Google Shopping Primer for Modern Merchants

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

The Internet was buzzing recently around the beta launch of Google’s latest service, Google Shopping. As always, the most recognizable name on the ‘Net is trying to wedge its way into another industry, but what will this mean for the e-commerce industry for today's modern merchant?

First of all, it’s important to understand exactly what Google is up to here, in case you haven’t heard. Essentially, Google is re-branding its Google Product Search services with a whole new business model. Soon, only merchants that pay to advertise with Google will be listed in the company’s product search.

In other words, Google has created a secondary retail-focused search engine that exclusively features paid advertisers.

Read more about What's New with Google Shopping.

Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920