enterprise-level businesses that require a highly
functional and dynamic digital presence, mobile Web frameworks
offer tools for automating many of the tasks associated
with Web development for the vast array of devices
available today. Based on technologies like HTML5, CSS3
these frameworks are able to offer consistent cross-browser
user interface-elements and widgets, boilerplate code abstractions
and “wrappers” that provided access to native mobile
operating system functionalities. However, these
solutions are a bit more advanced than others, so it’s not recommended
for someone looking to take, say, their GeoCities
However, responsive design presents some crucial limitations.
For instance, it relies heavily on CSS, and many mobile
devices aren’t compatible with CSS media queries. It can also
take a major toll on load speeds and CPU and RAM usage, because
it does not remove any code that may not be needed
and downloads a full image to a device before resizing it to fit
the screen. It also makes it harder to meet the needs of mobile
devices (and users), as it can’t account for mobile-specific features
like gestures or geolocation.
Mobile Development Platforms
A mobile development platform, such as DudaMobile, FiddleFly
or MoFuse, provides an easy, do-it-yourself solution
to mobile website creation. These offerings let users, who
already have a small blog or static website, quickly make
their existing sites mobile-friendly in just a few simple steps.
Using a basic template-driven, cut-and-paste approach, these
services create a mobile version of a website that users can
then customize (usually with drag-and-drop functionality)
without any coding knowledge.
Unfortunately, the simplicity of these platforms also creates
limitations in their capabilities, at least for website owners
who want more advanced and dynamic functionality
from their mobile presence. For this reason, these platforms
are best suited for bloggers or smaller websites.
Every website is unique and has needs that must to be met
in order to offer a similar and useful mobile user experience.
Many factors should be considered when deciding on the
right approach for your website, which is why you should be
aware of the different options, choose
the most appropriate one
for your website and
find a service that
can meet your
needs and help
you go mobile.