Facebook finally committed to the Timeline platform, opening it up to all users and making the feature available to brand pages. The social network officially unveiled the feature on Leap Day, and it was quickly adopted by internationally famous brands such as Starbucks, Macy’s and Coca-Cola. After the first 10 days, over 8 million brands had switched to the new format that puts a premium on cover images and overall page design. With the ability to highlight and pin important content, add apps to the tops of pages, manage activity and interact with fans through private messages, these enhancements will have a huge impact on the way brands network with consumers on the world’s largest social network.

Read more 'Net Briefs from the May 2012 issue of Website Magazine: New and Improved iPad - Mobile App Watch - Twitter Ads on the Go - Startups to Watch - Lost in Translation - Bing's Organic Phase  - Acquisitions and Milestones  - It's About Time(line)  - OpenStack Opens Up - A Patented Conflict - Mind Games  - Girl Power - The Hacker Way