By Peter Prestipino, Editor-In-Chief
The e-commerce world descended upon Chicago in early June for IRCE, an annual conference and exhibition dedicated to Internet retailers and the services and solutions used by online (and offline) sellers in their pursuit of greater brand awareness, optimized user experience and more profits.
Take a quick look at just some of the offerings that captured the attention of e-commerce merchants (and our editors) at the show and learn more about each of these companies and many others (including Aptos, Qubit, Edgecase, Stitch Labs, Advanced Pricing Logic and Targetbay) profiled in Website Magazine's official IRCE Roundup at wsm.co/2016irce.
Payoneer: A cross-border, global-focused business-to-business payments system that provides online money transfer and e-commerce payment services. Available for more than 150 currencies and in 200 countries, Payoneer counts the likes of Google, Amazon, Upwork, Taboola, Fiverr, Airbnb and many other noteworthy brands as clients, and recently acquired Armor Payments, an escrow-as-a-service payment company that should further its dominance in the freelancer market segment.
Salsify: A cloud-based content management solution that provides manufacturers, distributors and retailers the ability to create, manage, optimize and syndicate product content and digital assets from a single, central repository. As omnichannel commerce continues to capture the attention of retailers in pursuit of increasingly sophisticated customers, solutions like Salsify are poised to make a significant impact in the realm of digital retailing.
+ Is Your Product Content Lacking? Ninety-four percent of buyers will abandon an e-commerce site if product content is deficient. Read more at wsm.co/prodcont16.
Cue Connect: An online marketing platform for digital retailers, Cue aims to keep shoppers and sellers connected during the path to purchase. The system helps retailers capture and retarget consumers with wish lists and share buttons, providing a more personalized experience that results in purchase prompts such as price alerts, special offers and birthday reminders at the point of sale.
+ Consumer Moments of Truth
Cue Connect recently published research identifying different shopping personas of millennials and the expectations and behaviors of each. Read more at wsm.co/truthmoment16.
Convey: An "intelligent" fulfillment platform, Convey is focused on transforming customer delivery into a truly competitive advantage for retailers. The system essentially unifies carrier ecosystems, identifies problems before they happen (e.g., weather incidents) and facilitates those changes in real-time. For retailers looking to optimize the post-sale experience and get more from their transportation and logistics-related investments, Convey is an ideal place to start.
Recent Items from Website Magazine's E-Commerce Express Channel:
+ Creepy vs. Cool in Web Personalization
New research from RichRelevance explores what consumers really think of personalization at wsm.co/creepcool16.
+ Desktop & Mobile Shopping Preferences
Consumer data from Signal found that more than half (61 percent) chose desktop as their favorite way to browse for gifts at wsm.co/desktop16.
+ Augmented Reality in Retail
E-commerce sites don't just try to mimic the store experience, they are expanding what can even happen in the real world at wsm.co/reality16.