February 2011 - Online Advertising Exchanges

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:: The new digital ad marketplace provides the best opportunities to improve the efficiency of every advertiser’s campaigns, which can be at once a thrilling and terrifying prospect for advertisers and publishers alike. ::


Welcome to Website Magazine - the leading print magazine on Web business!

Below you will find the the table of contents for the February 2011 edition of Website Magazine. The feature article addresses "Online Advertising Exchanges", but as in each edition a wide range of topics (including SEO, SEM, Web Design & Development, Software and more), essential techniques and trends are covered as well. The February 2011 edition is a "general issue" and distributed to over 146,000 Internet professionals.

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Feature: Advertising Exchanges – The New Digital Ad Marketplace
The new digital ad marketplace provides the best opportunities to improve the efficiency of every advertiser’s campaigns, which can be at once a thrilling and terrifying prospect for advertisers and publishers alike.

Understanding the Microsoft/Yahoo Merger
News of the merger may have overshadowed some changes that can dramatically impact the ROI of your adCenter campaigns.

Inside the Affiliate Mind
Affiliate marketers are not unlike anyone else you encounter in the business world in that the more you can do for them, the more they will be able to do for you.

The Press Release Optimization Triangle
Press releases tend to rank quickly in organic search and news results — often within minutes of publication. That is, if they are optimized and distributed following established SEO and editorial guidelines.

Ecommerce Measurement for Maximum Impact
The integration of testing platforms with general analytics solutions allows companies a broader view of their Web business.

Ten Golden Principles for a Successful Web App
Many of today’s new Web applications are mediocre at best, but these guidelines will help yours avoid that fate.

LinkedIn Secrets to Success
Get the most out of the least recognized social network, which is also the Web’s best way to target business professionals.

Inside the Control Panel
Being familiar with the built-in functionality provided by control panels is integral to the success of any website operation.

HTML5 and CSS3 – Design/Development Game Changers
If you haven’t already, now is the time to really get acquainted with HTML5 and CSS3.

Tips for Successfully Managing a Website Redesign
Fresh from his own experience, our writer shares suggestions for navigating the intricate journey of a website redesign.

 
Website Magazine Departments

- Mobile Minute: Why the Smart Money is On PayPal
- Small Business Lab: Exploring Yahoo Contributor Network
- Top 50: Solutions to Optimize the Social Experience
- SEO Corner: 2011 SEO Checkup
- Conversion Cache: A Crash Course on A-B Testing
- Findability Makeover: Dealing with Disaster
- Commentary: FTC Says, “No Cookie For You!”

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