Website Magazine periodically publishes special
reports on a variety of subject matter important
to your Internet success. As you might
imagine, studies on search engine optimization
often receive the most attention. Over the
past few months, our editors have addressed
important questions in the field of SEO including
Website Size, Alt Text, and Keyword Richness
in domain names, sub-domains, folders
and page names. Here’s what we learned:
WEBSITE SIZE: The size of a website (the
number of pages) does not have any direct
bearing on how well a website ranks for a
particular search term.
ALT TEXT: Providing alternate text to images
is an important part of on-page optimization,
but more importantly provides an opportunity
to be in line with accessibility standards.
KEYWORD RICHNESS: The Cross-engine
keyword richness inquiry indicated that those
responsible for SEO should definitely name
folders, not focus on page naming, consider
keywords in subdomains and opt for keywords
in their domains.