Facebook Friends Come First
Facebook is shaking up its news feed algorithm once again, and this time it is not good news for brands. The update will display content posted by friends higher up in the news feed. Facebook indicated that reach and referral traffic will likely decline for some Pages, and suggested that to avoid the impact of the update, brands should post things their audience is likely to share. Of course, there is always the option of promoted posts.
Learn how to create your first Facebook advertising campaign at wsm.co/1stfbook.
Walmart Challenges Amazon
Walmart is ready to fight Amazon for the e-commerce crown with a free 30-day trial of its unlimited two-day shipping program called ShippingPass. After the free trial, "ShippingPass" is $49 a year, which is about half the price of Amazon Prime. What's more, ShippingPass requires no minimum order and includes free online and in-store returns. It is important to note, however, that Amazon Prime comes with other benefits, including unlimited photo storage and the ability to stream videos and music. Will Walmart eventually move in the same direction?
Yahoo Unveils Content Marketing Studio
Yahoo Storytellers is a new content marketing studio for brands and agencies. The offering includes content consulting services and curriculum-based workshops, as well as development of premium video and a variety of editorial content, influencer activations across social platforms and partnership extensions. By combining content, data and ad tech, Yahoo Storytellers aims to help brands identify consumer insights and inform them on what content opportunities they should pursue to reach their target audience.
WHO GOT PAID
HOT: LinkedIn Acquired by Microsoft
See what this all means for Web workers, digital marketers and the business community at wsm.co/linkmicro.
Sales data startup Jornaya, formerly known as LeadID, closed a $10 million investment led by Edison Partners. The company, which will use the funds to continue to grow operations, has achieved 17 consecutive quarters of revenue growth.
What3words, a global addressing system that eliminates the need for zip/postal codes and GPS coordinates, raised a $8.5 million Series B round led by logistics provider Aramex with participation from existing investors including Intel Capital, Force Over Mass Capital and Mustard Seed.
Start the AdSense Experiments!
Step into the AdSense Labs, a new feature within AdSense accounts where publishers can find interesting "experimental" features. At launch, the first two features Google is offering are called "Show Fewer Ads" and "Inline Ads." Show Fewer Ads, for instance, appropriately reduces the number of ads shown to users in exchange for a negligible drop in revenue. Inline Ads, on the other hand, are 320x100 ad units that are automatically inserted within a mobile site as a user scrolls down the page.
Get Rid of Comment Spam
Commenting and audience development platform Disqus is helping publishers fight against comment spam with a new user blocking feature, which will enable Disqus users to block the profiles of commenters who they believe are negatively impacting their online discussion experience. When someone blocks a user they will no longer receive notifications from that blocked user via email, in their Disqus inbox, in their home feed or on discussion threads.
Got Bot Protection?
Bots have taken the 'Net by storm, but they are not always used for good. Competitors and hackers can use them to scrape website content, engage in brute force attacks, competitively mine data and cause downtime. What's worse is that most websites are not protected from these threats. In fact, the Online Trust Alliance (OTA) revealed that 97 percent of the top websites on the Web currently lack bot protection. What's more, the data shows that more than 88 percent of all bad bot traffic last year was made up of APBS, which are bots that mimic human behavior.
POPULAR WITH WM READERS
How to Manage and Motivate Web Teams
A website is only as good as the team behind it. So what can a manager do to boost morale and help team members work more productively? Are technical team members inspired in the same way as creatives?
Check out these tips to prevent your Web projects from spiraling out of control because of bad management.
Date Your Web Design, Don't Marry It (Yet)
Redesigning a legacy website is a project that is not undertaken lightly. It's time-consuming, costly and most of all risky. While change is often hard, when approached with careful planning and forethought, the process can lead to a happy long-term relationship with fruitful results.
How to Get a Head Start on Holiday Email Marketing
The holiday months (November-December) account for a large part of a retailer's revenue, so with so much riding on the season's success, preparation should start early. Yet last August, 38 percent of Internet retailers reported that they were unprepared for the upcoming holiday shopping season.
WEB TECH WATCH:
MessageBird Chat API: Connect with customers through different messaging apps (SMS, Voice, Chat) through one interface.
CSS-Mint: A lightweight and easy-to-use CSS UI Kit.
Blendo: A self-serve data platform to connect any data source from Web apps to databases.
SmartrMail: Marketing app to send product recommendation emails for e-commerce stores running on Shopify and Big Commerce.
Applyzer: App store rankings, reviews and keywords for free.
Emotify: Reaction and re-engagement tool for websites and weblogs.
Adalyz: Analytics and reporting for digital ad campaigns on Facebook, AdWords, Twitter and more.
ZenLocator: A modern store locator widget for websites.
Amelia: A "cognitive" agent (bot) to help brands create new "service-rich" customer experiences.
Smart Travel Guide from Yahoo
There is a new travel app that conference-goers will want to consider downloading. The iOS app, dubbed "Radar," delivers personalized recommendations of activities and restaurants to users as well as filters recommendations based on preferences and month of travel. Radar also sends check-in reminders and notifications of flight delays, gate changes and cancellations.
Discover additional apps at ApplicationMagazine.com.