:: If email is not a go-to channel for your Web business right now, it’s
time to get into the game. If it is a channel that’s underperforming, you’d
better learn how the game should be played.
Welcome to Website Magazine - the leading magazine on Web business!
Below you will find the the table of contents for the January 2012 edition of
Website Magazine. The feature article addresses "Winning With Email" and how
this important channel can be used by digital workers to
succeed online. As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design &
Development, Software and more), essential techniques and trends are covered as
well. The January 2012 edition is a "special issue" and distributed
exclusively to our professional-level members.
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Winning With Email
If email is not a go-to channel for
your Web business right now, it’s time to get into the game. If it is a channel
that’s underperforming, you’d better learn how the game should be played.
Website Magazine Departments
Small Business Lab:
Tools for Better Blogging
Enterprise Ready: Beware the Patent Trolls
50: Affiliate Networks
Mastering Search: Big Changes for PPC
Express: Video Production Guide
Design and Development Digest: Web Design
Commentary: 2012 Predictions
These key strategies for using Web technology to facilitate
online-to-offline transactions will result in higher sales at a faster pace.
Responding to Negative Reviews
Online customer reviews
are an ever-expanding, uncontrollable element to a business’ public image, but
the risks can be managed and opportunities created with these tactics.
Finding the Right CMS for You
Open-source and proprietary
content management systems each have their pros and cons, so it’s important to
survey the landscape before making this critical decision.
You Wasting Your Retargeting Dollars?
Plenty of confusion exists
around the practice of behavioral targeting, but one strategy will ensure that
you don’t waste your retargeting ad spend.
Secrets Behind Social
Optimizing business profiles for visibility on
social networks is part art and part science, but entirely critical to a brand’s
success on the Web.
Content Consumption in the Modern Era
Content publishers must recognize the rapidly changing preferences users have
for devices and consumption methods and alter traditional distribution models.
The 411 on Location-based Marketing
Potentially one of
the most powerful mobile strategies in a merchant’s arsenal, location-based
marketing requires a fundamental understanding to be effective.