July 2012 - Content @ Work

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:: Content management systems do not often get the respect or attention they deserve, but these software solutions are an increasingly important element of Web success. ::


Welcome to Website Magazine

- the leading magazine on Web business!

Below you will find the the table of contents for the July 2012 edition of Website Magazine. The feature article "Content @ Work" offers insights on Web content management systems and addresses the role the software solutions can play in the digital enterprises today. As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design & Development, Software and more), essential techniques and trends are covered as well. The July 2012 edition is a "special issue" and distributed exclusively to our professional-level members.

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FEATURE: Content @ Work
Content management systems do not often get the respect or attention they deserve, but they are an increasingly important element of Web success. Explore the many attributes that make for an ideal CMS deployment and start putting your content to work.

Website Magazine Departments
Small Business Lab: Web Loyalty Programs
Enterprise Ready: Marketing Automation
Top 50: E-Commerce Platforms
Mastering Search: SEO Gamification
E-Commerce Express: Shopping Cart Selection
Design and Development Digest: Conversion Testing
The Real Deal: Niche Deals Sites
Commentary: Obsessed with Klout

Create and Promote Awesome Infographics
Many Web users are complaining of Infographics overload, but the real problem
is a lack of understanding about how they should be designed and distributed.

Customizing Video with HTML5 and CSS
The ease of adding video with HTML5 allows today’s Web designers to focus
their attention on creative styling techniques using CSS.

Build Income Through Membership Websites
Follow the four stages involved in creating an online membership site and
chances are good that you will cash in on long-term subscription income.

The Psychology of Motivation
Understanding and reacting to the three groups of consumers’ internal
motivators will take you farther in Web business than discounted offers.

Retargeting Tips for Power Marketers
Retargeting strategies can deliver significant rewards for Internet advertisers, but it’s important to know the latest trends and most trusted vendors first.

Tracking Social Engagement
Thanks to new analytics reports from Google, businesses can finally start to
make data-driven decisions about their social media marketing campaigns.

To Prune or Not to Prune
Trimming a list of email addresses adds more value to a marketing campaign,
but requires an experienced hand with a delicate touch.

Automatic Websites for Underutilized Domains
Google cracked down on domain parking in a recent algorithm change, making
these strategies and suggestions far better alternatives.

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