January 2012 - Winning with Email

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:: If email is not a go-to channel for your Web business right now, it’s time to get into the game. If it is a channel that’s underperforming, you’d better learn how the game should be played. ::


Welcome to Website Magazine - the leading magazine on Web business!

Below you will find the the table of contents for the January 2012 edition of Website Magazine. The feature article addresses "Winning With Email" and how this important channel can be used by digital workers to succeed online. As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design & Development, Software and more), essential techniques and trends are covered as well. The January 2012 edition is a "special issue" and distributed exclusively to our professional-level members.

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Winning With Email
If email is not a go-to channel for your Web business right now, it’s time to get into the game. If it is a channel that’s underperforming, you’d better learn how the game should be played.

Website Magazine Departments
Small Business Lab: Tools for Better Blogging
Enterprise Ready: Beware the Patent Trolls
Top 50: Affiliate Networks
Mastering Search: Big Changes for PPC
E-Commerce Express: Video Production Guide
Design and Development Digest: Web Design Blunders
Commentary: 2012 Predictions

Humanizing Online Commerce
These key strategies for using Web technology to facilitate online-to-offline transactions will result in higher sales at a faster pace.

Responding to Negative Reviews
Online customer reviews are an ever-expanding, uncontrollable element to a business’ public image, but the risks can be managed and opportunities created with these tactics.

Finding the Right CMS for You
Open-source and proprietary content management systems each have their pros and cons, so it’s important to survey the landscape before making this critical decision.

Are You Wasting Your Retargeting Dollars?
Plenty of confusion exists around the practice of behavioral targeting, but one strategy will ensure that you don’t waste your retargeting ad spend.

Secrets Behind Social Search Optimization
Optimizing business profiles for visibility on social networks is part art and part science, but entirely critical to a brand’s success on the Web.

Content Consumption in the Modern Era
Content publishers must recognize the rapidly changing preferences users have for devices and consumption methods and alter traditional distribution models.

The 411 on Location-based Marketing
Potentially one of the most powerful mobile strategies in a merchant’s arsenal, location-based marketing requires a fundamental understanding to be effective.

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