With the decline of traditional television and print advertising, it is getting harder and harder to find
effective ways to attract consumer attention. Increasingly, many businesses are moving toward
online and social networking tools. Facebook can be a highly effective, cost-free solution.
Why Facebook?
Facebook — as you probably know — is the world’s largest
social network. According to the company’s statistics, the
site claims more than 400 million active users — more than
the entire population of the U.S.
More importantly, people visit Facebook regularly. Over
50 percent of all users log into Facebook every day. According
to Compete data from December, 2009, thirteen percent
of all Web traffic to major portals AOL, MSN and Yahoo!
comes from Facebook — more than even Google.
Users have come to rely on Facebook to stay connected
to the Web. Clearly, if you have a Web presence, it should be
connected in some way to Facebook.