Mommy Marketing: Net Briefs

Posted on

  • email
  • twitter
  • facebook
  • share this

share this

It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social networks by the end of the year, representing approximately 82 percent of Internet-using matriarchs with kids under 18. These moms seem to be especially fond of Facebook and the female-friendly Pinterest. They're also more likely to use social media than the general population by an 80 percent to 55 percent margin. Fortunately for marketers, moms are also among the social media users most likely to base purchasing decisions on peer recommendations, according to a recent Performics report.


Login To Comment

Become a Member

Not already a part of our community? Sign up to participate in the discussion. It's free and quick.

Sign Up

Be the first to comment on this article

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920