Nielsen’s recently launched “App Playbook” report revealed that of the application categories used in the past 30 days, productivity apps were used by 30 percent of smartphone users; video/movie apps were used by 25 percent; communication apps were used by 31 percent, and shopping/retail apps were used by 29 percent. What this reveals is that while games, social networking and weather apps dominate, there is substantial usage currently in other areas. And, the growth will continue.

Website Magazine’s June 2010 issue “Mobile Apps: The Gold Rush is On”, argued that the best applications are those that provide utility for users — people use iTunes or Pandora because they entertain; Google Maps because they don’t want to get lost, the Weather Channel (the most-used app cross-platform, according to Nielsen) so they know when to bring their umbrellas. While you might not create an application that meets or exceeds the utility of the most popular applications, with a little creative thinking you can provide a unique experience to your users that is immersive and profitable for all. Access the June issue on mobile applications at WebsiteMagazine.com.